AAPL vs GOOGL Stock Comparison
AAPL currently leads GOOGL in this stock comparison, with AIQ scores of 65 vs 55. The clearest difference is momentum, while GOOGL has the stronger quality profile.
What is the main difference between AAPL and GOOGL?
AAPL leads the current stock comparison as Apple Inc., with the clearest separation coming from momentum and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Apple Inc. vs Alphabet Inc.
AAPL leads
AAPL leads by 10 AIQ points, primarily on Momentum, having only recently taken the lead back from GOOGL. Wall Street currently favors GOOGL on target upside.
Fragile: 2 of 6 evidence groups support AAPL, the lead recently changed hands, and its current signal state is conflicted.
Apple Inc.
Alphabet Inc.
The Algovestiq AIQ Score currently favors AAPL over GOOGL, 65 versus 55 as of Oct 24, 2026. AAPL's advantage is driven primarily by stronger momentum, while GOOGL holds the stronger quality profile. AAPL also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors GOOGL. 2 of 6 covered evidence groups favor AAPL today, and the comparison is rated Fragile on stability: only 2 of 6 covered evidence groups agree. AAPL lead: Reversed — GOOGL led by 2 AIQ points 30 sessions ago; AAPL now leads by 10.
Compare Apple Inc. and Alphabet Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare AAPL and GOOGL against another ticker
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AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Momentum79 vs 15AAPL +64
- Quality80 vs 95GOOGL +15
- Risk Resilience68 vs 74GOOGL +6
- Value38 vs 39Even
2 of 6 evidence groups favor AAPL. AAPL’s edge is concentrated in momentum; GOOGL keeps a meaningful quality edge.
What changed since the last close
Latest scored session 2026-10-23, compared against the prior scored session 2026-10-22.
No factor moved materially.
No signal started or stopped since the prior session; its 6 active signals are unchanged.
Largest factor move: Momentum -4
New signals
- RSI Oversold - Potential Bounce — bullish, momentum, short horizon
AAPL's lead widened by 1 AIQ point in the latest session.
Deeper signal detail for each name lives on its own signals page — AAPL and GOOGL both carry a full feed there.
The central trade-off
AAPL (Apple Inc.): the stronger current systematic profile, led by momentum.
GOOGL (Alphabet Inc.): the counter-case, on quality, risk resilience, fundamentals.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
AAPLAAPL on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
GOOGLGOOGL on combined revenue and EPS growth.
Value
EvenThe two are level on Value.
Momentum
AAPLAAPL on the Momentum factor, by 64 points.
Lower downside
GOOGLGOOGL on Risk Resilience, by 6 points.
Analyst upside
GOOGLGOOGL on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors AAPL, analyst targets favor GOOGL. That disagreement is the most useful thing on this page.
| Measure | AAPL | GOOGL | Note |
|---|---|---|---|
| Implied upside to target | -4.3% | +33.2% | GOOGL has more room |
| Target dispersion | +46.6% | +31.7% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 19 | 23 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
2 of 6 covered evidence groups favor AAPL. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | AAPL | 65 vs 55 |
| Fundamentals | GOOGLon balance | revenue growth -1.6% vs 9%; TTM ROE 137.2% vs 50.8%; gross margin 48.7% vs 60.9%; operating margin 33.2% vs 33.1% — GOOGL takes 2 of 3 decided legs, not all of them |
| Valuation | Even | Value 38 vs 39 |
| Technicals | AAPL | Price vs 50-day 5.5% vs -6.6%; vs 200-day 18.1% vs -4.7% |
| Risk Resilience | GOOGL | Risk Resilience 68 vs 74 |
| Analyst expectations | GOOGL | Target upside -4.3% vs 33.2% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AAPL and GOOGL and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 10 points.
- Only 2 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on AAPL.
How the comparison changed
120 daily snapshots · Jun 24 – Oct 23AAPL lead: Reversed — GOOGL led by 2 AIQ points 30 sessions ago; AAPL now leads by 10.
- Today
- AAPL +10
- 65 vs 55
- 7 sessions ago
- GOOGL +8
- 61 vs 69
- 30 sessions ago
- GOOGL +2
- 60 vs 62
- 90 sessions ago
- AAPL +4
- 60 vs 56
The lead changed hands 11 times in this window, most recently on Oct 19 when AAPL moved ahead of GOOGL.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
5 bullish / 1 bearish, conflicted
Only AAPL
- RSI Overbought — bearish, momentum, short horizon
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- 52-Week High Proximity — bullish, risk, long horizon (0.0%)
- Uptrend Structure Active — bullish, trend, long horizon
- MACD Bullish Crossover — bullish, momentum, short horizon
3 bullish / 2 bearish, conflicted
Only GOOGL
- BB Lower Band Breach — bullish, volatility, short horizon
- Keltner Channel Breakdown — bearish, volatility, short horizon
- RSI Oversold - Potential Bounce — bullish, momentum, short horizon
- MACD Bearish Crossover — bearish, momentum, short horizon
Both carry 1 more signal that do not separate them: Golden Cross Active.
AAPL leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.14%, AIQ 0 points).
Price and the AIQ Score both moved down over the latest session (price -1.24%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1GOOGL closes the Momentum gap — currently 64 points behind, the largest single contributor to AAPL's edge.
- 2GOOGL's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it.
- 3AAPL's conflicting signal state resolves bearish — it currently carries 5 bullish and 1 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
GOOGL leads on balance| Metric | AAPL | GOOGL |
|---|---|---|
| Revenue growth (YoY) | -1.6% | 9% |
| EPS growth (YoY) | 1% | 78.5% |
| Gross margin | 48.7% | 60.9% |
| Operating margin | 33.2% | 33.1% |
| Return on equity (TTM) | 137.2% | 50.8% |
| Debt to equity | 0.78 | 0.18 |
Performance
AAPL leads 6 of 6 windows| Metric | AAPL | GOOGL |
|---|---|---|
| 1 week (5 sessions) | 1.2% | -6% |
| 1 month (20 sessions) | 2% | -6.9% |
| 3 months (63 sessions) | 3.2% | -1.9% |
| 6 months (126 sessions) | 28.3% | -3.4% |
| Year to date | 27.9% | 2.3% |
| 1 year (252 sessions) | 32.3% | 27.8% |
Technicals
AAPL has the stronger structure| Metric | AAPL | GOOGL |
|---|---|---|
| RSI (14) | 72.3 | 26.4 |
| ADX (14) | 20 | 17.7 |
| Price vs 50-day | 5.5% | -6.6% |
| Price vs 200-day | 18.1% | -4.7% |
| Volatility (1M, annualized) | 16.4% | 20.9% |
Risk
GOOGL is the more resilient| Metric | AAPL | GOOGL |
|---|---|---|
| Beta | 0.58 | 1.39 |
| Sharpe ratio | 1.2 | 0.8 |
| Sortino ratio | 1.59 | 1.34 |
| Max drawdown | -13.8% | -21.1% |
| Current drawdown | -0.1% | -20.5% |
| Annualized volatility | 24.1% | 31.6% |
| Value at risk (95%) | -2% | -2.7% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, AAPL or GOOGL?
On the Algovestiq AIQ Score, AAPL is the stronger of the two as of Oct 24, 2026, scoring 65 against GOOGL's 55. The edge comes from momentum. GOOGL is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is AAPL or GOOGL the better buy right now?
AAPL carries the stronger systematic profile as of Oct 24, 2026, and the comparison is rated Fragile — 2 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 2 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor AAPL over GOOGL?
The composite weights Quality, Value, Momentum and Risk Resilience. AAPL leads Momentum by 64 points; GOOGL leads Quality by 15 points; GOOGL leads Risk Resilience by 6 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, AAPL or GOOGL?
Analyst price targets imply -4.3% upside for AAPL and +33.2% for GOOGL, so the Street currently favors GOOGL. That points the opposite way to the AIQ Score, which favors AAPL. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, AAPL or GOOGL?
Neither name separates on the peer-relative Value factor. The two are level on Value. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, AAPL or GOOGL?
GOOGL on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, AAPL or GOOGL?
AAPL on the Momentum factor, by 64 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, AAPL or GOOGL?
GOOGL is the more resilient of the two, so the other name carries the higher downside risk. GOOGL on Risk Resilience, by 6 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is AAPL more profitable than GOOGL?
The profitability evidence is mixed: gross margin 48.7% vs 60.9%; operating margin 33.2% vs 33.1%; ttm roe 137.2% vs 50.8%. Each name leads on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.
Is AAPL's lead over GOOGL getting stronger or weaker?
AAPL lead: Reversed — GOOGL led by 2 AIQ points 30 sessions ago; AAPL now leads by 10. This is measured from 120 daily comparison snapshots between 2026-06-24 and 2026-10-23. The lead has changed hands 11 times in that window, most recently on 2026-10-19, when AAPL moved ahead of GOOGL.
What would change the AAPL vs GOOGL verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: GOOGL closes the Momentum gap — currently 64 points behind, the largest single contributor to AAPL's edge; GOOGL's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it; AAPL's conflicting signal state resolves bearish — it currently carries 5 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about AAPL and GOOGL?
AAPL: 5 bullish / 1 bearish, conflicted. GOOGL: 3 bullish / 2 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AAPL is Golden Cross Active (bullish, long horizon). On GOOGL it is Golden Cross Active (bullish, long horizon).
Compare AAPL and GOOGL with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.