AMZN vs LULU Stock Comparison
Amazon.com, Inc. vs Lululemon Athletica Inc.
LULU leads
LULU leads by 10 AIQ points, primarily on Value and Risk Resilience. Wall Street currently favors AMZN on target upside.
Fragile: 4 of 6 evidence groups support LULU.
Amazon.com, Inc.
Lululemon Athletica Inc.
The Algovestiq AIQ Score currently favors LULU over AMZN, 61 versus 51 as of Sep 2, 2026. LULU's advantage is driven primarily by stronger value and risk resilience, while AMZN holds the stronger momentum profile. LULU also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors AMZN. 4 of 6 covered evidence groups favor LULU today, and the comparison is rated Fragile on stability: signal direction runs against the verdict: the leader is net-bearish while the laggard is net-bullish. LULU lead: Stable — the AIQ differential has held near 10 points over 30 sessions.
Compare Amazon.com, Inc. and Lululemon Athletica Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Value30%27 vs 63LULU +36
- Momentum25%47 vs 38AMZN +9
- Risk Resilience15%53 vs 58LULU +5
- Quality30%77 vs 80Even
4 of 6 evidence groups favor LULU. LULU’s edge is concentrated in value and risk resilience; AMZN keeps a meaningful momentum edge.
What changed since the last close
Latest scored session 2026-09-01, compared against the prior scored session 2026-08-31.
Largest factor move: Momentum -1
No new signals fired.
Largest factor move: Momentum -10
New signals
- Downtrend Structure Active — bearish, trend, long horizon
LULU's lead narrowed by 3 AIQ points in the latest snapshot.
Deeper signal detail for each name lives on its own signals page — AMZN and LULU both carry a full feed there.
The central trade-off
LULU (Lululemon Athletica Inc.): the stronger current systematic profile, led by value and risk resilience.
AMZN (Amazon.com, Inc.): the counter-case, on momentum, technicals, analyst expectations.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
LULULULU on the overall AIQ Score, which weights Quality and Value at 30% each.
Growth
AMZNAMZN on combined revenue and EPS growth.
Value
LULULULU on the peer-relative Value factor, by 36 points.
Momentum
AMZNAMZN on the Momentum factor, by 9 points.
Lower downside
LULULULU on Risk Resilience, by 5 points.
Analyst upside
AMZNAMZN on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors LULU, analyst targets favor AMZN. That disagreement is the most useful thing on this page.
| Measure | AMZN | LULU | Note |
|---|---|---|---|
| Implied upside to target | +27% | +3.8% | AMZN has more room |
| Target dispersion | +35.5% | +129.2% | Lower is tighter analyst agreement |
| Consensus | Buy | Hold | Context, not a primary driver |
| Analysts covering | 30 | 11 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
4 of 6 covered evidence groups favor LULU. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | LULU | 51 vs 61 |
| Fundamentals | LULUon balance | revenue growth 10.5% vs -32.1%; EPS growth 106.4% vs -66%; ROE 30.5% vs 31.3%; gross margin 50.8% vs 55.7%; operating margin 12.1% vs 18.2% — LULU takes 3 of 5 decided legs, not all of them |
| Valuation | LULU | Value 27 vs 63 |
| Technicals | AMZN | Price vs 50-day 1% vs 2.1%; vs 200-day 6.8% vs -23.2% |
| Risk Resilience | LULU | Risk Resilience 53 vs 58 |
| Analyst expectations | AMZN | Target upside 27% vs 3.8% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AMZN and LULU and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 10 points.
- Signal direction runs against the verdict: the leader is net-bearish while the laggard is net-bullish. (argues the conclusion is provisional)
- Analyst targets on the leader are widely dispersed. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on LULU.
How the comparison changed
120 daily snapshots · Apr 20 – Sep 1LULU lead: Stable — the AIQ differential has held near 10 points over 30 sessions.
- Today
- LULU +10
- 51 vs 61
- 7 sessions ago
- LULU +10
- 48 vs 58
- 30 sessions ago
- LULU +11
- 60 vs 71
- 90 sessions ago
- LULU +17
- 45 vs 62
The lead changed hands 2 times in this window, most recently on May 14 when LULU moved ahead of AMZN.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
3 bullish / 1 bearish, conflicted
- Golden Cross Active — bullish, trend, long horizon (5.71%)
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- Uptrend Structure Active — bullish, trend, long horizon
0 bullish / 3 bearish / 1 neutral
- Death Cross Active — bearish, trend, long horizon (29.90%)
- Downtrend Structure Active — bearish, trend, long horizon
- ATR Expansion - Breakout Mode — neutral, volatility, short horizon (3.83%)
AMZN is conflicted, so the timing case there is weaker than the score alone suggests.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.04%, AIQ 0 points).
Price is up while the AIQ Score moved down 3 points over the same session — price and model disagree (price +2.33%, AIQ -3 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1AMZN closes the Value gap — currently 36 points behind, the largest single contributor to LULU's edge.
- 2AMZN generates a confirmed bullish trend signal it does not currently carry, such as MACD Bullish Crossover.
- 3LULU starts generating bearish momentum or trend signals.
- 4A regime shift changes factor weighting — the composite weights Quality and Value at 30% each, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
LULU leads on balance| Metric | AMZN | LULU |
|---|---|---|
| Revenue growth (YoY) | 10.5% | -32.1% |
| EPS growth (YoY) | 106.4% | -66% |
| Gross margin | 50.8% | 55.7% |
| Operating margin | 12.1% | 18.2% |
| Return on equity | 30.5% | 31.3% |
| Debt to equity | 0.4 | 0.44 |
Technicals
AMZN has the stronger structure| Metric | AMZN | LULU |
|---|---|---|
| RSI (14) | 38.2 | 46 |
| ADX (14) | 17.9 | 9.9 |
| Price vs 50-day | 1% | 2.1% |
| Price vs 200-day | 6.8% | -23.2% |
| Volatility (1M, annualized) | 26.5% | 41.1% |
Risk
LULU is the more resilient| Metric | AMZN | LULU |
|---|---|---|
| Beta | 1.44 | 1.23 |
| Sharpe ratio | 0.37 | -1.04 |
| Sortino ratio | 0.69 | -1.27 |
| Max drawdown | -21.7% | -51.2% |
| Current drawdown | -10.3% | -45.3% |
| Annualized volatility | 34.8% | 45.4% |
| Value at risk (95%) | -3.1% | -4.2% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, AMZN or LULU?
On the Algovestiq AIQ Score, LULU is the stronger of the two as of Sep 2, 2026, scoring 61 against AMZN's 51. The edge comes from value and risk resilience. AMZN is not without a case — it holds the better momentum profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is AMZN or LULU the better buy right now?
LULU carries the stronger systematic profile as of Sep 2, 2026, and the comparison is rated Fragile — 4 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: signal direction runs against the verdict: the leader is net-bearish while the laggard is net-bullish. Treat the lead as provisional.
Why does the AIQ Score favor LULU over AMZN?
The composite weights Quality at 30%, Value at 30%, Momentum at 25% and Risk Resilience at 15%. LULU leads Value by 36 points; AMZN leads Momentum by 9 points; LULU leads Risk Resilience by 5 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, AMZN or LULU?
Analyst price targets imply +27% upside for AMZN and +3.8% for LULU, so the Street currently favors AMZN. That points the opposite way to the AIQ Score, which favors LULU. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, AMZN or LULU?
LULU is the better-valued of the two on the peer-relative Value factor. LULU on the peer-relative Value factor, by 36 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, AMZN or LULU?
AMZN on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, AMZN or LULU?
AMZN on the Momentum factor, by 9 points. Momentum carries 25% of the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, AMZN or LULU?
LULU is the more resilient of the two, so the other name carries the higher downside risk. LULU on Risk Resilience, by 5 points. The Risk Resilience factor weights 15% of the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is AMZN more profitable than LULU?
LULU leads on the comparable margin measures — gross margin 50.8% vs 55.7%; operating margin 12.1% vs 18.2%; roe 30.5% vs 31.3%.
Is LULU's lead over AMZN getting stronger or weaker?
LULU lead: Stable — the AIQ differential has held near 10 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-04-20 and 2026-09-01. The lead has changed hands 2 times in that window, most recently on 2026-05-14, when LULU moved ahead of AMZN.
What would change the AMZN vs LULU verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: AMZN closes the Value gap — currently 36 points behind, the largest single contributor to LULU's edge; AMZN generates a confirmed bullish trend signal it does not currently carry, such as MACD Bullish Crossover; LULU starts generating bearish momentum or trend signals; a regime shift changes factor weighting — the composite weights Quality and Value at 30% each, so a rotation toward either would move the result most.
What do the current signals say about AMZN and LULU?
AMZN: 3 bullish / 1 bearish, conflicted. LULU: 0 bullish / 3 bearish / 1 neutral. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AMZN is Golden Cross Active (bullish, long horizon). On LULU it is Death Cross Active (bearish, long horizon).
Compare AMZN and LULU with others
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality (30%), Value (30%), Momentum (25%) and Risk (15%). Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.