NOBL vs SCHD: Performance, Holdings, Fees & Risk

NOBL and SCHD are ETFs, but they can differ materially in exposure, yield, fees and risk. NOBL is ProShares - S&P 500 Dividend Aristocrats ETF, while SCHD is Schwab U.S. Dividend Equity ETF. SCHD is broader by holdings count, with 102 positions versus 70 for NOBL. SCHD is more concentrated at the top, based on top-10 holdings weight. Current AlgovestIQ evidence has SCHD ahead on AIQ Score, 68 versus 60.

Market data as of Oct 21, 2026 market close· Fund characteristics as of Oct 21, 2026
NOBL
ProShares
vs
SCHD
Schwab
NOBL
ProShares - S&P 500 Dividend Aristocrats ETF
Issuer
ProShares
Inception
2013-10-09
SCHD
Schwab U.S. Dividend Equity ETF
Issuer
Schwab
Inception
2011-10-20

What is the main difference between NOBL and SCHD?

NOBL and SCHD have little in common: 15% of their weight is in the same securities.

Expense ratio
NOBL
0.35%
SCHD
0.06%
Lower annual fund costSCHD
Holdings
NOBL
70
SCHD
102
Broader reported basketSCHD
1Y return
NOBL
+13.3%
SCHD
+29.4%
Trailing performanceSCHD
Annualized volatility
NOBL
11.9%
SCHD
11.3%
Lower realized volatilitySCHD
MetricNOBLSCHD
Fund
Expense ratio0.35%0.06%
Holdings70102
Top-10 concentration16.4%42%
Distribution yieldTrailing 12 months2.04%3.04%
Average volume1,093,18022,407,196
Performance
1Y return+13.3%+29.4%
YTD return+10.5%+26.5%
5Y annualized returnTotal return, distributions reinvested+6.4%+9.8%
Risk
Annualized volatility11.9%11.3%
Max drawdown (1Y)-9.1%-7.6%
Max drawdown (5Y)Total return, distributions reinvested-17.9%-16.8%
Beta0.270.22
Sharpe ratio0.712.02
Sortino ratio1.343.82
AlgovestIQ
AIQ Score60/10068/100
AIQ Edge Score8/1010/10
Momentum80/10079/100
Risk Resilience72/10071/100

AlgovestIQ AIQ Comparison

ProShares - S&P 500 Dividend Aristocrats ETF vs Schwab U.S. Dividend Equity ETF

Data as of Oct 21, 2026· market close· Dividend & Income· Coverage 64/66 fields· High confidence
AIQ VerdictCompetitiveAIQ Comparison Conviction 6/10

SCHD leads

SCHD leads by 8 AIQ points, primarily on Quality and Value.

Competitive: 3 of 4 evidence groups support SCHD, and its current signal state is conflicted.

Evidence agreement: 3 of 4Comparison trend: Stable
NOBL

ProShares - S&P 500 Dividend Aristocrats ETF

AIQ Score
60/100
AIQ Edge Score
8/10
SCHD

Schwab U.S. Dividend Equity ETF

Leads
AIQ Score
68/100
AIQ Edge Score
10/10

The Algovestiq AIQ Score currently favors SCHD over NOBL, 68 versus 60 as of Oct 21, 2026. SCHD's advantage is driven primarily by stronger quality and value. SCHD also shows the stronger technical structure relative to its 50-day moving average. 3 of 4 covered evidence groups favor SCHD today, and the comparison is rated Competitive on stability: the leader is throwing conflicting signals. SCHD lead: Stable — the AIQ differential has held near 8 points over 30 sessions.

Compare ProShares - S&P 500 Dividend Aristocrats ETF and Schwab U.S. Dividend Equity ETF across performance, expense ratio, dividend yield, drawdown, volatility and the Algovestiq AIQ Score.

NOBL vs SCHD: which fits what

Each row is settled by a single measure. Where the gap is too small to matter it reads Similar, and no row decides the comparison as a whole.

If you wantNOBLSCHDFits
Lower costExpense ratio0.35%0.06%SCHD
Broader diversificationNumber of holdings70102SCHD
Lower concentrationWeight of the 10 largest holdings16.4%42%NOBL
Higher incomeTrailing 12-month distribution yield2.04%3.04%SCHD
Smaller drawdownsMax drawdown, 5 years-17.9%-16.8%Similar
Lower volatilityAnnualized volatility, 1 year11.9%11.3%Similar

Similar means the gap is within 0.01 percentage points of expense ratio, 25% more holdings, 3 points of top-10 weight, 0.2 points of yield, 2 points of drawdown or 1 point of volatility. Past drawdowns and volatility describe the funds’ history, not their future.

Currently unavailable

Performance over time

Total return with distributions reinvested, from daily closes for both ETFs.

NOBL
+36.5%
SCHD
+59.2%

Total return comparison

Growth of $10,000, distributions reinvested

NOBL $13,647 · SCHD $15,918

Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.

Compare NOBL and SCHD against another ticker

Open a multi-ticker workspace without changing this focused pair page.

Basic: 2 symbols·Explorer: 3 symbols·Pro and Premium: 5 symbols·Your limit: 2

AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

NOBL advantage
0
SCHD advantage
  • Quality59 vs 76
    SCHD +17
  • Value40 vs 51
    SCHD +11
  • Momentum80 vs 79
    Even
  • Risk Resilience72 vs 71
    Even

3 of 4 evidence groups favor SCHD. SCHD’s edge is concentrated in quality and value.

What changed since the last close

Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.

NOBL0 AIQ

Largest factor move: Value +1, not enough on its own to move the overall score.

New signals

  • BB Upper Band Breach — bearish, volatility, short horizon
  • 52-Week High Proximity — bullish, risk, long horizon (3.0%)
SCHD-1 AIQ

Largest factor move: Risk Resilience -1

New signals

  • BB Upper Band Breach — bearish, volatility, short horizon

SCHD's lead narrowed by 1 AIQ point in the latest session.

Deeper signal detail for each name lives on its own signals page — NOBL and SCHD both carry a full feed there.

Fund facts, side by side

Two funds tracking overlapping universes are separated by cost and risk far more than by holdings. Those lead here.

MeasureNOBLSCHDWhy it matters
Expense ratio0.35%0.06%Lower is better — it compounds against you every year you hold.
Holdings70102More holdings means broader diversification, not better returns.
Average volume1,093,18022,407,196Liquidity — matters most if you trade size.
Annualized volatility11.9%11.3%Lower is a steadier ride for the same exposure.
Max drawdown (1Y)-9.1%-7.6%The worst peak-to-trough loss over the past year.
Sharpe ratio0.712.02Return per unit of risk. Higher is better.
Beta0.270.22Sensitivity to the broad market. Neither direction is better — it depends on the role in your portfolio.

Where the exposure actually sits

Sector exposure for each fund, ordered by the size of the difference.

Industrials19.8% vs 7.3%
Energy3.3% vs 15.3%
Technology5.0% vs 16.0%
Healthcare11.2% vs 19.3%
Utilities5.3% vs 0.1%
Financial Services13.1% vs 9.2%
Consumer Defensive23.0% vs 20.1%
Consumer Cyclical5.7% vs 6.7%
NOBLSCHD

How much of the same holdings they own

NOBL and SCHD share 15.44% of their weighted exposure across 13 common holdings.

56 holdings are unique to NOBL, and 86 holdings are unique to SCHD. Owning both is genuinely additive — most of the capital sits in different securities.

SCHD is the more concentrated of the two: its ten largest positions are 42.01% of the fund, against 16.45% for NOBL (102 holdings vs 70). Concentration cuts both ways — it is what drives outperformance when the top names work, and what makes the drawdown deeper when they do not.

Largest shared positions

HoldingNOBLSCHDShared
TGTTARGET CORP1.64%1.78%1.64%
CVXCHEVRON1.61%4.28%1.61%
ADPAUTOMATIC DATA PROCESSING INC1.6%2.69%1.6%
KOCOCA-COLA1.56%4.25%1.56%
ABTABBOTT LABORATORIES1.47%4.52%1.47%
PEPPEPSICO1.46%3.66%1.46%
PGPROCTER & GAMBLE1.42%3.89%1.42%
FASTFASTENAL CO1.58%1.41%1.41%

Shared weight is the lower of the two positions — the portion of capital both funds genuinely have in the same security.

What NOBL adds that SCHD doesn’t

HoldingNOBLSCHD
IBMINTL BUSINESS MACHINES CORP1.72%Not held
ERIEERIE INDEMNITY COMPANY-CL A1.69%0.15%
BDXBECTON DICKINSON AND CO1.69%Not held
ROPROPER TECHNOLOGIES INC1.68%Not held
MDTMEDTRONIC PLC1.61%Not held
GPCGENUINE PARTS CO1.61%Not held

What SCHD adds that NOBL doesn’t

HoldingSCHDNOBL
MRKMERCK & CO INC4.81%Not held
ABTABBOTT LABORATORIES4.52%1.47%
AMGNAMGEN INC4.31%Not held
CVXCHEVRON4.28%1.61%
KOCOCA-COLA4.25%1.56%
COPCONOCOPHILLIPS4.2%Not held

Each list is a fund’s largest positions by weight that the other fund does not hold, or holds at less than half the weight.

NOBL vs SCHD: five-year payout growth

SCHD grew its split-adjusted payout faster over 2020-2025 — 9.15% a year against NOBL's 5.45%. SCHD never reduced its annual distribution in the window; NOBL did in 1 year.

Dividend metricNOBLSCHD
5Y payout CAGR5.45%9.15%
2020 annual payout$0.853$0.676
2025 annual payout$1.113$1.048
Calendar-year declines10
Peer rank#16 of 33#8 of 33

Split-adjusted annual distributions, 2020–2025. Research as of Sep 19, 2026. Yield and expense ratio above are current values, not part of this window.

AIQ Agreement Matrix

3 of 4 covered evidence groups favor SCHD. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreSCHD60 vs 68
FundamentalsNot coveredNot covered
ValuationSCHDValue 40 vs 51
TechnicalsSCHDPrice vs 50-day 1.5% vs 1.9%; vs 200-day 3.8% vs 8.2%
Risk ResilienceEvenRisk Resilience 72 vs 71
Analyst expectationsNot coveredNot covered

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of NOBL and SCHD and are excluded from the count.

AIQ Decision Stability

Competitive

The two are close enough that your objective, not the score, should decide.

  • The AIQ gap is moderate at 8 points.
  • The lead has been steady session to session. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on SCHD.

How the comparison changed

120 daily snapshots · Jun 21 – Oct 20

SCHD lead: Stable — the AIQ differential has held near 8 points over 30 sessions.

Jun 21NOBL leads above the line · SCHD leads belowOct 20
Today
SCHD +8
60 vs 68
7 sessions ago
SCHD +8
60 vs 68
30 sessions ago
SCHD +9
48 vs 57
90 sessions ago
SCHD +11
55 vs 66

The lead changed hands 4 times in this window, most recently on Jul 2 when SCHD moved ahead of NOBL.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

NOBL and SCHD carry the same 10 signals, so the signals do not separate them: Bollinger Band Squeeze, Golden Cross Active, ATR Contraction - Coiling, BB Upper Band Breach, Keltner Channel Breakout, RSI Overbought, EMA Ribbon Expansion Bullish, 52-Week High Proximity, Uptrend Structure Active, MACD Bullish Crossover.

SCHD leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

NOBLNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.03%, AIQ 0 points).

SCHDNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.09%, AIQ -1 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1NOBL closes the Quality gap — currently 17 points behind, the largest single contributor to SCHD's edge.
  2. 2NOBL's BB Upper Band Breach resolves — a bearish volatility rule currently active against it.
  3. 3SCHD's conflicting signal state resolves bearish — it currently carries 6 bullish and 2 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Performance

SCHD leads 5 of 6 windows
MetricNOBLSCHD
1 week (5 sessions)3.3%4%
1 month (20 sessions)3.1%2.8%
3 months (63 sessions)1.9%5.4%
6 months (126 sessions)6.2%12%
Year to date10.5%26.5%
1 year (252 sessions)13.3%29.4%

Technicals

SCHD has the stronger structure
MetricNOBLSCHD
RSI (14)75.486
ADX (14)32.630.4
Price vs 50-day1.5%1.9%
Price vs 200-day3.8%8.2%
Volatility (1M, annualized)12.2%12.6%

Risk

Split
MetricNOBLSCHD
Beta0.270.22
Sharpe ratio0.712.02
Sortino ratio1.343.82
Max drawdown-9.1%-7.6%
Current drawdown-2.7%-1.5%
Annualized volatility11.9%11.3%
Value at risk (95%)-1.1%-1%

Straight answers

Short answers to the questions fund investors ask about this pair, from the figures above.

What is the difference between NOBL and SCHD?

NOBL and SCHD have little in common: 15% of their weight is in the same securities.

How much do NOBL and SCHD overlap?

NOBL and SCHD share 15.44% of their weighted exposure across 13 common holdings. 56 holdings are unique to NOBL, and 86 holdings are unique to SCHD. Owning both is genuinely additive — most of the capital sits in different securities.

Which ETF is more diversified, NOBL or SCHD?

SCHD holds more positions: 102 versus 70 for NOBL.

Which has the lower expense ratio?

SCHD has the lower expense ratio, 0.06% a year against 0.35% for NOBL.

Which ETF has the higher distribution yield?

SCHD, with a trailing 12-month distribution yield of 3.04% against 2.04% for NOBL.

Which ETF has been more volatile?

Their volatility over the past year is similar: 11.9% annualized for NOBL and 11.3% for SCHD.

Which ETF has had the smaller drawdown?

Their worst peak-to-trough falls over the past five years are similar: -17.9% for NOBL and -16.8% for SCHD.

Compare NOBL and SCHD with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.