PG vs KO Stock Comparison
The Procter & Gamble Company vs The Coca-Cola Company
KO leads
KO leads by 7 AIQ points, primarily on Momentum and Quality, but the lead has narrowed from 10 points over 30 sessions.
Fragile: 3 of 6 evidence groups support KO, its lead is narrowing, and its current signal state is conflicted.
The Procter & Gamble Company
The Coca-Cola Company
The Algovestiq AIQ Score currently favors KO over PG, 58 versus 51 as of Sep 2, 2026. KO's advantage is driven primarily by stronger momentum and quality, while PG holds the stronger value profile. KO also shows the stronger technical structure relative to its 50-day moving average. 3 of 6 covered evidence groups favor KO today, and the comparison is rated Fragile on stability: only 3 of 6 covered evidence groups agree. KO lead: Weakening — the AIQ differential moved from 10 to 7 points over 30 sessions.
Compare The Procter & Gamble Company and The Coca-Cola Company across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Momentum25%42 vs 69KO +27
- Quality30%73 vs 80KO +7
- Value30%35 vs 28PG +7
- Risk Resilience15%54 vs 57Even
3 of 6 evidence groups favor KO. KO’s edge is concentrated in momentum and quality; PG keeps a meaningful value edge.
What changed since the last close
Latest scored session 2026-09-01, compared against the prior scored session 2026-08-31.
No factor moved materially.
No new signals fired.
No factor moved materially.
No new signals fired.
KO's lead was unchanged in the latest snapshot.
Deeper signal detail for each name lives on its own signals page — PG and KO both carry a full feed there.
The central trade-off
KO (The Coca-Cola Company): the stronger current systematic profile, led by momentum and quality.
PG (The Procter & Gamble Company): the counter-case, on value, valuation.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
KOKO on the overall AIQ Score, which weights Quality and Value at 30% each.
Growth
KOKO on combined revenue and EPS growth.
Value
PGPG on the peer-relative Value factor, by 7 points.
Momentum
KOKO on the Momentum factor, by 27 points.
Lower downside
EvenDownside measures are level or not covered.
Analyst upside
EvenAnalyst targets are level or not covered for both names.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | PG | KO | Note |
|---|---|---|---|
| Implied upside to target | +4.9% | +4.8% | Level |
| Target dispersion | +19.3% | +22.6% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 9 | 12 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor KO. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | KO | 51 vs 58 |
| Fundamentals | KO | EPS growth -23.5% vs 13.2%; ROE 29.8% vs 43%; gross margin 50.2% vs 61.9%; operating margin 22.7% vs 29.6% |
| Valuation | PG | Value 35 vs 28 |
| Technicals | KO | Price vs 50-day 0.7% vs 3.7%; vs 200-day -1.7% vs 13.5% |
| Risk Resilience | Even | Risk Resilience 54 vs 57 |
| Analyst expectations | Even | Target upside 4.9% vs 4.8% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of PG and KO and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 7 points.
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The leader's advantage has been narrowing. (argues the conclusion is provisional)
- The lead has been steady session to session. (supports the conclusion holding)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on KO.
How the comparison changed
120 daily snapshots · Apr 20 – Sep 1KO lead: Weakening — the AIQ differential moved from 10 to 7 points over 30 sessions.
- Today
- KO +7
- 51 vs 58
- 7 sessions ago
- KO +9
- 49 vs 58
- 30 sessions ago
- KO +10
- 49 vs 59
- 90 sessions ago
- KO +2
- 56 vs 58
The lead changed hands 6 times in this window, most recently on Jul 24 when KO moved ahead of PG.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
1 bullish / 2 bearish / 1 neutral, conflicted
- Death Cross Active — bearish, trend, long horizon (0.42%)
- Bollinger Band Squeeze — neutral, volatility, short horizon
- Downtrend Structure Active — bearish, trend, long horizon
3 bullish / 1 bearish / 1 neutral, conflicted
- Golden Cross Active — bullish, trend, long horizon (9.37%)
- Bollinger Band Squeeze — neutral, volatility, short horizon
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
KO leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +1.23%, AIQ 0 points).
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.63%, AIQ 0 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1PG closes the Momentum gap — currently 27 points behind, the largest single contributor to KO's edge.
- 2PG's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3KO's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
- 4The narrowing continues — the lead has already given back 3 points over 30 sessions, and a further 7-point move would eliminate KO's advantage entirely.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
KO leads on balance| Metric | PG | KO |
|---|---|---|
| Revenue growth (YoY) | -0.2% | 7.3% |
| EPS growth (YoY) | -23.5% | 13.2% |
| Gross margin | 50.2% | 61.9% |
| Operating margin | 22.7% | 29.6% |
| Return on equity | 29.8% | 43% |
| Debt to equity | 0.64 | 1.2 |
Technicals
KO has the stronger structure| Metric | PG | KO |
|---|---|---|
| RSI (14) | 49.7 | 59.5 |
| ADX (14) | 5.5 | 27.2 |
| Price vs 50-day | 0.7% | 3.7% |
| Price vs 200-day | -1.7% | 13.5% |
| Volatility (1M, annualized) | 14.7% | 14.9% |
Risk
Split| Metric | PG | KO |
|---|---|---|
| Beta | -0.07 | -0.28 |
| Sharpe ratio | -0.46 | 1.27 |
| Sortino ratio | -0.8 | 2.38 |
| Max drawdown | -16.1% | -8.5% |
| Current drawdown | -13.2% | -3.6% |
| Annualized volatility | 19.6% | 18.9% |
| Value at risk (95%) | -1.9% | -1.6% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, PG or KO?
On the Algovestiq AIQ Score, KO is the stronger of the two as of Sep 2, 2026, scoring 58 against PG's 51. The edge comes from momentum and quality. PG is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is PG or KO the better buy right now?
KO carries the stronger systematic profile as of Sep 2, 2026, and the comparison is rated Fragile — 3 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 3 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor KO over PG?
The composite weights Quality at 30%, Value at 30%, Momentum at 25% and Risk Resilience at 15%. KO leads Momentum by 27 points; KO leads Quality by 7 points; PG leads Value by 7 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, PG or KO?
Analyst price targets imply +4.9% upside for PG and +4.8% for KO. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, PG or KO?
PG is the better-valued of the two on the peer-relative Value factor. PG on the peer-relative Value factor, by 7 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, PG or KO?
KO on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, PG or KO?
KO on the Momentum factor, by 27 points. Momentum carries 25% of the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, PG or KO?
The two are close on downside measures. Downside measures are level or not covered. The Risk Resilience factor weights 15% of the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is PG more profitable than KO?
KO leads on the comparable margin measures — gross margin 50.2% vs 61.9%; operating margin 22.7% vs 29.6%; roe 29.8% vs 43%.
Is KO's lead over PG getting stronger or weaker?
KO lead: Weakening — the AIQ differential moved from 10 to 7 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-04-20 and 2026-09-01. The lead has changed hands 6 times in that window, most recently on 2026-07-24, when KO moved ahead of PG.
What would change the PG vs KO verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: PG closes the Momentum gap — currently 27 points behind, the largest single contributor to KO's edge; PG's Death Cross Active resolves — a bearish trend rule currently active against it; KO's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; the narrowing continues — the lead has already given back 3 points over 30 sessions, and a further 7-point move would eliminate KO's advantage entirely.
What do the current signals say about PG and KO?
PG: 1 bullish / 2 bearish / 1 neutral, conflicted. KO: 3 bullish / 1 bearish / 1 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on PG is Death Cross Active (bearish, long horizon). On KO it is Golden Cross Active (bullish, long horizon).
Compare PG and KO with others
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality (30%), Value (30%), Momentum (25%) and Risk (15%). Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.