AAPL vs BR Stock Comparison
BR currently leads AAPL in this stock comparison, with AIQ scores of 69 vs 62. The clearest difference is value, while AAPL has the stronger quality profile.
What is the main difference between AAPL and BR?
BR leads the current stock comparison as Broadridge Financial Solutions, Inc., with the clearest separation coming from value and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Apple Inc. vs Broadridge Financial Solutions, Inc.
BR leads
BR leads by 7 AIQ points, primarily on Value and Momentum, and the lead has widened from 0 points over 30 sessions.
Competitive: 3 of 6 evidence groups support BR, its lead is widening, and its signal state is cleanly positive.
Apple Inc.
Broadridge Financial Solutions, Inc.
The Algovestiq AIQ Score currently favors BR over AAPL, 69 versus 62 as of Oct 31, 2026. BR's advantage is driven primarily by stronger value and momentum, while AAPL holds the stronger quality profile. BR also shows the stronger technical structure relative to its 50-day moving average. 3 of 6 covered evidence groups favor BR today, and the comparison is rated Competitive on stability: only 3 of 6 covered evidence groups agree. BR lead: Strengthening — the AIQ differential moved from 0 to 7 points over 30 sessions.
Compare Apple Inc. and Broadridge Financial Solutions, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare AAPL and BR against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Value38 vs 68BR +30
- Quality80 vs 66AAPL +14
- Momentum65 vs 78BR +13
- Risk Resilience68 vs 60AAPL +8
3 of 6 evidence groups favor BR. BR’s edge is concentrated in value and momentum; AAPL keeps a meaningful quality edge.
What changed since the last close
Latest scored session 2026-10-30, compared against the prior scored session 2026-10-29.
Largest factor move: Risk Resilience -1, not enough on its own to move the overall score.
No signal started or stopped since the prior session; its 5 active signals are unchanged.
Largest factor move: Momentum -1, not enough on its own to move the overall score.
No signal started or stopped since the prior session; its 3 active signals are unchanged.
BR's lead was unchanged in the latest session.
Deeper signal detail for each name lives on its own signals page — AAPL and BR both carry a full feed there.
The central trade-off
BR (Broadridge Financial Solutions, Inc.): the stronger current systematic profile, led by value and momentum.
AAPL (Apple Inc.): the counter-case, on quality, risk resilience, fundamentals.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
BRBR on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
BRBR on combined revenue and EPS growth.
Value
BRBR on the peer-relative Value factor, by 30 points.
Momentum
BRBR on the Momentum factor, by 13 points.
Lower downside
AAPLAAPL on Risk Resilience, by 8 points.
Analyst upside
BRBR on implied upside to the consensus price target.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | AAPL | BR | Note |
|---|---|---|---|
| Implied upside to target | -1.7% | +8.7% | BR has more room |
| Target dispersion | +45.7% | +31.4% | Lower is tighter analyst agreement |
| Consensus | Hold | Buy | Context, not a primary driver |
| Analysts covering | 19 | 4 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
Dividend growth
| Dividend metric | AAPL | BR |
|---|---|---|
| 5Y dividend CAGR | 4.99% | 10.72% |
| 2020 regular DPS | $0.808 | $2.230 |
| 2025 regular DPS | $1.030 | $3.710 |
| Years increased | 5 | 5 |
| No cut in window | Yes | Yes |
| Cohort rank | #254 | #85 |
BR grew its split-adjusted regular dividend faster over 2020–2025 — 10.72% a year against AAPL's 4.99%. Neither company reduced its regular dividend in any year of the window.
Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.
Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor BR. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | BR | 62 vs 69 |
| Fundamentals | AAPLon balance | revenue growth -1.6% vs 13.7%; TTM ROE 137.2% vs 40.2%; gross margin 48.7% vs 31.8%; operating margin 33.2% vs 17.4% — AAPL takes 3 of 4 decided legs, not all of them |
| Valuation | BR | Value 38 vs 68 |
| Technicals | AAPL | Price vs 50-day 3.5% vs 4.2%; vs 200-day 16.2% vs 7.8% |
| Risk Resilience | AAPL | Risk Resilience 68 vs 60 |
| Analyst expectations | BR | Target upside -1.7% vs 8.7% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AAPL and BR and are excluded from the count.
AIQ Decision Stability
The two are close enough that your objective, not the score, should decide.
- The AIQ gap is moderate at 7 points.
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The leader's advantage has been widening. (supports the conclusion holding)
- The leader's signal state is cleanly positive. (supports the conclusion holding)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on BR.
How the comparison changed
120 daily snapshots · Jul 1 – Oct 30BR lead: Strengthening — the AIQ differential moved from 0 to 7 points over 30 sessions.
- Today
- BR +7
- 62 vs 69
- 7 sessions ago
- BR +6
- 65 vs 71
- 30 sessions ago
- Level
- 60 vs 60
- 90 sessions ago
- BR +3
- 65 vs 68
The lead changed hands 7 times in this window, most recently on Sep 10 when AAPL moved ahead of BR.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
4 bullish / 1 bearish, conflicted
Only AAPL
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- 52-Week High Proximity — bullish, risk, long horizon (0.7%)
- MACD Bearish Crossover — bearish, momentum, short horizon
3 bullish / 0 bearish
Only BR
- MACD Bullish Crossover — bullish, momentum, short horizon
Both carry 2 more signals that do not separate them: Golden Cross Active, Uptrend Structure Active.
AAPL is conflicted, so the timing case there is weaker than the score alone suggests.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -1.23%, AIQ 0 points).
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.38%, AIQ 0 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1AAPL closes the Value gap — currently 30 points behind, the largest single contributor to BR's edge.
- 2AAPL generates a confirmed bullish trend signal it does not currently carry, such as MACD Bullish Crossover.
- 3BR's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
AAPL leads on balance| Metric | AAPL | BR |
|---|---|---|
| Revenue growth (YoY) | -1.6% | 13.7% |
| EPS growth (YoY) | 1% | 45.4% |
| Gross margin | 48.7% | 31.8% |
| Operating margin | 33.2% | 17.4% |
| Return on equity (TTM) | 137.2% | 40.2% |
| Debt to equity | 0.78 | 1.24 |
Performance
AAPL leads 4 of 6 windows| Metric | AAPL | BR |
|---|---|---|
| 1 week (5 sessions) | -0.9% | -2.4% |
| 1 month (20 sessions) | 3.3% | 13.9% |
| 3 months (63 sessions) | 13.6% | 13.7% |
| 6 months (126 sessions) | 23% | 15.2% |
| Year to date | 26.8% | -19.9% |
| 1 year (252 sessions) | 28% | -19% |
Technicals
AAPL has the stronger structure| Metric | AAPL | BR |
|---|---|---|
| RSI (14) | 54.9 | 68 |
| ADX (14) | 19.6 | 30.2 |
| Price vs 50-day | 3.5% | 4.2% |
| Price vs 200-day | 16.2% | 7.8% |
| Volatility (1M, annualized) | 14.6% | 27.1% |
Risk
AAPL is the more resilient| Metric | AAPL | BR |
|---|---|---|
| Beta | 0.57 | 0.03 |
| Sharpe ratio | 0.95 | -0.7 |
| Sortino ratio | 1.29 | -1.03 |
| Max drawdown | -13.8% | -41.6% |
| Current drawdown | -1.2% | -22.9% |
| Annualized volatility | 24.1% | 29.7% |
| Value at risk (95%) | -2% | -3.3% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, AAPL or BR?
On the Algovestiq AIQ Score, BR is the stronger of the two as of Oct 31, 2026, scoring 69 against AAPL's 62. The edge comes from value and momentum. AAPL is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is AAPL or BR the better buy right now?
BR carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Competitive — 3 of 6 covered evidence groups agree. A Competitive rating means the two are close enough that your objective, not the score, should decide.
Why does the AIQ Score favor BR over AAPL?
The composite weights Quality, Value, Momentum and Risk Resilience. BR leads Value by 30 points; AAPL leads Quality by 14 points; BR leads Momentum by 13 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, AAPL or BR?
Analyst price targets imply -1.7% upside for AAPL and +8.7% for BR, so the Street currently favors BR. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, AAPL or BR?
BR is the better-valued of the two on the peer-relative Value factor. BR on the peer-relative Value factor, by 30 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, AAPL or BR?
BR on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, AAPL or BR?
BR on the Momentum factor, by 13 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, AAPL or BR?
AAPL is the more resilient of the two, so the other name carries the higher downside risk. AAPL on Risk Resilience, by 8 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is AAPL more profitable than BR?
AAPL leads on the comparable margin measures — gross margin 48.7% vs 31.8%; operating margin 33.2% vs 17.4%; ttm roe 137.2% vs 40.2%.
Is BR's lead over AAPL getting stronger or weaker?
BR lead: Strengthening — the AIQ differential moved from 0 to 7 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-07-01 and 2026-10-30. The lead has changed hands 7 times in that window, most recently on 2026-09-10, when AAPL moved ahead of BR.
What would change the AAPL vs BR verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: AAPL closes the Value gap — currently 30 points behind, the largest single contributor to BR's edge; AAPL generates a confirmed bullish trend signal it does not currently carry, such as MACD Bullish Crossover; BR's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about AAPL and BR?
AAPL: 4 bullish / 1 bearish, conflicted. BR: 3 bullish / 0 bearish. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AAPL is Golden Cross Active (bullish, long horizon). On BR it is Golden Cross Active (bullish, long horizon).
Compare AAPL and BR with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.