AAPL vs CRM Stock Comparison
Apple Inc. vs Salesforce, Inc.
AAPL leads
AAPL leads by 2 AIQ points, primarily on Risk Resilience and Quality, having only recently taken the lead back from CRM. Wall Street currently favors CRM on target upside.
Fragile: 1 of 6 evidence groups support AAPL, the lead recently changed hands, and its signal state is cleanly positive.
Apple Inc.
Salesforce, Inc.
The Algovestiq AIQ Score currently favors AAPL over CRM, 66 versus 64 as of Sep 2, 2026. AAPL's advantage is driven primarily by stronger risk resilience and quality, while CRM holds the stronger value profile. AAPL also shows the weaker technical structure relative to its 50-day moving average, though analyst target upside currently favors CRM. 1 of 6 covered evidence groups favor AAPL today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 2 points. AAPL lead: Reversed — CRM led by 12 AIQ points 30 sessions ago; AAPL now leads by 2.
Compare Apple Inc. and Salesforce, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Value30%41 vs 69CRM +28
- Risk Resilience15%66 vs 39AAPL +27
- Quality30%80 vs 57AAPL +23
- Momentum25%78 vs 81Even
1 of 6 evidence groups favor AAPL. AAPL’s edge is concentrated in risk resilience and quality; CRM keeps a meaningful value edge.
What changed since the last close
Latest scored session 2026-09-01, compared against the prior scored session 2026-08-31.
No factor moved materially.
No new signals fired.
No factor moved materially.
No new signals fired.
AAPL's lead was unchanged in the latest snapshot.
Deeper signal detail for each name lives on its own signals page — AAPL and CRM both carry a full feed there.
The central trade-off
AAPL (Apple Inc.): the stronger current systematic profile, led by risk resilience and quality.
CRM (Salesforce, Inc.): the counter-case, on value, valuation, technicals — but at materially higher volatility, 66.4% against 18%.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
AAPLAAPL on the overall AIQ Score, which weights Quality and Value at 30% each.
Growth
CRMCRM on combined revenue and EPS growth.
Value
CRMCRM on the peer-relative Value factor, by 28 points.
Momentum
EvenThe two are level on Momentum.
Lower downside
AAPLAAPL on Risk Resilience, by 27 points.
Analyst upside
CRMCRM on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors AAPL, analyst targets favor CRM. That disagreement is the most useful thing on this page.
| Measure | AAPL | CRM | Note |
|---|---|---|---|
| Implied upside to target | +0.7% | +2.6% | CRM has more room |
| Target dispersion | +47.2% | +47.7% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 18 | 8 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
1 of 6 covered evidence groups favor AAPL. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | Even | 66 vs 64 |
| Fundamentals | Even | revenue growth -1.6% vs -0.6%; ROE 137.2% vs 14.9%; gross margin 48.7% vs 77.6%; operating margin 33.2% vs 21.9% |
| Valuation | CRM | Value 41 vs 69 |
| Technicals | CRM | Price vs 50-day 4.4% vs 39.5%; vs 200-day 12% vs 27.6% |
| Risk Resilience | AAPL | Risk Resilience 66 vs 39 |
| Analyst expectations | CRM | Target upside 0.7% vs 2.6% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AAPL and CRM and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is narrow at 2 points. (argues the conclusion is provisional)
- Only 1 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader's signal state is cleanly positive. (supports the conclusion holding)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on AAPL.
How the comparison changed
120 daily snapshots · Apr 20 – Sep 1AAPL lead: Reversed — CRM led by 12 AIQ points 30 sessions ago; AAPL now leads by 2.
- Today
- AAPL +2
- 66 vs 64
- 7 sessions ago
- CRM +3
- 61 vs 64
- 30 sessions ago
- CRM +12
- 51 vs 63
- 90 sessions ago
- AAPL +3
- 51 vs 48
The lead changed hands 2 times in this window, most recently on Aug 28 when AAPL moved ahead of CRM.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
4 bullish / 0 bearish
- Golden Cross Active — bullish, trend, long horizon (10.45%)
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- Uptrend Structure Active — bullish, trend, long horizon
3 bullish / 3 bearish / 1 neutral, conflicted
- Death Cross Active — bearish, trend, long horizon (9.50%)
- BB Upper Band Breach — bearish, volatility, short horizon
- Keltner Channel Breakout — bullish, volatility, short horizon
CRM is conflicted, so the timing case there is weaker than the score alone suggests.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.33%, AIQ 0 points).
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -1.11%, AIQ 0 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1CRM closes the Risk Resilience gap — currently 27 points behind, the largest single contributor to AAPL's edge.
- 2CRM's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3AAPL's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict.
- 4A regime shift changes factor weighting — the composite weights Quality and Value at 30% each, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
Split| Metric | AAPL | CRM |
|---|---|---|
| Revenue growth (YoY) | -1.6% | -0.6% |
| EPS growth (YoY) | 1% | 16.8% |
| Gross margin | 48.7% | 77.6% |
| Operating margin | 33.2% | 21.9% |
| Return on equity | 137.2% | 14.9% |
| Debt to equity | 0.78 | 1.22 |
Technicals
CRM has the stronger structure| Metric | AAPL | CRM |
|---|---|---|
| RSI (14) | 65.1 | 80.8 |
| ADX (14) | 13.3 | 30.6 |
| Price vs 50-day | 4.4% | 39.5% |
| Price vs 200-day | 12% | 27.6% |
| Volatility (1M, annualized) | 18% | 66.4% |
Risk
AAPL is the more resilient| Metric | AAPL | CRM |
|---|---|---|
| Beta | 0.7 | 0.45 |
| Sharpe ratio | 1.21 | 0.17 |
| Sortino ratio | 1.65 | 0.3 |
| Max drawdown | -13.8% | -43.6% |
| Current drawdown | -6.8% | -3.3% |
| Annualized volatility | 25.1% | 47.4% |
| Value at risk (95%) | -2% | -4.1% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, AAPL or CRM?
On the Algovestiq AIQ Score, AAPL is the stronger of the two as of Sep 2, 2026, scoring 66 against CRM's 64. The edge comes from risk resilience and quality. CRM is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is AAPL or CRM the better buy right now?
AAPL carries the stronger systematic profile as of Sep 2, 2026, and the comparison is rated Fragile — 1 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the AIQ gap is narrow at 2 points. Treat the lead as provisional.
Why does the AIQ Score favor AAPL over CRM?
The composite weights Quality at 30%, Value at 30%, Momentum at 25% and Risk Resilience at 15%. CRM leads Value by 28 points; AAPL leads Risk Resilience by 27 points; AAPL leads Quality by 23 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, AAPL or CRM?
Analyst price targets imply +0.7% upside for AAPL and +2.6% for CRM, so the Street currently favors CRM. That points the opposite way to the AIQ Score, which favors AAPL. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, AAPL or CRM?
CRM is the better-valued of the two on the peer-relative Value factor. CRM on the peer-relative Value factor, by 28 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, AAPL or CRM?
CRM on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, AAPL or CRM?
The two are level on Momentum. Momentum carries 25% of the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, AAPL or CRM?
AAPL is the more resilient of the two, so the other name carries the higher downside risk. AAPL on Risk Resilience, by 27 points. The Risk Resilience factor weights 15% of the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is AAPL more profitable than CRM?
The profitability evidence is mixed: gross margin 48.7% vs 77.6%; operating margin 33.2% vs 21.9%; roe 137.2% vs 14.9%. AAPL leads on two measures and CRM on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.
Is AAPL's lead over CRM getting stronger or weaker?
AAPL lead: Reversed — CRM led by 12 AIQ points 30 sessions ago; AAPL now leads by 2. This is measured from 120 daily comparison snapshots between 2026-04-20 and 2026-09-01. The lead has changed hands 2 times in that window, most recently on 2026-08-28, when AAPL moved ahead of CRM.
What would change the AAPL vs CRM verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: CRM closes the Risk Resilience gap — currently 27 points behind, the largest single contributor to AAPL's edge; CRM's Death Cross Active resolves — a bearish trend rule currently active against it; AAPL's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict; a regime shift changes factor weighting — the composite weights Quality and Value at 30% each, so a rotation toward either would move the result most.
What do the current signals say about AAPL and CRM?
AAPL: 4 bullish / 0 bearish. CRM: 3 bullish / 3 bearish / 1 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AAPL is Golden Cross Active (bullish, long horizon). On CRM it is Death Cross Active (bearish, long horizon).
Compare AAPL and CRM with others
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality (30%), Value (30%), Momentum (25%) and Risk (15%). Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.