AAPL vs MAR Stock Comparison
AAPL currently leads MAR in this stock comparison, with AIQ scores of 63 vs 50. The clearest difference is quality, while MAR has the stronger momentum profile.
What is the main difference between AAPL and MAR?
AAPL leads the current stock comparison as Apple Inc., with the clearest separation coming from quality and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Apple Inc. vs Marriott International, Inc.
AAPL leads
AAPL leads by 13 AIQ points, primarily on Quality and Risk Resilience.
Competitive: 4 of 6 evidence groups support AAPL, and its current signal state is conflicted.
Apple Inc.
Marriott International, Inc.
The Algovestiq AIQ Score currently favors AAPL over MAR, 63 versus 50 as of Oct 22, 2026. AAPL's advantage is driven primarily by stronger quality and risk resilience, while MAR holds the stronger momentum profile. AAPL also shows the weaker technical structure relative to its 50-day moving average. 4 of 6 covered evidence groups favor AAPL today, and the comparison is rated Competitive on stability: the leader is throwing conflicting signals. AAPL lead: Stable — the AIQ differential has held near 13 points over 30 sessions.
Compare Apple Inc. and Marriott International, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare AAPL and MAR against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Quality80 vs 39AAPL +41
- Momentum70 vs 91MAR +21
- Risk Resilience68 vs 54AAPL +14
- Value38 vs 26AAPL +12
4 of 6 evidence groups favor AAPL. AAPL’s edge is concentrated in quality and risk resilience; MAR keeps a meaningful momentum edge.
What changed since the last close
Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.
Largest factor move: Momentum -9
New signals
- MACD Bearish Crossover — bearish, momentum, short horizon
Largest factor move: Momentum +1, not enough on its own to move the overall score.
No signal started or stopped since the prior session; its 7 active signals are unchanged.
AAPL's lead narrowed by 2 AIQ points in the latest session.
Deeper signal detail for each name lives on its own signals page — AAPL and MAR both carry a full feed there.
The central trade-off
AAPL (Apple Inc.): the stronger current systematic profile, led by quality and risk resilience.
MAR (Marriott International, Inc.): the counter-case, on momentum, technicals.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
AAPLAAPL on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
MARMAR on combined revenue and EPS growth.
Value
AAPLAAPL on the peer-relative Value factor, by 12 points.
Momentum
MARMAR on the Momentum factor, by 21 points.
Lower downside
AAPLAAPL on Risk Resilience, by 14 points.
Analyst upside
EvenAnalyst targets are level or not covered for both names.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | AAPL | MAR | Note |
|---|---|---|---|
| Implied upside to target | -3.3% | -3.9% | Level |
| Target dispersion | +46.6% | +27.3% | Lower is tighter analyst agreement |
| Consensus | Buy | Hold | Context, not a primary driver |
| Analysts covering | 19 | 12 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
Dividend growth
| Dividend metric | AAPL | MAR |
|---|---|---|
| 5Y dividend CAGR | 4.99% | 40.63% |
| 2020 regular DPS | $0.808 | $0.480 |
| 2025 regular DPS | $1.030 | $2.640 |
| Years increased | 5 | — |
| No cut in window | Yes | — |
| Cohort rank | #254 | not ranked |
MAR grew its split-adjusted regular dividend faster over 2020–2025 — 40.63% a year against AAPL's 4.99%.
Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.
Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.
AIQ Agreement Matrix
4 of 6 covered evidence groups favor AAPL. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | AAPL | 63 vs 50 |
| Fundamentals | AAPLon balance | revenue growth -1.6% vs 6.3%; TTM ROE 137.2% vs -66.7%; gross margin 48.7% vs 20.2%; operating margin 33.2% vs 15.8% — AAPL takes 3 of 4 decided legs, not all of them |
| Valuation | AAPL | Value 38 vs 26 |
| Technicals | MAR | Price vs 50-day 5.2% vs 14.2%; vs 200-day 15.8% vs 12.5% |
| Risk Resilience | AAPL | Risk Resilience 68 vs 54 |
| Analyst expectations | Even | Target upside -3.3% vs -3.9% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AAPL and MAR and are excluded from the count.
AIQ Decision Stability
The two are close enough that your objective, not the score, should decide.
- The AIQ gap is wide at 13 points. (supports the conclusion holding)
- The lead has been steady session to session. (supports the conclusion holding)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on AAPL.
How the comparison changed
120 daily snapshots · Jun 21 – Oct 20AAPL lead: Stable — the AIQ differential has held near 13 points over 30 sessions.
- Today
- AAPL +13
- 63 vs 50
- 7 sessions ago
- AAPL +11
- 61 vs 50
- 30 sessions ago
- AAPL +13
- 63 vs 50
- 90 sessions ago
- AAPL +16
- 51 vs 35
The lead has not changed hands in this window.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
4 bullish / 1 bearish, conflicted
Only AAPL
- 52-Week High Proximity — bullish, risk, long horizon (1.5%)
- MACD Bearish Crossover — bearish, momentum, short horizon
5 bullish / 2 bearish, conflicted
Only MAR
- BB Upper Band Breach — bearish, volatility, short horizon
- Keltner Channel Breakout — bullish, volatility, short horizon
- RSI Overbought — bearish, momentum, short horizon
- MACD Bullish Crossover — bullish, momentum, short horizon
Both carry 3 more signals that do not separate them: Golden Cross Active, EMA Ribbon Expansion Bullish, Uptrend Structure Active.
AAPL leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Price is up while the AIQ Score moved down 2 points over the same session — price and model disagree (price +1.32%, AIQ -2 points).
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +1.68%, AIQ 0 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1MAR closes the Quality gap — currently 41 points behind, the largest single contributor to AAPL's edge.
- 2MAR's BB Upper Band Breach resolves — a bearish volatility rule currently active against it.
- 3AAPL's conflicting signal state resolves bearish — it currently carries 4 bullish and 1 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
AAPL leads on balance| Metric | AAPL | MAR |
|---|---|---|
| Revenue growth (YoY) | -1.6% | 6.3% |
| EPS growth (YoY) | 1% | 18.3% |
| Gross margin | 48.7% | 20.2% |
| Operating margin | 33.2% | 15.8% |
| Return on equity (TTM) | 137.2% | -66.7% |
| Debt to equity | 0.78 | -3.93 |
Performance
MAR leads 5 of 6 windows| Metric | AAPL | MAR |
|---|---|---|
| 1 week (5 sessions) | -0.5% | 6.9% |
| 1 month (20 sessions) | -0.1% | 14.1% |
| 3 months (63 sessions) | 4.2% | 7.4% |
| 6 months (126 sessions) | 27.6% | 5.8% |
| Year to date | 24.9% | 28.1% |
| 1 year (252 sessions) | 37.2% | 49.6% |
Technicals
MAR has the stronger structure| Metric | AAPL | MAR |
|---|---|---|
| RSI (14) | 60.5 | 84.8 |
| ADX (14) | 17.9 | 33.8 |
| Price vs 50-day | 5.2% | 14.2% |
| Price vs 200-day | 15.8% | 12.5% |
| Volatility (1M, annualized) | 16.4% | 19.1% |
Risk
AAPL is the more resilient| Metric | AAPL | MAR |
|---|---|---|
| Beta | 0.62 | 0.58 |
| Sharpe ratio | 1.18 | 1.54 |
| Sortino ratio | 1.6 | 2.64 |
| Max drawdown | -13.8% | -18.3% |
| Current drawdown | -1.1% | -1.3% |
| Annualized volatility | 24.4% | 27.2% |
| Value at risk (95%) | -2% | -2.4% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, AAPL or MAR?
On the Algovestiq AIQ Score, AAPL is the stronger of the two as of Oct 22, 2026, scoring 63 against MAR's 50. The edge comes from quality and risk resilience. MAR is not without a case — it holds the better momentum profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is AAPL or MAR the better buy right now?
AAPL carries the stronger systematic profile as of Oct 22, 2026, and the comparison is rated Competitive — 4 of 6 covered evidence groups agree. A Competitive rating means the two are close enough that your objective, not the score, should decide.
Why does the AIQ Score favor AAPL over MAR?
The composite weights Quality, Value, Momentum and Risk Resilience. AAPL leads Quality by 41 points; MAR leads Momentum by 21 points; AAPL leads Risk Resilience by 14 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, AAPL or MAR?
Analyst price targets imply -3.3% upside for AAPL and -3.9% for MAR. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, AAPL or MAR?
AAPL is the better-valued of the two on the peer-relative Value factor. AAPL on the peer-relative Value factor, by 12 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, AAPL or MAR?
MAR on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, AAPL or MAR?
MAR on the Momentum factor, by 21 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, AAPL or MAR?
AAPL is the more resilient of the two, so the other name carries the higher downside risk. AAPL on Risk Resilience, by 14 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is AAPL more profitable than MAR?
AAPL leads on the comparable margin measures — gross margin 48.7% vs 20.2%; operating margin 33.2% vs 15.8%; ttm roe 137.2% vs -66.7%.
Is AAPL's lead over MAR getting stronger or weaker?
AAPL lead: Stable — the AIQ differential has held near 13 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has not changed hands in that window.
What would change the AAPL vs MAR verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: MAR closes the Quality gap — currently 41 points behind, the largest single contributor to AAPL's edge; MAR's BB Upper Band Breach resolves — a bearish volatility rule currently active against it; AAPL's conflicting signal state resolves bearish — it currently carries 4 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about AAPL and MAR?
AAPL: 4 bullish / 1 bearish, conflicted. MAR: 5 bullish / 2 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AAPL is Golden Cross Active (bullish, long horizon). On MAR it is Golden Cross Active (bullish, long horizon).
Compare AAPL and MAR with others
Continue your research
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How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.