AAPL vs WU Stock Comparison

AAPL currently leads WU in this stock comparison, with AIQ scores of 62 vs 56. The clearest difference is momentum, while WU has the stronger value profile.

Market data as of Oct 31, 2026 market close· AIQ score gap 6 points
AAPL
Technology
vs
WU
Financial Services
AAPL
Apple Inc.
Leads
Price
$345
Day move
-1.23%
AIQ Score
62/100
Best edge
Momentum
Sector
Technology
WU
The Western Union Company
Price
$6.16
Day move
-0.81%
AIQ Score
56/100
Best edge
Value
Sector
Financial Services

What is the main difference between AAPL and WU?

AAPL leads the current stock comparison as Apple Inc., with the clearest separation coming from momentum and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Apple Inc. vs The Western Union Company

Data as of Oct 31, 2026· market close· Cross-sector · Technology vs Financial Services· Coverage 66/66 fields· High confidence
AIQ VerdictCompetitiveAIQ Comparison Conviction 5/10

AAPL leads

AAPL leads by 6 AIQ points, primarily on Momentum and Quality, and the lead has widened from 3 points over 30 sessions. Wall Street currently favors WU on target upside.

Competitive: 4 of 6 evidence groups support AAPL, its lead is widening, and its current signal state is conflicted.

Evidence agreement: 4 of 6Comparison trend: Strengthening
AAPL

Apple Inc.

Leads
AIQ Score
62/100
AIQ Edge Score
8/10
WU

The Western Union Company

AIQ Score
56/100
AIQ Edge Score
6/10

The Algovestiq AIQ Score currently favors AAPL over WU, 62 versus 56 as of Oct 31, 2026. AAPL's advantage is driven primarily by stronger momentum and quality, while WU holds the stronger value profile. AAPL also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors WU. 4 of 6 covered evidence groups favor AAPL today, and the comparison is rated Competitive on stability: the leader is throwing conflicting signals. AAPL lead: Strengthening — the AIQ differential moved from 3 to 6 points over 30 sessions.

Compare Apple Inc. and The Western Union Company across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Total return with distributions reinvested, from daily closes.

AAPL
+136.6%
WU
-50.3%

Total return comparison

Growth of $10,000, distributions reinvested

AAPL $23,663 · WU $4,967

Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

AAPL advantage
0
WU advantage
  • Value38 vs 73
    WU +35
  • Momentum65 vs 34
    AAPL +31
  • Quality80 vs 55
    AAPL +25
  • Risk Resilience69 vs 59
    AAPL +10

4 of 6 evidence groups favor AAPL. AAPL’s edge is concentrated in momentum and quality; WU keeps a meaningful value edge.

What changed since the last close

Latest scored session 2026-10-30, compared against the prior scored session 2026-10-29.

AAPL0 AIQ

No factor moved materially.

No signal started or stopped since the prior session; its 5 active signals are unchanged.

WU0 AIQ

No factor moved materially.

No signal started or stopped since the prior session; its 4 active signals are unchanged.

AAPL's lead was unchanged in the latest session.

Deeper signal detail for each name lives on its own signals page — AAPL and WU both carry a full feed there.

The central trade-off

AAPL (Apple Inc.): the stronger current systematic profile, led by momentum and quality.

WU (The Western Union Company): the counter-case, on value, valuation, analyst expectations — but at materially higher volatility, 31% against 13.6%.

The AIQ Score and Wall Street therefore point in different directions on this pair.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

AAPL

AAPL on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

WU

WU on combined revenue and EPS growth.

Value

WU

WU on the peer-relative Value factor, by 35 points.

Momentum

AAPL

AAPL on the Momentum factor, by 31 points.

Lower downside

AAPL

AAPL on Risk Resilience, by 10 points.

Analyst upside

WU

WU on implied upside to the consensus price target.

AIQ vs Wall Street

The model and the Street disagree here: AIQ favors AAPL, analyst targets favor WU. That disagreement is the most useful thing on this page.

MeasureAAPLWUNote
Implied upside to target-1.7%+13.6%WU has more room
Target dispersion+45.7%+28.6%Lower is tighter analyst agreement
ConsensusHoldHoldContext, not a primary driver
Analysts covering197Higher coverage generally improves confidence

The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

Dividend growth

AAPL vs WU: regular dividend growth
Dividend metricAAPLWU
5Y dividend CAGR4.99%0.87%
2020 regular DPS$0.808$0.900
2025 regular DPS$1.030$0.940
Years increased51
No cut in windowYesYes
Cohort rank#254#345

AAPL grew its split-adjusted regular dividend faster over 2020–2025 — 4.99% a year against WU's 0.87%. Neither company reduced its regular dividend in any year of the window.

Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.

Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.

AIQ Agreement Matrix

4 of 6 covered evidence groups favor AAPL. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreAAPL62 vs 56
FundamentalsAAPLon balancerevenue growth -1.6% vs 3.1%; TTM ROE 137.2% vs 42.6%; gross margin 48.7% vs 33%; operating margin 33.2% vs 16.2% — AAPL takes 3 of 4 decided legs, not all of them
ValuationWUValue 38 vs 73
TechnicalsAAPLPrice vs 50-day 3.9% vs -5.8%; vs 200-day 16.3% vs -24.8%
Risk ResilienceAAPLRisk Resilience 69 vs 59
Analyst expectationsWUTarget upside -1.7% vs 13.6%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AAPL and WU and are excluded from the count.

AIQ Decision Stability

Competitive

The two are close enough that your objective, not the score, should decide.

  • The AIQ gap is moderate at 6 points.
  • The leader's advantage has been widening. (supports the conclusion holding)
  • The lead has been steady session to session. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on AAPL.

How the comparison changed

120 daily snapshots · Jul 1 – Oct 30

AAPL lead: Strengthening — the AIQ differential moved from 3 to 6 points over 30 sessions.

Jul 1AAPL leads above the line · WU leads belowOct 30
Today
AAPL +6
62 vs 56
7 sessions ago
AAPL +5
65 vs 60
30 sessions ago
AAPL +3
60 vs 57
90 sessions ago
AAPL +6
65 vs 59

The lead changed hands 5 times in this window, most recently on Aug 24 when AAPL moved ahead of WU.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

AAPLConflicted

4 bullish / 1 bearish, conflicted

Only AAPL

  • Golden Cross Active — bullish, trend, long horizon (12.19%)
  • EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
  • 52-Week High Proximity — bullish, risk, long horizon (1.3%)
  • Uptrend Structure Active — bullish, trend, long horizon
  • MACD Bearish Crossover — bearish, momentum, short horizon
WUConflicted

1 bullish / 3 bearish, conflicted

Only WU

  • Death Cross Active — bearish, trend, long horizon (23.92%)
  • 52-Week Low Proximity — bearish, risk, long horizon (1.4%)
  • Downtrend Structure Active — bearish, trend, long horizon
  • MACD Bullish Crossover — bullish, momentum, short horizon

AAPL leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

AAPLNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -1.23%, AIQ 0 points).

WUNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.81%, AIQ 0 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1WU closes the Momentum gap — currently 31 points behind, the largest single contributor to AAPL's edge.
  2. 2WU's Death Cross Active resolves — a bearish trend rule currently active against it.
  3. 3AAPL's conflicting signal state resolves bearish — it currently carries 4 bullish and 1 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

AAPL leads on balance
MetricAAPLWU
Revenue growth (YoY)-1.6%3.1%
EPS growth (YoY)1%19%
Gross margin48.7%33%
Operating margin33.2%16.2%
Return on equity (TTM)137.2%42.6%
Debt to equity0.782.95

Performance

AAPL leads 6 of 6 windows
MetricAAPLWU
1 week (5 sessions)0%-2.6%
1 month (20 sessions)3.2%3.2%
3 months (63 sessions)3.1%-20.8%
6 months (126 sessions)27.3%-32.2%
Year to date26.5%-34.6%
1 year (252 sessions)30.8%-28.8%

Technicals

AAPL has the stronger structure
MetricAAPLWU
RSI (14)54.741
ADX (14)19.921.6
Price vs 50-day3.9%-5.8%
Price vs 200-day16.3%-24.8%
Volatility (1M, annualized)13.6%31%

Risk

AAPL is the more resilient
MetricAAPLWU
Beta0.560.4
Sharpe ratio0.98-1.12
Sortino ratio1.32-1.48
Max drawdown-13.8%-42.6%
Current drawdown-1.3%-40.8%
Annualized volatility24%37%
Value at risk (95%)-2%-3.1%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, AAPL or WU?

On the Algovestiq AIQ Score, AAPL is the stronger of the two as of Oct 31, 2026, scoring 62 against WU's 56. The edge comes from momentum and quality. WU is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is AAPL or WU the better buy right now?

AAPL carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Competitive — 4 of 6 covered evidence groups agree. A Competitive rating means the two are close enough that your objective, not the score, should decide.

Why does the AIQ Score favor AAPL over WU?

The composite weights Quality, Value, Momentum and Risk Resilience. WU leads Value by 35 points; AAPL leads Momentum by 31 points; AAPL leads Quality by 25 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, AAPL or WU?

Analyst price targets imply -1.7% upside for AAPL and +13.6% for WU, so the Street currently favors WU. That points the opposite way to the AIQ Score, which favors AAPL. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, AAPL or WU?

WU is the better-valued of the two on the peer-relative Value factor. WU on the peer-relative Value factor, by 35 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, AAPL or WU?

WU on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, AAPL or WU?

AAPL on the Momentum factor, by 31 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, AAPL or WU?

AAPL is the more resilient of the two, so the other name carries the higher downside risk. AAPL on Risk Resilience, by 10 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is AAPL more profitable than WU?

AAPL leads on the comparable margin measures — gross margin 48.7% vs 33%; operating margin 33.2% vs 16.2%; ttm roe 137.2% vs 42.6%.

Is AAPL's lead over WU getting stronger or weaker?

AAPL lead: Strengthening — the AIQ differential moved from 3 to 6 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-07-01 and 2026-10-30. The lead has changed hands 5 times in that window, most recently on 2026-08-24, when AAPL moved ahead of WU.

What would change the AAPL vs WU verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: WU closes the Momentum gap — currently 31 points behind, the largest single contributor to AAPL's edge; WU's Death Cross Active resolves — a bearish trend rule currently active against it; AAPL's conflicting signal state resolves bearish — it currently carries 4 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

What do the current signals say about AAPL and WU?

AAPL: 4 bullish / 1 bearish, conflicted. WU: 1 bullish / 3 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AAPL is Golden Cross Active (bullish, long horizon). On WU it is Death Cross Active (bearish, long horizon).

Compare AAPL and WU with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.