AON vs MSFT Stock Comparison

MSFT currently leads AON in this stock comparison, with AIQ scores of 65 vs 63. The clearest difference is risk resilience, while AON has the stronger momentum profile.

Market data as of Oct 31, 2026 market close· AIQ score gap 2 points
AON
Financial Services
vs
MSFT
Technology
AON
Aon plc
Price
$322
Day move
+0.01%
AIQ Score
63/100
Best edge
Momentum
Sector
Financial Services
MSFT
Microsoft Corporation
Leads
Price
$522
Day move
-1.55%
AIQ Score
65/100
Best edge
Risk Resilience
Sector
Technology

What is the main difference between AON and MSFT?

MSFT leads the current stock comparison as Microsoft Corporation, with the clearest separation coming from risk resilience and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Aon plc vs Microsoft Corporation

Data as of Oct 31, 2026· market close· Cross-sector · Financial Services vs Technology· Coverage 66/66 fields· High confidence
AIQ VerdictFragileAIQ Comparison Conviction 3/10

MSFT leads

MSFT leads by 2 AIQ points, primarily on Risk Resilience and Quality, but the lead has narrowed from 23 points over 30 sessions. Wall Street currently favors AON on target upside.

Fragile: 4 of 6 evidence groups support MSFT, its lead is narrowing, and its current signal state is conflicted.

Evidence agreement: 4 of 6Comparison trend: Weakening
AON

Aon plc

AIQ Score
63/100
AIQ Edge Score
8/10
MSFT

Microsoft Corporation

Leads
AIQ Score
65/100
AIQ Edge Score
9/10

The Algovestiq AIQ Score currently favors MSFT over AON, 65 versus 63 as of Oct 31, 2026. MSFT's advantage is driven primarily by stronger risk resilience and quality, while AON holds the stronger momentum profile. MSFT also shows the weaker technical structure relative to its 50-day moving average, though analyst target upside currently favors AON. 4 of 6 covered evidence groups favor MSFT today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 2 points. MSFT lead: Weakening — the AIQ differential moved from 23 to 2 points over 30 sessions.

Compare Aon plc and Microsoft Corporation across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Total return with distributions reinvested, from daily closes.

AON
+7.0%
MSFT
+68.0%

Total return comparison

Growth of $10,000, distributions reinvested

AON $10,698 · MSFT $16,800

Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

AON advantage
0
MSFT advantage
  • Momentum88 vs 60
    AON +28
  • Risk Resilience54 vs 69
    MSFT +15
  • Quality75 vs 89
    MSFT +14
  • Value34 vs 44
    MSFT +10

4 of 6 evidence groups favor MSFT. MSFT’s edge is concentrated in risk resilience and quality; AON keeps a meaningful momentum edge.

What changed since the last close

Latest scored session 2026-10-28, compared against the prior scored session 2026-10-27.

AON+4 AIQ

Largest factor move: Momentum +15

New signals

  • BB Upper Band Breach — bearish, volatility, short horizon
MSFT+1 AIQ

Largest factor move: Momentum +4

No signal started or stopped since the prior session; its 4 active signals are unchanged.

MSFT's lead narrowed by 3 AIQ points in the latest session.

Deeper signal detail for each name lives on its own signals page — AON and MSFT both carry a full feed there.

The central trade-off

MSFT (Microsoft Corporation): the stronger current systematic profile, led by risk resilience and quality.

AON (Aon plc): the counter-case, on momentum, analyst expectations — but at materially higher volatility, 31.5% against 19.5%.

The AIQ Score and Wall Street therefore point in different directions on this pair.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

MSFT

MSFT on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

MSFT

MSFT on combined revenue and EPS growth.

Value

MSFT

MSFT on the peer-relative Value factor, by 10 points.

Momentum

AON

AON on the Momentum factor, by 28 points.

Lower downside

MSFT

MSFT on Risk Resilience, by 15 points.

Analyst upside

AON

AON on implied upside to the consensus price target.

AIQ vs Wall Street

The model and the Street disagree here: AIQ favors MSFT, analyst targets favor AON. That disagreement is the most useful thing on this page.

MeasureAONMSFTNote
Implied upside to target+17.9%+10.3%AON has more room
Target dispersion+33.7%+56.5%Lower is tighter analyst agreement
ConsensusBuyBuyContext, not a primary driver
Analysts covering1023Higher coverage generally improves confidence

The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

Dividend growth

AON vs MSFT: regular dividend growth
Dividend metricAONMSFT
5Y dividend CAGR10.33%10.22%
2020 regular DPS$1.780$2.090
2025 regular DPS$2.910$3.400
Years increased55
No cut in windowYesYes
Cohort rank#91#93

AON grew its split-adjusted regular dividend faster over 2020–2025 — 10.33% a year against MSFT's 10.22%. Neither company reduced its regular dividend in any year of the window.

Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.

Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.

AIQ Agreement Matrix

4 of 6 covered evidence groups favor MSFT. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreEven63 vs 65
FundamentalsMSFTon balancerevenue growth -15.7% vs 8.6%; EPS growth -54.2% vs 12.4%; TTM ROE 42.6% vs 33.2%; gross margin 83.1% vs 67.9%; operating margin 27.2% vs 46.8% — MSFT takes 3 of 5 decided legs, not all of them
ValuationMSFTValue 34 vs 44
TechnicalsMSFTPrice vs 50-day 6.1% vs 2.1%; vs 200-day -3.2% vs 21.4%
Risk ResilienceMSFTRisk Resilience 54 vs 69
Analyst expectationsAONTarget upside 17.9% vs 10.3%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of AON and MSFT and are excluded from the count.

AIQ Decision Stability

Fragile

The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.

  • The AIQ gap is narrow at 2 points. (argues the conclusion is provisional)
  • The leader's advantage has been narrowing. (argues the conclusion is provisional)
  • The lead has swung materially session to session. (argues the conclusion is provisional)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on MSFT.

How the comparison changed

120 daily snapshots · Jun 29 – Oct 28

MSFT lead: Weakening — the AIQ differential moved from 23 to 2 points over 30 sessions.

Jun 29AON leads above the line · MSFT leads belowOct 28
Today
MSFT +2
63 vs 65
7 sessions ago
MSFT +4
60 vs 64
30 sessions ago
MSFT +23
48 vs 71
90 sessions ago
MSFT +5
56 vs 61

The lead changed hands once in this window, most recently on Jul 13 when MSFT moved ahead of AON.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

AONConflicted

2 bullish / 3 bearish, conflicted

Only AON

  • Death Cross Active — bearish, trend, long horizon (7.50%)
  • BB Upper Band Breach — bearish, volatility, short horizon
  • Keltner Channel Breakout — bullish, volatility, short horizon
  • RSI Overbought — bearish, momentum, short horizon
  • MACD Bullish Crossover — bullish, momentum, short horizon
MSFTConflicted

3 bullish / 1 bearish, conflicted

Only MSFT

  • Golden Cross Active — bullish, trend, long horizon (16.89%)
  • EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
  • Uptrend Structure Active — bullish, trend, long horizon
  • MACD Bearish Crossover — bearish, momentum, short horizon

MSFT leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

AONNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.01%, AIQ +4 points).

MSFTDivergence

Price is down while the AIQ Score moved up 1 points over the same session — price and model disagree (price -1.55%, AIQ +1 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1AON closes the Risk Resilience gap — currently 15 points behind, the largest single contributor to MSFT's edge.
  2. 2AON's Death Cross Active resolves — a bearish trend rule currently active against it.
  3. 3MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
  4. 4The narrowing continues — the lead has already given back 21 points over 30 sessions, and a further 2-point move would eliminate MSFT's advantage entirely.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

MSFT leads on balance
MetricAONMSFT
Revenue growth (YoY)-15.7%8.6%
EPS growth (YoY)-54.2%12.4%
Gross margin83.1%67.9%
Operating margin27.2%46.8%
Return on equity (TTM)42.6%33.2%
Debt to equity1.640.29

Performance

MSFT leads 4 of 6 windows
MetricAONMSFT
1 week (5 sessions)7.3%-0.4%
1 month (20 sessions)14.1%3.5%
3 months (63 sessions)-13.9%17.7%
6 months (126 sessions)-2.1%25.1%
Year to date-10.5%9.8%
1 year (252 sessions)-6.5%1.4%

Technicals

MSFT has the stronger structure
MetricAONMSFT
RSI (14)79.255.3
ADX (14)3424.7
Price vs 50-day6.1%2.1%
Price vs 200-day-3.2%21.4%
Volatility (1M, annualized)31.5%19.5%

Risk

MSFT is the more resilient
MetricAONMSFT
Beta-0.291.02
Sharpe ratio-0.15-0.02
Sortino ratio-0.2-0.03
Max drawdown-29.3%-34.9%
Current drawdown-17.2%-2.3%
Annualized volatility28.7%32.9%
Value at risk (95%)-2.5%-2.8%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, AON or MSFT?

On the Algovestiq AIQ Score, MSFT is the stronger of the two as of Oct 31, 2026, scoring 65 against AON's 63. The edge comes from risk resilience and quality. AON is not without a case — it holds the better momentum profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is AON or MSFT the better buy right now?

MSFT carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Fragile — 4 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the AIQ gap is narrow at 2 points. Treat the lead as provisional.

Why does the AIQ Score favor MSFT over AON?

The composite weights Quality, Value, Momentum and Risk Resilience. AON leads Momentum by 28 points; MSFT leads Risk Resilience by 15 points; MSFT leads Quality by 14 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, AON or MSFT?

Analyst price targets imply +17.9% upside for AON and +10.3% for MSFT, so the Street currently favors AON. That points the opposite way to the AIQ Score, which favors MSFT. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, AON or MSFT?

MSFT is the better-valued of the two on the peer-relative Value factor. MSFT on the peer-relative Value factor, by 10 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, AON or MSFT?

MSFT on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, AON or MSFT?

AON on the Momentum factor, by 28 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, AON or MSFT?

MSFT is the more resilient of the two, so the other name carries the higher downside risk. MSFT on Risk Resilience, by 15 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is AON more profitable than MSFT?

The profitability evidence is mixed: gross margin 83.1% vs 67.9%; operating margin 27.2% vs 46.8%; ttm roe 42.6% vs 33.2%. AON leads on two measures and MSFT on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.

Is MSFT's lead over AON getting stronger or weaker?

MSFT lead: Weakening — the AIQ differential moved from 23 to 2 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-29 and 2026-10-28. The lead has changed hands once in that window, most recently on 2026-07-13, when MSFT moved ahead of AON.

What would change the AON vs MSFT verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: AON closes the Risk Resilience gap — currently 15 points behind, the largest single contributor to MSFT's edge; AON's Death Cross Active resolves — a bearish trend rule currently active against it; MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; the narrowing continues — the lead has already given back 21 points over 30 sessions, and a further 2-point move would eliminate MSFT's advantage entirely.

What do the current signals say about AON and MSFT?

AON: 2 bullish / 3 bearish, conflicted. MSFT: 3 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on AON is Death Cross Active (bearish, long horizon). On MSFT it is Golden Cross Active (bullish, long horizon).

Compare AON and MSFT with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.