ASB vs MSFT Stock Comparison
MSFT currently leads ASB in this stock comparison, with AIQ scores of 67 vs 57. The clearest difference is quality, while ASB has the stronger value profile.
What is the main difference between ASB and MSFT?
MSFT leads the current stock comparison as Microsoft Corporation, with the clearest separation coming from quality and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Associated Banc-Corp vs Microsoft Corporation
MSFT leads
MSFT leads by 10 AIQ points, primarily on Quality and Momentum, but the lead has narrowed from 15 points over 30 sessions. Wall Street currently favors ASB on target upside.
Fragile: 3 of 6 evidence groups support MSFT, its lead is narrowing, and its current signal state is conflicted.
Associated Banc-Corp
Microsoft Corporation
The Algovestiq AIQ Score currently favors MSFT over ASB, 67 versus 57 as of Oct 21, 2026. MSFT's advantage is driven primarily by stronger quality and momentum, while ASB holds the stronger value profile. MSFT also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors ASB. 3 of 6 covered evidence groups favor MSFT today, and the comparison is rated Fragile on stability: only 3 of 6 covered evidence groups agree. MSFT lead: Weakening — the AIQ differential moved from 15 to 10 points over 30 sessions.
Compare Associated Banc-Corp and Microsoft Corporation across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare ASB and MSFT against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Quality52 vs 89MSFT +37
- Momentum54 vs 70MSFT +16
- Value58 vs 44ASB +14
- Risk Resilience70 vs 67Even
3 of 6 evidence groups favor MSFT. MSFT’s edge is concentrated in quality and momentum; ASB keeps a meaningful value edge.
What changed since the last close
Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.
Largest factor move: Momentum +6
No signal started or stopped since the prior session; its 2 active signals are unchanged.
Largest factor move: Momentum -4
No signal started or stopped since the prior session; its 4 active signals are unchanged.
MSFT's lead narrowed by 2 AIQ points in the latest session.
Deeper signal detail for each name lives on its own signals page — ASB and MSFT both carry a full feed there.
The central trade-off
MSFT (Microsoft Corporation): the stronger current systematic profile, led by quality and momentum.
ASB (Associated Banc-Corp): the counter-case, on value, valuation, analyst expectations.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
MSFTMSFT on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
MSFTMSFT on combined revenue and EPS growth.
Value
ASBASB on the peer-relative Value factor, by 14 points.
Momentum
MSFTMSFT on the Momentum factor, by 16 points.
Lower downside
ASBASB carries the lower 1-month annualized volatility.
Analyst upside
ASBASB on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors MSFT, analyst targets favor ASB. That disagreement is the most useful thing on this page.
| Measure | ASB | MSFT | Note |
|---|---|---|---|
| Implied upside to target | +13.1% | +6% | ASB has more room |
| Target dispersion | +15.2% | +57.5% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 6 | 24 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
Dividend growth
| Dividend metric | ASB | MSFT |
|---|---|---|
| 5Y dividend CAGR | 5.25% | 10.22% |
| 2020 regular DPS | $0.720 | $2.090 |
| 2025 regular DPS | $0.930 | $3.400 |
| Years increased | 5 | 5 |
| No cut in window | Yes | Yes |
| Cohort rank | #239 | #93 |
MSFT grew its split-adjusted regular dividend faster over 2020–2025 — 10.22% a year against ASB's 5.25%. Neither company reduced its regular dividend in any year of the window.
Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.
Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor MSFT. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | MSFT | 57 vs 67 |
| Fundamentals | MSFTon balance | revenue growth 16.5% vs 8.6%; EPS growth -9.9% vs 12.4%; TTM ROE 9.9% vs 33.2%; gross margin 60.5% vs 67.9%; operating margin 24.5% vs 46.8% — MSFT takes 4 of 5 decided legs, not all of them |
| Valuation | ASB | Value 58 vs 44 |
| Technicals | MSFT | Price vs 50-day -2.6% vs 5.2%; vs 200-day 2% vs 22% |
| Risk Resilience | Even | Risk Resilience 70 vs 67 |
| Analyst expectations | ASB | Target upside 13.1% vs 6% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of ASB and MSFT and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 10 points.
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The leader's advantage has been narrowing. (argues the conclusion is provisional)
- The lead has been steady session to session. (supports the conclusion holding)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on MSFT.
How the comparison changed
120 daily snapshots · Jun 21 – Oct 20MSFT lead: Weakening — the AIQ differential moved from 15 to 10 points over 30 sessions.
- Today
- MSFT +10
- 57 vs 67
- 7 sessions ago
- MSFT +16
- 54 vs 70
- 30 sessions ago
- MSFT +15
- 52 vs 67
- 90 sessions ago
- MSFT +8
- 62 vs 70
The lead changed hands once in this window, most recently on Jul 8 when MSFT moved ahead of ASB.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
2 bullish / 0 bearish
Only ASB
- MACD Bullish Crossover — bullish, momentum, short horizon
3 bullish / 1 bearish, conflicted
Only MSFT
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- Uptrend Structure Active — bullish, trend, long horizon
- MACD Bearish Crossover — bearish, momentum, short horizon
Both carry 1 more signal that do not separate them: Golden Cross Active.
MSFT leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Price and the AIQ Score both moved up over the latest session (price +0.31%, AIQ +1 points).
Price is up while the AIQ Score moved down 1 points over the same session — price and model disagree (price +0.2%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1ASB closes the Quality gap — currently 37 points behind, the largest single contributor to MSFT's edge.
- 2ASB generates a confirmed bullish trend signal it does not currently carry, such as EMA Ribbon Expansion Bullish or Uptrend Structure Active.
- 3MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
- 4The narrowing continues — the lead has already given back 5 points over 30 sessions, and a further 10-point move would eliminate MSFT's advantage entirely.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
MSFT leads on balance| Metric | ASB | MSFT |
|---|---|---|
| Revenue growth (YoY) | 16.5% | 8.6% |
| EPS growth (YoY) | -9.9% | 12.4% |
| Gross margin | 60.5% | 67.9% |
| Operating margin | 24.5% | 46.8% |
| Return on equity (TTM) | 9.9% | 33.2% |
| Debt to equity | 1.01 | 0.29 |
Performance
Split across windows| Metric | ASB | MSFT |
|---|---|---|
| 1 week (5 sessions) | 1.9% | -2.1% |
| 1 month (20 sessions) | 0.2% | 6.8% |
| 3 months (63 sessions) | -5.2% | 36.3% |
| 6 months (126 sessions) | 4.3% | 25.4% |
| Year to date | 12.9% | 10% |
| 1 year (252 sessions) | 20.7% | 4% |
Technicals
MSFT has the stronger structure| Metric | ASB | MSFT |
|---|---|---|
| RSI (14) | 56.3 | 62.3 |
| ADX (14) | 26.9 | 34.6 |
| Price vs 50-day | -2.6% | 5.2% |
| Price vs 200-day | 2% | 22% |
| Volatility (1M, annualized) | 17.1% | 21.7% |
Risk
Split| Metric | ASB | MSFT |
|---|---|---|
| Beta | 0.71 | 1.02 |
| Sharpe ratio | 0.71 | 0.15 |
| Sortino ratio | 1.06 | 0.24 |
| Max drawdown | -17.1% | -34.9% |
| Current drawdown | -10% | -2.1% |
| Annualized volatility | 23.6% | 33% |
| Value at risk (95%) | -2.2% | -2.8% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, ASB or MSFT?
On the Algovestiq AIQ Score, MSFT is the stronger of the two as of Oct 21, 2026, scoring 67 against ASB's 57. The edge comes from quality and momentum. ASB is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is ASB or MSFT the better buy right now?
MSFT carries the stronger systematic profile as of Oct 21, 2026, and the comparison is rated Fragile — 3 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 3 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor MSFT over ASB?
The composite weights Quality, Value, Momentum and Risk Resilience. MSFT leads Quality by 37 points; MSFT leads Momentum by 16 points; ASB leads Value by 14 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, ASB or MSFT?
Analyst price targets imply +13.1% upside for ASB and +6% for MSFT, so the Street currently favors ASB. That points the opposite way to the AIQ Score, which favors MSFT. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, ASB or MSFT?
ASB is the better-valued of the two on the peer-relative Value factor. ASB on the peer-relative Value factor, by 14 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, ASB or MSFT?
MSFT on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, ASB or MSFT?
MSFT on the Momentum factor, by 16 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, ASB or MSFT?
ASB is the more resilient of the two, so the other name carries the higher downside risk. ASB carries the lower 1-month annualized volatility. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is ASB more profitable than MSFT?
MSFT leads on the comparable margin measures — gross margin 60.5% vs 67.9%; operating margin 24.5% vs 46.8%; ttm roe 9.9% vs 33.2%.
Is MSFT's lead over ASB getting stronger or weaker?
MSFT lead: Weakening — the AIQ differential moved from 15 to 10 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has changed hands once in that window, most recently on 2026-07-08, when MSFT moved ahead of ASB.
What would change the ASB vs MSFT verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: ASB closes the Quality gap — currently 37 points behind, the largest single contributor to MSFT's edge; ASB generates a confirmed bullish trend signal it does not currently carry, such as EMA Ribbon Expansion Bullish or Uptrend Structure Active; MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; the narrowing continues — the lead has already given back 5 points over 30 sessions, and a further 10-point move would eliminate MSFT's advantage entirely.
What do the current signals say about ASB and MSFT?
ASB: 2 bullish / 0 bearish. MSFT: 3 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on ASB is Golden Cross Active (bullish, long horizon). On MSFT it is Golden Cross Active (bullish, long horizon).
Compare ASB and MSFT with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.