DIS vs ROKU Stock Comparison

DIS currently leads ROKU in this stock comparison, with AIQ scores of 59 vs 56. The clearest difference is value, while ROKU has the stronger quality profile.

Market data as of Oct 21, 2026 market close· AIQ score gap 3 points
DIS
Communication Services
vs
ROKU
Communication Services
DIS
The Walt Disney Company
Leads
Price
$112
Day move
+0.14%
AIQ Score
59/100
Best edge
Value
Sector
Communication Services
ROKU
Roku, Inc.
Price
$158
Day move
+0.13%
AIQ Score
56/100
Best edge
Quality
Sector
Communication Services

What is the main difference between DIS and ROKU?

DIS leads the current stock comparison as The Walt Disney Company, with the clearest separation coming from value and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

The Walt Disney Company vs Roku, Inc.

Data as of Oct 21, 2026· market close· Communication Services· Coverage 66/66 fields· High confidence
AIQ VerdictFragileAIQ Comparison Conviction 3/10

DIS leads

DIS leads by 3 AIQ points, primarily on Value, but the lead has narrowed from 9 points over 30 sessions.

Fragile: 2 of 6 evidence groups support DIS, its lead is narrowing, and its current signal state is conflicted.

Evidence agreement: 2 of 6Comparison trend: Weakening
DIS

The Walt Disney Company

Leads
AIQ Score
59/100
AIQ Edge Score
7/10
ROKU

Roku, Inc.

AIQ Score
56/100
AIQ Edge Score
6/10

The Algovestiq AIQ Score currently favors DIS over ROKU, 59 versus 56 as of Oct 21, 2026. DIS's advantage is driven primarily by stronger value, while ROKU holds the stronger quality profile. DIS also shows the stronger technical structure relative to its 50-day moving average. 2 of 6 covered evidence groups favor DIS today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 3 points. DIS lead: Weakening — the AIQ differential moved from 9 to 3 points over 30 sessions.

Compare The Walt Disney Company and Roku, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Total return with distributions reinvested, from daily closes.

DIS
-32.0%
ROKU
-51.0%

Total return comparison

Growth of $10,000, distributions reinvested

DIS $6,799 · ROKU $4,895

Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

DIS advantage
0
ROKU advantage
  • Value51 vs 24
    DIS +27
  • Quality49 vs 61
    ROKU +12
  • Risk Resilience58 vs 69
    ROKU +11
  • Momentum80 vs 80
    Even

2 of 6 evidence groups favor DIS. DIS’s edge is concentrated in value; ROKU keeps a meaningful quality edge.

What changed since the last close

Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.

DIS+1 AIQ

Largest factor move: Momentum +4

New signals

  • Keltner Channel Breakout — bullish, volatility, short horizon
  • RSI Overbought — bearish, momentum, short horizon
ROKU+1 AIQ

Largest factor move: Momentum +4

New signals

  • Keltner Channel Breakout — bullish, volatility, short horizon
  • RSI Overbought — bearish, momentum, short horizon

DIS's lead was unchanged in the latest session.

Deeper signal detail for each name lives on its own signals page — DIS and ROKU both carry a full feed there.

The central trade-off

DIS (The Walt Disney Company): the stronger current systematic profile, led by value.

ROKU (Roku, Inc.): the counter-case, on quality, risk resilience, fundamentals.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

DIS

DIS on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

ROKU

ROKU on combined revenue and EPS growth.

Value

DIS

DIS on the peer-relative Value factor, by 27 points.

Momentum

Even

The two are level on Momentum.

Lower downside

ROKU

ROKU on Risk Resilience, by 11 points.

Analyst upside

DIS

DIS on implied upside to the consensus price target.

AIQ vs Wall Street

Where the systematic read and the analyst consensus line up — and where they do not.

MeasureDISROKUNote
Implied upside to target+12.7%-0.6%DIS has more room
Target dispersion+42.9%+28.7%Lower is tighter analyst agreement
ConsensusBuyHoldContext, not a primary driver
Analysts covering916Higher coverage generally improves confidence

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

2 of 6 covered evidence groups favor DIS. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreEven59 vs 56
FundamentalsROKUon balanceEPS growth 19.7% vs 91.4%; TTM ROE 7.9% vs 13.2%; gross margin 37.6% vs 45.5%; operating margin 16% vs 5.2% — ROKU takes 3 of 4 decided legs, not all of them
ValuationDISValue 51 vs 24
TechnicalsROKUPrice vs 50-day 5.1% vs 1.9%; vs 200-day 6.9% vs 25.2%
Risk ResilienceROKURisk Resilience 58 vs 69
Analyst expectationsDISTarget upside 12.7% vs -0.6%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of DIS and ROKU and are excluded from the count.

AIQ Decision Stability

Fragile

The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.

  • The AIQ gap is narrow at 3 points. (argues the conclusion is provisional)
  • Only 2 of 6 covered evidence groups agree. (argues the conclusion is provisional)
  • The leader's advantage has been narrowing. (argues the conclusion is provisional)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on DIS.

How the comparison changed

120 daily snapshots · Jun 21 – Oct 20

DIS lead: Weakening — the AIQ differential moved from 9 to 3 points over 30 sessions.

Jun 21DIS leads above the line · ROKU leads belowOct 20
Today
DIS +3
59 vs 56
7 sessions ago
DIS +4
58 vs 54
30 sessions ago
DIS +9
55 vs 46
90 sessions ago
ROKU +1
55 vs 56

The lead changed hands 5 times in this window, most recently on Sep 21 when DIS moved ahead of ROKU.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

DISConflicted

5 bullish / 1 bearish, conflicted

No signal that the other name lacks.

ROKUConflicted

6 bullish / 2 bearish / 2 neutral, conflicted

Only ROKU

  • Bollinger Band Squeeze — neutral, volatility, short horizon
  • ATR Contraction - Coiling — neutral, volatility, short horizon (1.24%)
  • BB Upper Band Breach — bearish, volatility, short horizon
  • 52-Week High Proximity — bullish, risk, long horizon (1.5%)

Both carry 6 more signals that do not separate them: Golden Cross Active, Keltner Channel Breakout, RSI Overbought, EMA Ribbon Expansion Bullish, Uptrend Structure Active, MACD Bullish Crossover.

DIS leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

DISConfirmed strength

Price and the AIQ Score both moved up over the latest session (price +0.14%, AIQ +1 points).

ROKUConfirmed strength

Price and the AIQ Score both moved up over the latest session (price +0.13%, AIQ +1 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1ROKU closes the Value gap — currently 27 points behind, the largest single contributor to DIS's edge.
  2. 2ROKU's BB Upper Band Breach resolves — a bearish volatility rule currently active against it.
  3. 3DIS's conflicting signal state resolves bearish — it currently carries 5 bullish and 1 bearish rules at once.
  4. 4The narrowing continues — the lead has already given back 6 points over 30 sessions, and a further 3-point move would eliminate DIS's advantage entirely.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

ROKU leads on balance
MetricDISROKU
Revenue growth (YoY)0.3%8.5%
EPS growth (YoY)19.7%91.4%
Gross margin37.6%45.5%
Operating margin16%5.2%
Return on equity (TTM)7.9%13.2%
Debt to equity0.420.17

Performance

ROKU leads 4 of 6 windows
MetricDISROKU
1 week (5 sessions)2.8%3.2%
1 month (20 sessions)7.6%2.2%
3 months (63 sessions)13.7%10.1%
6 months (126 sessions)7.1%38.1%
Year to date-1.8%45.2%
1 year (252 sessions)0.9%65.3%

Technicals

ROKU has the stronger structure
MetricDISROKU
RSI (14)7170.7
ADX (14)22.917.8
Price vs 50-day5.1%1.9%
Price vs 200-day6.9%25.2%
Volatility (1M, annualized)19.9%10.1%

Risk

ROKU is the more resilient
MetricDISROKU
Beta0.631.41
Sharpe ratio0.021.37
Sortino ratio0.032.34
Max drawdown-20.8%-27.7%
Current drawdown-4.3%-1.4%
Annualized volatility27%40.9%
Value at risk (95%)-2.4%-3.3%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, DIS or ROKU?

On the Algovestiq AIQ Score, DIS is the stronger of the two as of Oct 21, 2026, scoring 59 against ROKU's 56. The edge comes from value. ROKU is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is DIS or ROKU the better buy right now?

DIS carries the stronger systematic profile as of Oct 21, 2026, and the comparison is rated Fragile — 2 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the AIQ gap is narrow at 3 points. Treat the lead as provisional.

Why does the AIQ Score favor DIS over ROKU?

The composite weights Quality, Value, Momentum and Risk Resilience. DIS leads Value by 27 points; ROKU leads Quality by 12 points; ROKU leads Risk Resilience by 11 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, DIS or ROKU?

Analyst price targets imply +12.7% upside for DIS and -0.6% for ROKU, so the Street currently favors DIS. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, DIS or ROKU?

DIS is the better-valued of the two on the peer-relative Value factor. DIS on the peer-relative Value factor, by 27 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, DIS or ROKU?

ROKU on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, DIS or ROKU?

The two are level on Momentum. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, DIS or ROKU?

ROKU is the more resilient of the two, so the other name carries the higher downside risk. ROKU on Risk Resilience, by 11 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is DIS more profitable than ROKU?

The profitability evidence is mixed: gross margin 37.6% vs 45.5%; operating margin 16% vs 5.2%; ttm roe 7.9% vs 13.2%. DIS leads on one measure and ROKU on two measures, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.

Is DIS's lead over ROKU getting stronger or weaker?

DIS lead: Weakening — the AIQ differential moved from 9 to 3 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has changed hands 5 times in that window, most recently on 2026-09-21, when DIS moved ahead of ROKU.

What would change the DIS vs ROKU verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: ROKU closes the Value gap — currently 27 points behind, the largest single contributor to DIS's edge; ROKU's BB Upper Band Breach resolves — a bearish volatility rule currently active against it; DIS's conflicting signal state resolves bearish — it currently carries 5 bullish and 1 bearish rules at once; the narrowing continues — the lead has already given back 6 points over 30 sessions, and a further 3-point move would eliminate DIS's advantage entirely.

What do the current signals say about DIS and ROKU?

DIS: 5 bullish / 1 bearish, conflicted. ROKU: 6 bullish / 2 bearish / 2 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on DIS is Golden Cross Active (bullish, long horizon). On ROKU it is Golden Cross Active (bullish, long horizon).

Compare DIS and ROKU with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.