GOOGL vs VUG Stock Comparison

Alphabet Inc. vs Vanguard Morningstar Growth ETF

Data as of Sep 2, 2026· market close· GOOGL (stock) vs VUG (ETF)· Coverage 54/66 fields· 30/42 directly comparable· Moderate confidence
AIQ VerdictCompetitiveAIQ Comparison Conviction 6/10

GOOGL and VUG are effectively level

GOOGL and VUG are effectively level on the AIQ Score; the factor table below shows where each one holds its advantage.

Evidence agreement: 5 of 4Comparison trend: Weakening
GOOGL

Alphabet Inc.

AIQ Score
58/100
AIQ Edge Score
7/10
VUG

Vanguard Morningstar Growth ETF

AIQ Score
58/100
AIQ Edge Score
7/10

The Algovestiq AIQ Score does not currently separate GOOGL and VUG as of Sep 2, 2026. Both names are scored on the same 0–100 scale across Quality, Value, Momentum and Risk Resilience, and the factor table below shows where each one holds its advantage.

Compare Alphabet Inc. and Vanguard Morningstar Growth ETF across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

GOOGL advantage
0
VUG advantage
  • Quality30%95 vs 76
    GOOGL +19
  • Momentum25%42 vs 59
    VUG +17
  • Value30%28 vs 30
    Even
  • Risk Resilience15%73 vs 75
    Even

Neither name separates cleanly on the covered dimensions.

What changed since the last close

Latest scored session 2026-09-01, compared against the prior scored session 2026-08-31.

GOOGL0 AIQ

No factor moved materially.

No new signals fired.

VUG0 AIQ

Largest factor move: Value +1

No new signals fired.

Deeper signal detail for each name lives on its own signals page — GOOGL and VUG both carry a full feed there.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

Even

Neither separates on the overall score.

Growth

Even

Growth figures are not covered for both names.

Value

Even

The two are level on Value.

Momentum

VUG

VUG on the Momentum factor, by 17 points.

Lower downside

VUG

VUG carries the lower 1-month annualized volatility.

Analyst upside

Even

Analyst targets are level or not covered for both names.

AIQ vs Wall Street

Where the systematic read and the analyst consensus line up — and where they do not.

MeasureGOOGLVUGNote
Implied upside to target+24.8%Level
Target dispersion+29.6%Lower is tighter analyst agreement
ConsensusBuyContext, not a primary driver
Analysts covering21Higher coverage generally improves confidence

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

How each independent group of evidence reads the pair.

Evidence groupFavorsReading
AIQ ScoreEven58 vs 58
FundamentalsNot coveredNot covered
ValuationEvenValue 28 vs 30
TechnicalsVUGPrice vs 50-day -3.1% vs 1.4%; vs 200-day 1.4% vs 7.3%
Risk ResilienceEvenRisk Resilience 73 vs 75
Analyst expectationsNot coveredNot covered

AIQ Decision Stability

Competitive

The two are close enough that your objective, not the score, should decide.

  • The AIQ gap is narrow at 0 points. (argues the conclusion is provisional)
  • 5 of 4 covered evidence groups point the same way. (supports the conclusion holding)
  • The leader's advantage has been narrowing. (argues the conclusion is provisional)
  • The lead has been steady session to session. (supports the conclusion holding)

How the comparison changed

120 daily snapshots · Apr 20 Sep 1

GOOGL lead: Weakening — the AIQ differential moved from 4 to 0 points over 30 sessions.

Apr 20GOOGL leads above the line · VUG leads belowSep 1
Today
Level
58 vs 58
7 sessions ago
VUG +2
55 vs 57
30 sessions ago
GOOGL +4
64 vs 60
90 sessions ago
GOOGL +2
52 vs 50

The lead changed hands 15 times in this window, most recently on Aug 27 when VUG moved ahead of GOOGL.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

GOOGLConflicted

1 bullish / 1 bearish, conflicted

  • Golden Cross Active bullish, trend, long horizon (4.30%)
  • MACD Bearish Crossover bearish, momentum, short horizon
VUGConflicted

4 bullish / 1 bearish / 2 neutral, conflicted

  • Golden Cross Active bullish, trend, long horizon (5.16%)
  • Bollinger Band Squeeze neutral, volatility, short horizon
  • EMA Ribbon Expansion Bullish bullish, trend, medium horizon

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

GOOGLNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +1%, AIQ 0 points).

VUGNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.38%, AIQ 0 points).

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

Split
MetricGOOGLVUG
Revenue growth (YoY)9%
EPS growth (YoY)78.5%
Gross margin60.9%
Operating margin33.1%
Return on equity50.8%
Debt to equity0.18

Technicals

VUG has the stronger structure
MetricGOOGLVUG
RSI (14)44.247.6
ADX (14)7.715.5
Price vs 50-day-3.1%1.4%
Price vs 200-day1.4%7.3%
Volatility (1M, annualized)24.6%13.7%

Risk

Split
MetricGOOGLVUG
Beta1.371.33
Sharpe ratio1.490.61
Sortino ratio2.620.94
Max drawdown-21.1%-16.7%
Current drawdown-15.7%-2.3%
Annualized volatility32.7%17.9%
Value at risk (95%)-2.5%-1.8%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which has more analyst upside, GOOGL or VUG?

Analyst price targets imply +24.8% upside for GOOGL and not covered for VUG. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, GOOGL or VUG?

Neither name separates on the peer-relative Value factor. The two are level on Value. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, GOOGL or VUG?

Growth figures are not covered for both names. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, GOOGL or VUG?

VUG on the Momentum factor, by 17 points. Momentum carries 25% of the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, GOOGL or VUG?

VUG is the more resilient of the two, so the other name carries the higher downside risk. VUG carries the lower 1-month annualized volatility. The Risk Resilience factor weights 15% of the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is GOOGL more profitable than VUG?

Margin data is not comparable for both names in the current snapshot.

What do the current signals say about GOOGL and VUG?

GOOGL: 1 bullish / 1 bearish, conflicted. VUG: 4 bullish / 1 bearish / 2 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on GOOGL is Golden Cross Active (bullish, long horizon). On VUG it is Golden Cross Active (bullish, long horizon).

Compare GOOGL and VUG with others

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality (30%), Value (30%), Momentum (25%) and Risk (15%). Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.