HLT vs MSFT Stock Comparison
MSFT currently leads HLT in this stock comparison, with AIQ scores of 67 vs 52. The clearest difference is quality, while HLT has the stronger momentum profile.
What is the main difference between HLT and MSFT?
MSFT leads the current stock comparison as Microsoft Corporation, with the clearest separation coming from quality and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Hilton Worldwide Holdings Inc. vs Microsoft Corporation
MSFT leads
MSFT leads by 15 AIQ points, primarily on Quality and Value.
Stable: 5 of 6 evidence groups support MSFT, and its current signal state is conflicted.
Hilton Worldwide Holdings Inc.
Microsoft Corporation
The Algovestiq AIQ Score currently favors MSFT over HLT, 67 versus 52 as of Oct 22, 2026. MSFT's advantage is driven primarily by stronger quality and value, while HLT holds the stronger momentum profile. MSFT also shows the weaker technical structure relative to its 50-day moving average. 5 of 6 covered evidence groups favor MSFT today, and the comparison is rated Stable on stability: the leader is throwing conflicting signals. MSFT lead: Stable — the AIQ differential has held near 15 points over 30 sessions.
Compare Hilton Worldwide Holdings Inc. and Microsoft Corporation across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare HLT and MSFT against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Quality50 vs 89MSFT +39
- Momentum91 vs 70HLT +21
- Value24 vs 44MSFT +20
- Risk Resilience50 vs 67MSFT +17
5 of 6 evidence groups favor MSFT. MSFT’s edge is concentrated in quality and value; HLT keeps a meaningful momentum edge.
What changed since the last close
Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.
Largest factor move: Momentum +3, not enough on its own to move the overall score.
New signals
- 52-Week High Proximity — bullish, risk, long horizon (0.0%)
Largest factor move: Momentum -4
No signal started or stopped since the prior session; its 4 active signals are unchanged.
MSFT's lead narrowed by 1 AIQ point in the latest session.
Deeper signal detail for each name lives on its own signals page — HLT and MSFT both carry a full feed there.
The central trade-off
MSFT (Microsoft Corporation): the stronger current systematic profile, led by quality and value.
HLT (Hilton Worldwide Holdings Inc.): the counter-case, on momentum.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
MSFTMSFT on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
HLTHLT on combined revenue and EPS growth.
Value
MSFTMSFT on the peer-relative Value factor, by 20 points.
Momentum
HLTHLT on the Momentum factor, by 21 points.
Lower downside
MSFTMSFT on Risk Resilience, by 17 points.
Analyst upside
MSFTMSFT on implied upside to the consensus price target.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | HLT | MSFT | Note |
|---|---|---|---|
| Implied upside to target | -3% | +6% | MSFT has more room |
| Target dispersion | +20.5% | +57.5% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 8 | 24 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
Dividend growth
| Dividend metric | HLT | MSFT |
|---|---|---|
| 5Y dividend CAGR | 31.95% | 10.22% |
| 2020 regular DPS | $0.150 | $2.090 |
| 2025 regular DPS | $0.600 | $3.400 |
| Years increased | — | 5 |
| No cut in window | — | Yes |
| Cohort rank | not ranked | #93 |
HLT grew its split-adjusted regular dividend faster over 2020–2025 — 31.95% a year against MSFT's 10.22%.
Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.
Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.
AIQ Agreement Matrix
5 of 6 covered evidence groups favor MSFT. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | MSFT | 52 vs 67 |
| Fundamentals | MSFTon balance | revenue growth 13.8% vs 8.6%; EPS growth 26.2% vs 12.4%; TTM ROE -28.1% vs 33.2%; gross margin 44.1% vs 67.9%; operating margin 23.3% vs 46.8% — MSFT takes 3 of 5 decided legs, not all of them |
| Valuation | MSFT | Value 24 vs 44 |
| Technicals | Even | Price vs 50-day 13% vs 5.2%; vs 200-day 12.8% vs 22% |
| Risk Resilience | MSFT | Risk Resilience 50 vs 67 |
| Analyst expectations | MSFT | Target upside -3% vs 6% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of HLT and MSFT and are excluded from the count.
AIQ Decision Stability
The conclusion rests on a wide gap and broad agreement. It is unlikely to turn on a single session.
- The AIQ gap is wide at 15 points. (supports the conclusion holding)
- 5 of 6 covered evidence groups point the same way. (supports the conclusion holding)
- The lead has been steady session to session. (supports the conclusion holding)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on MSFT.
How the comparison changed
120 daily snapshots · Jun 21 – Oct 20MSFT lead: Stable — the AIQ differential has held near 15 points over 30 sessions.
- Today
- MSFT +15
- 52 vs 67
- 7 sessions ago
- MSFT +19
- 51 vs 70
- 30 sessions ago
- MSFT +15
- 52 vs 67
- 90 sessions ago
- MSFT +27
- 43 vs 70
The lead has not changed hands in this window.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
6 bullish / 2 bearish, conflicted
Only HLT
- BB Upper Band Breach — bearish, volatility, short horizon
- Keltner Channel Breakout — bullish, volatility, short horizon
- RSI Overbought — bearish, momentum, short horizon
- 52-Week High Proximity — bullish, risk, long horizon (0.0%)
- MACD Bullish Crossover — bullish, momentum, short horizon
3 bullish / 1 bearish, conflicted
Only MSFT
- MACD Bearish Crossover — bearish, momentum, short horizon
Both carry 3 more signals that do not separate them: Golden Cross Active, EMA Ribbon Expansion Bullish, Uptrend Structure Active.
MSFT leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.82%, AIQ 0 points).
Price is up while the AIQ Score moved down 1 points over the same session — price and model disagree (price +0.2%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1HLT closes the Quality gap — currently 39 points behind, the largest single contributor to MSFT's edge.
- 2HLT's BB Upper Band Breach resolves — a bearish volatility rule currently active against it.
- 3MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
MSFT leads on balance| Metric | HLT | MSFT |
|---|---|---|
| Revenue growth (YoY) | 13.8% | 8.6% |
| EPS growth (YoY) | 26.2% | 12.4% |
| Gross margin | 44.1% | 67.9% |
| Operating margin | 23.3% | 46.8% |
| Return on equity (TTM) | -28.1% | 33.2% |
| Debt to equity | -2.22 | 0.29 |
Performance
HLT leads 4 of 6 windows| Metric | HLT | MSFT |
|---|---|---|
| 1 week (5 sessions) | 7.8% | -2.1% |
| 1 month (20 sessions) | 13.5% | 6.8% |
| 3 months (63 sessions) | 10.8% | 36.3% |
| 6 months (126 sessions) | 5.6% | 25.4% |
| Year to date | 21.4% | 10% |
| 1 year (252 sessions) | 34.4% | 4% |
Technicals
Split| Metric | HLT | MSFT |
|---|---|---|
| RSI (14) | 84.1 | 62.3 |
| ADX (14) | 30.9 | 34.6 |
| Price vs 50-day | 13% | 5.2% |
| Price vs 200-day | 12.8% | 22% |
| Volatility (1M, annualized) | 24.5% | 21.7% |
Risk
MSFT is the more resilient| Metric | HLT | MSFT |
|---|---|---|
| Beta | 0.58 | 1.02 |
| Sharpe ratio | 1.3 | 0.15 |
| Sortino ratio | 2.28 | 0.24 |
| Max drawdown | -13.6% | -34.9% |
| Current drawdown | 0% | -2.1% |
| Annualized volatility | 24.2% | 33% |
| Value at risk (95%) | -2.3% | -2.8% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, HLT or MSFT?
On the Algovestiq AIQ Score, MSFT is the stronger of the two as of Oct 22, 2026, scoring 67 against HLT's 52. The edge comes from quality and value. HLT is not without a case — it holds the better momentum profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is HLT or MSFT the better buy right now?
MSFT carries the stronger systematic profile as of Oct 22, 2026, and the comparison is rated Stable — 5 of 6 covered evidence groups agree. A Stable rating means the gap is wide and the evidence is broad, so the conclusion is unlikely to turn on a single session.
Why does the AIQ Score favor MSFT over HLT?
The composite weights Quality, Value, Momentum and Risk Resilience. MSFT leads Quality by 39 points; HLT leads Momentum by 21 points; MSFT leads Value by 20 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, HLT or MSFT?
Analyst price targets imply -3% upside for HLT and +6% for MSFT, so the Street currently favors MSFT. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, HLT or MSFT?
MSFT is the better-valued of the two on the peer-relative Value factor. MSFT on the peer-relative Value factor, by 20 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, HLT or MSFT?
HLT on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, HLT or MSFT?
HLT on the Momentum factor, by 21 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, HLT or MSFT?
MSFT is the more resilient of the two, so the other name carries the higher downside risk. MSFT on Risk Resilience, by 17 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is HLT more profitable than MSFT?
MSFT leads on the comparable margin measures — gross margin 44.1% vs 67.9%; operating margin 23.3% vs 46.8%; ttm roe -28.1% vs 33.2%.
Is MSFT's lead over HLT getting stronger or weaker?
MSFT lead: Stable — the AIQ differential has held near 15 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has not changed hands in that window.
What would change the HLT vs MSFT verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: HLT closes the Quality gap — currently 39 points behind, the largest single contributor to MSFT's edge; HLT's BB Upper Band Breach resolves — a bearish volatility rule currently active against it; MSFT's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about HLT and MSFT?
HLT: 6 bullish / 2 bearish, conflicted. MSFT: 3 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on HLT is Golden Cross Active (bullish, long horizon). On MSFT it is Golden Cross Active (bullish, long horizon).
Compare HLT and MSFT with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.