NKE vs ONON Stock Comparison
NKE currently leads ONON in this stock comparison, with AIQ scores of 61 vs 60. The clearest difference is value, while ONON has the stronger quality profile.
What is the main difference between NKE and ONON?
NKE leads the current stock comparison as NIKE, Inc., with the clearest separation coming from value and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
NIKE, Inc. vs On Holding AG
NKE leads
NKE leads by 1 AIQ points, primarily on Value and Risk Resilience, having only recently taken the lead back from ONON. Wall Street currently favors ONON on target upside.
Fragile: 2 of 6 evidence groups support NKE, the lead recently changed hands, and its current signal state is conflicted.
NIKE, Inc.
On Holding AG
The Algovestiq AIQ Score currently favors NKE over ONON, 61 versus 60 as of Oct 21, 2026. NKE's advantage is driven primarily by stronger value and risk resilience, while ONON holds the stronger quality profile. NKE also shows the weaker technical structure relative to its 50-day moving average, though analyst target upside currently favors ONON. 2 of 6 covered evidence groups favor NKE today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 1 points. NKE lead: Reversed — ONON led by 4 AIQ points 30 sessions ago; NKE now leads by 1.
Compare NIKE, Inc. and On Holding AG across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare NKE and ONON against another ticker
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AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Quality60 vs 78ONON +18
- Value50 vs 33NKE +17
- Risk Resilience65 vs 54NKE +11
- Momentum73 vs 73Even
2 of 6 evidence groups favor NKE. NKE’s edge is concentrated in value and risk resilience; ONON keeps a meaningful quality edge.
What changed since the last close
Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.
Largest factor move: Momentum +20
New signals
- BB Upper Band Breach — bearish, volatility, short horizon
- Keltner Channel Breakout — bullish, volatility, short horizon
Largest factor move: Risk Resilience +4
No signal started or stopped since the prior session; its 4 active signals are unchanged.
The lead changed hands: NKE moved ahead of ONON in the latest session.
Deeper signal detail for each name lives on its own signals page — NKE and ONON both carry a full feed there.
The central trade-off
NKE (NIKE, Inc.): the stronger current systematic profile, led by value and risk resilience.
ONON (On Holding AG): the counter-case, on quality, fundamentals, technicals.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
NKENKE on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
NKENKE on combined revenue and EPS growth.
Value
NKENKE on the peer-relative Value factor, by 17 points.
Momentum
EvenThe two are level on Momentum.
Lower downside
NKENKE on Risk Resilience, by 11 points.
Analyst upside
ONONONON on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors NKE, analyst targets favor ONON. That disagreement is the most useful thing on this page.
| Measure | NKE | ONON | Note |
|---|---|---|---|
| Implied upside to target | +15.2% | +28.7% | ONON has more room |
| Target dispersion | +129.6% | +143.1% | Lower is tighter analyst agreement |
| Consensus | Hold | Buy | Context, not a primary driver |
| Analysts covering | 23 | 19 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
2 of 6 covered evidence groups favor NKE. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | Even | 61 vs 60 |
| Fundamentals | ONONon balance | revenue growth -2.7% vs 0%; EPS growth 105.7% vs -3.1%; TTM ROE 22% vs 23.2%; gross margin 42.9% vs 64.8%; operating margin 8.2% vs 13.8% — ONON takes 4 of 5 decided legs, not all of them |
| Valuation | NKE | Value 50 vs 33 |
| Technicals | ONON | Price vs 50-day 0.4% vs 12.5%; vs 200-day -20.6% vs -4.9% |
| Risk Resilience | NKE | Risk Resilience 65 vs 54 |
| Analyst expectations | ONON | Target upside 15.2% vs 28.7% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of NKE and ONON and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is narrow at 1 points. (argues the conclusion is provisional)
- Only 2 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
- Analyst targets on the leader are widely dispersed. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on NKE.
How the comparison changed
120 daily snapshots · Jun 21 – Oct 20NKE lead: Reversed — ONON led by 4 AIQ points 30 sessions ago; NKE now leads by 1.
- Today
- NKE +1
- 61 vs 60
- 7 sessions ago
- ONON +4
- 55 vs 59
- 30 sessions ago
- ONON +4
- 51 vs 55
- 90 sessions ago
- NKE +7
- 49 vs 42
The lead changed hands 5 times in this window, most recently on Oct 20 when NKE moved ahead of ONON.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
2 bullish / 2 bearish / 1 neutral, conflicted
Only NKE
- Bollinger Band Squeeze — neutral, volatility, short horizon
- BB Upper Band Breach — bearish, volatility, short horizon
2 bullish / 2 bearish, conflicted
Only ONON
- RSI Overbought — bearish, momentum, short horizon
Both carry 3 more signals that do not separate them: Death Cross Active, Keltner Channel Breakout, MACD Bullish Crossover.
NKE leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Price is down while the AIQ Score moved up 5 points over the same session — price and model disagree (price -0.92%, AIQ +5 points).
Price is down while the AIQ Score moved up 1 points over the same session — price and model disagree (price -3.39%, AIQ +1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1ONON closes the Value gap — currently 17 points behind, the largest single contributor to NKE's edge.
- 2ONON's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3NKE's conflicting signal state resolves bearish — it currently carries 2 bullish and 2 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
ONON leads on balance| Metric | NKE | ONON |
|---|---|---|
| Revenue growth (YoY) | -2.7% | 0% |
| EPS growth (YoY) | 105.7% | -3.1% |
| Gross margin | 42.9% | 64.8% |
| Operating margin | 8.2% | 13.8% |
| Return on equity (TTM) | 22% | 23.2% |
| Debt to equity | 0.74 | 0.29 |
Performance
ONON leads 5 of 6 windows| Metric | NKE | ONON |
|---|---|---|
| 1 week (5 sessions) | 7.2% | -0.2% |
| 1 month (20 sessions) | 4.9% | 20.5% |
| 3 months (63 sessions) | -10.3% | -3.4% |
| 6 months (126 sessions) | -18.3% | -3.6% |
| Year to date | -40.5% | -23.8% |
| 1 year (252 sessions) | -43.3% | -15.6% |
Technicals
ONON has the stronger structure| Metric | NKE | ONON |
|---|---|---|
| RSI (14) | 69.9 | 89 |
| ADX (14) | 24.9 | 38.2 |
| Price vs 50-day | 0.4% | 12.5% |
| Price vs 200-day | -20.6% | -4.9% |
| Volatility (1M, annualized) | 28% | 26.3% |
Risk
NKE is the more resilient| Metric | NKE | ONON |
|---|---|---|
| Beta | 0.6 | 1.3 |
| Sharpe ratio | -1.54 | -0.17 |
| Sortino ratio | -1.99 | -0.22 |
| Max drawdown | -51.4% | -47.1% |
| Current drawdown | -45.6% | -30% |
| Annualized volatility | 35.8% | 48.9% |
| Value at risk (95%) | -3.1% | -4.3% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, NKE or ONON?
On the Algovestiq AIQ Score, NKE is the stronger of the two as of Oct 21, 2026, scoring 61 against ONON's 60. The edge comes from value and risk resilience. ONON is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is NKE or ONON the better buy right now?
NKE carries the stronger systematic profile as of Oct 21, 2026, and the comparison is rated Fragile — 2 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the AIQ gap is narrow at 1 points. Treat the lead as provisional.
Why does the AIQ Score favor NKE over ONON?
The composite weights Quality, Value, Momentum and Risk Resilience. ONON leads Quality by 18 points; NKE leads Value by 17 points; NKE leads Risk Resilience by 11 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, NKE or ONON?
Analyst price targets imply +15.2% upside for NKE and +28.7% for ONON, so the Street currently favors ONON. That points the opposite way to the AIQ Score, which favors NKE. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, NKE or ONON?
NKE is the better-valued of the two on the peer-relative Value factor. NKE on the peer-relative Value factor, by 17 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, NKE or ONON?
NKE on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, NKE or ONON?
The two are level on Momentum. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, NKE or ONON?
NKE is the more resilient of the two, so the other name carries the higher downside risk. NKE on Risk Resilience, by 11 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is NKE more profitable than ONON?
ONON leads on the comparable margin measures — gross margin 42.9% vs 64.8%; operating margin 8.2% vs 13.8%; ttm roe 22% vs 23.2%.
Is NKE's lead over ONON getting stronger or weaker?
NKE lead: Reversed — ONON led by 4 AIQ points 30 sessions ago; NKE now leads by 1. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has changed hands 5 times in that window, most recently on 2026-10-20, when NKE moved ahead of ONON.
What would change the NKE vs ONON verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: ONON closes the Value gap — currently 17 points behind, the largest single contributor to NKE's edge; ONON's Death Cross Active resolves — a bearish trend rule currently active against it; NKE's conflicting signal state resolves bearish — it currently carries 2 bullish and 2 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about NKE and ONON?
NKE: 2 bullish / 2 bearish / 1 neutral, conflicted. ONON: 2 bullish / 2 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on NKE is Death Cross Active (bearish, long horizon). On ONON it is Death Cross Active (bearish, long horizon).
Compare NKE and ONON with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.