NOBL vs VIG: Performance, Holdings, Fees & Risk

NOBL and VIG are ETFs, but they can differ materially in exposure, yield, fees and risk. NOBL is ProShares - S&P 500 Dividend Aristocrats ETF, while VIG is Vanguard Dividend Appreciation ETF. VIG is broader by holdings count, with 336 positions versus 70 for NOBL. VIG is more concentrated at the top, based on top-10 holdings weight. Current AlgovestIQ evidence has VIG ahead on AIQ Score, 64 versus 60.

Market data as of Oct 21, 2026 market close· Fund characteristics as of Oct 21, 2026
NOBL
ProShares
vs
VIG
Vanguard
NOBL
ProShares - S&P 500 Dividend Aristocrats ETF
Issuer
ProShares
Inception
2013-10-09
VIG
Vanguard Dividend Appreciation ETF
Issuer
Vanguard
Inception
2006-04-21

What is the main difference between NOBL and VIG?

VIG holds 336 positions to NOBL's 70, and 24% of their weight is in the same securities.

Expense ratio
NOBL
0.35%
VIG
0.04%
Lower annual fund costVIG
Holdings
NOBL
70
VIG
336
Broader reported basketVIG
1Y return
NOBL
+13.3%
VIG
+13%
Trailing performanceNOBL
Annualized volatility
NOBL
11.9%
VIG
10%
Lower realized volatilityVIG
MetricNOBLVIG
Fund
Expense ratio0.35%0.04%
Holdings70336
Top-10 concentration16.4%33.5%
Distribution yieldTrailing 12 months2.04%1.5%
Average volume1,093,1801,070,068
Performance
1Y return+13.3%+13%
YTD return+10.5%+10.6%
5Y annualized returnTotal return, distributions reinvested+6.4%+10.2%
Risk
Annualized volatility11.9%10%
Max drawdown (1Y)-9.1%-8.3%
Max drawdown (5Y)Total return, distributions reinvested-17.9%-20.4%
Beta0.270.64
Sharpe ratio0.710.85
Sortino ratio1.341.39
AlgovestIQ
AIQ Score60/10064/100
AIQ Edge Score8/109/10
Momentum80/10081/100
Risk Resilience72/10083/100

AlgovestIQ AIQ Comparison

ProShares - S&P 500 Dividend Aristocrats ETF vs Vanguard Dividend Appreciation ETF

Data as of Oct 21, 2026· market close· Dividend & Income· Coverage 64/66 fields· High confidence
AIQ VerdictFragileAIQ Comparison Conviction 3/10

VIG leads

VIG leads by 4 AIQ points, primarily on Risk Resilience and Quality.

Fragile: 2 of 4 evidence groups support VIG, and its current signal state is conflicted.

Evidence agreement: 2 of 4Comparison trend: Stable
NOBL

ProShares - S&P 500 Dividend Aristocrats ETF

AIQ Score
60/100
AIQ Edge Score
8/10
VIG

Vanguard Dividend Appreciation ETF

Leads
AIQ Score
64/100
AIQ Edge Score
9/10

The Algovestiq AIQ Score currently favors VIG over NOBL, 64 versus 60 as of Oct 21, 2026. VIG's advantage is driven primarily by stronger risk resilience and quality. VIG also shows the weaker technical structure relative to its 50-day moving average. 2 of 4 covered evidence groups favor VIG today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 4 points. VIG lead: Stable — the AIQ differential has held near 4 points over 30 sessions.

Compare ProShares - S&P 500 Dividend Aristocrats ETF and Vanguard Dividend Appreciation ETF across performance, expense ratio, dividend yield, drawdown, volatility and the Algovestiq AIQ Score.

NOBL vs VIG: which fits what

Each row is settled by a single measure. Where the gap is too small to matter it reads Similar, and no row decides the comparison as a whole.

If you wantNOBLVIGFits
Lower costExpense ratio0.35%0.04%VIG
Broader diversificationNumber of holdings70336VIG
Lower concentrationWeight of the 10 largest holdings16.4%33.5%NOBL
Higher incomeTrailing 12-month distribution yield2.04%1.5%NOBL
Smaller drawdownsMax drawdown, 5 years-17.9%-20.4%NOBL
Lower volatilityAnnualized volatility, 1 year11.9%10%VIG

Similar means the gap is within 0.01 percentage points of expense ratio, 25% more holdings, 3 points of top-10 weight, 0.2 points of yield, 2 points of drawdown or 1 point of volatility. Past drawdowns and volatility describe the funds’ history, not their future.

Currently unavailable

Performance over time

Total return with distributions reinvested, from daily closes for both ETFs.

NOBL
+36.5%
VIG
+62.0%

Total return comparison

Growth of $10,000, distributions reinvested

NOBL $13,647 · VIG $16,202

Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.

Compare NOBL and VIG against another ticker

Open a multi-ticker workspace without changing this focused pair page.

Basic: 2 symbols·Explorer: 3 symbols·Pro and Premium: 5 symbols·Your limit: 2

AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

NOBL advantage
0
VIG advantage
  • Risk Resilience72 vs 83
    VIG +11
  • Quality59 vs 65
    VIG +6
  • Value40 vs 41
    Even
  • Momentum80 vs 81
    Even

2 of 4 evidence groups favor VIG. VIG’s edge is concentrated in risk resilience and quality.

What changed since the last close

Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.

NOBL0 AIQ

Largest factor move: Value +1, not enough on its own to move the overall score.

New signals

  • BB Upper Band Breach — bearish, volatility, short horizon
  • 52-Week High Proximity — bullish, risk, long horizon (3.0%)
VIG0 AIQ

Largest factor move: Value +1, not enough on its own to move the overall score.

New signals

  • Keltner Channel Breakout — bullish, volatility, short horizon

VIG's lead was unchanged in the latest session.

Deeper signal detail for each name lives on its own signals page — NOBL and VIG both carry a full feed there.

Fund facts, side by side

Two funds tracking overlapping universes are separated by cost and risk far more than by holdings. Those lead here.

MeasureNOBLVIGWhy it matters
Expense ratio0.35%0.04%Lower is better — it compounds against you every year you hold.
Holdings70336More holdings means broader diversification, not better returns.
Average volume1,093,1801,070,068Liquidity — matters most if you trade size.
Annualized volatility11.9%10%Lower is a steadier ride for the same exposure.
Max drawdown (1Y)-9.1%-8.3%The worst peak-to-trough loss over the past year.
Sharpe ratio0.710.85Return per unit of risk. Higher is better.
Beta0.270.64Sensitivity to the broad market. Neither direction is better — it depends on the role in your portfolio.

Where the exposure actually sits

Sector exposure for each fund, ordered by the size of the difference.

Technology5.0% vs 27.4%
Consumer Defensive23.0% vs 9.1%
Industrials19.8% vs 10.8%
Financial Services13.1% vs 20.7%
Healthcare11.2% vs 18.7%
Basic Materials10.0% vs 3.2%
Utilities5.3% vs 2.7%
Consumer Cyclical5.7% vs 3.9%
NOBLVIG

How much of the same holdings they own

NOBL and VIG share 23.7% of their weighted exposure across 52 common holdings.

17 holdings are unique to NOBL, and 281 holdings are unique to VIG. Owning both is genuinely additive — most of the capital sits in different securities.

VIG is the more concentrated of the two: its ten largest positions are 33.45% of the fund, against 16.45% for NOBL (336 holdings vs 70). Concentration cuts both ways — it is what drives outperformance when the top names work, and what makes the drawdown deeper when they do not.

Largest shared positions

HoldingNOBLVIGShared
XOMExxonMobil Holdings Corp1.56%2.79%1.56%
JNJJohnson & Johnson1.51%2.67%1.51%
ABBVAbbVie Inc1.48%1.92%1.48%
KOCOCA-COLA CO/THE1.56%1.47%1.47%
WMTWalmart Inc1.42%2.11%1.42%
PGProcter & Gamble Co/The1.42%1.46%1.42%
CATCaterpillar Inc1.34%1.62%1.34%
LINLINDE PLC1.33%0.96%0.96%

Shared weight is the lower of the two positions — the portion of capital both funds genuinely have in the same security.

What NOBL adds that VIG doesn’t

HoldingNOBLVIG
ERIEERIE INDEMNITY COMPANY-CL A1.69%0.03%
BDXBECTON DICKINSON AND CO1.69%0.2%
ROPROPER TECHNOLOGIES INC1.68%0.17%
TGTTARGET CORP1.64%Not held
MDTMEDTRONIC PLC1.61%0.47%
GPCGENUINE PARTS CO1.61%Not held

What VIG adds that NOBL doesn’t

HoldingVIGNOBL
AVGOBroadcom Inc4.63%Not held
AAPLApple Inc4.46%Not held
MSFTMicrosoft Corp4.34%Not held
JPMJPMorgan Chase & Co4.08%Not held
LLYEli Lilly & Co3.93%Not held
VVisa Inc2.45%Not held

Each list is a fund’s largest positions by weight that the other fund does not hold, or holds at less than half the weight.

NOBL vs VIG: five-year payout growth

VIG grew its split-adjusted payout faster over 2020-2025 — 9.15% a year against NOBL's 5.45%. VIG never reduced its annual distribution in the window; NOBL did in 1 year.

Dividend metricNOBLVIG
5Y payout CAGR5.45%9.15%
2020 annual payout$0.853$2.297
2025 annual payout$1.113$3.558
Calendar-year declines10
Peer rank#16 of 33#7 of 33

Split-adjusted annual distributions, 2020–2025. Research as of Sep 19, 2026. Yield and expense ratio above are current values, not part of this window.

AIQ Agreement Matrix

2 of 4 covered evidence groups favor VIG. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreVIG60 vs 64
FundamentalsNot coveredNot covered
ValuationEvenValue 40 vs 41
TechnicalsEvenPrice vs 50-day 1.5% vs 1.4%; vs 200-day 3.8% vs 4.9%
Risk ResilienceVIGRisk Resilience 72 vs 83
Analyst expectationsNot coveredNot covered

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of NOBL and VIG and are excluded from the count.

AIQ Decision Stability

Fragile

The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.

  • The AIQ gap is narrow at 4 points. (argues the conclusion is provisional)
  • Only 2 of 4 covered evidence groups agree. (argues the conclusion is provisional)
  • The lead has been steady session to session. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on VIG.

How the comparison changed

120 daily snapshots · Jun 21 – Oct 20

VIG lead: Stable — the AIQ differential has held near 4 points over 30 sessions.

Jun 21NOBL leads above the line · VIG leads belowOct 20
Today
VIG +4
60 vs 64
7 sessions ago
VIG +4
60 vs 64
30 sessions ago
VIG +6
48 vs 54
90 sessions ago
VIG +6
55 vs 61

The lead has not changed hands in this window.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

NOBLConflicted

6 bullish / 2 bearish / 2 neutral, conflicted

Only NOBL

  • Bollinger Band Squeeze — neutral, volatility, short horizon
  • BB Upper Band Breach — bearish, volatility, short horizon
VIGConflicted

6 bullish / 1 bearish / 1 neutral, conflicted

No signal that the other name lacks.

Both carry 8 more signals that do not separate them: Golden Cross Active, ATR Contraction - Coiling, Keltner Channel Breakout, RSI Overbought, EMA Ribbon Expansion Bullish, 52-Week High Proximity, Uptrend Structure Active, MACD Bullish Crossover.

VIG leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

NOBLNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.03%, AIQ 0 points).

VIGNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.24%, AIQ 0 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1NOBL closes the Risk Resilience gap — currently 11 points behind, the largest single contributor to VIG's edge.
  2. 2NOBL's BB Upper Band Breach resolves — a bearish volatility rule currently active against it.
  3. 3VIG's conflicting signal state resolves bearish — it currently carries 6 bullish and 1 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Performance

Split across windows
MetricNOBLVIG
1 week (5 sessions)3.3%1.4%
1 month (20 sessions)3.1%2.1%
3 months (63 sessions)1.9%2.4%
6 months (126 sessions)6.2%7.5%
Year to date10.5%10.6%
1 year (252 sessions)13.3%13%

Technicals

Split
MetricNOBLVIG
RSI (14)75.484.8
ADX (14)32.623.8
Price vs 50-day1.5%1.4%
Price vs 200-day3.8%4.9%
Volatility (1M, annualized)12.2%8.5%

Risk

VIG is the more resilient
MetricNOBLVIG
Beta0.270.64
Sharpe ratio0.710.85
Sortino ratio1.341.39
Max drawdown-9.1%-8.3%
Current drawdown-2.7%-1.4%
Annualized volatility11.9%10%
Value at risk (95%)-1.1%-0.9%

Straight answers

Short answers to the questions fund investors ask about this pair, from the figures above.

What is the difference between NOBL and VIG?

VIG holds 336 positions to NOBL's 70, and 24% of their weight is in the same securities.

How much do NOBL and VIG overlap?

NOBL and VIG share 23.7% of their weighted exposure across 52 common holdings. 17 holdings are unique to NOBL, and 281 holdings are unique to VIG. Owning both is genuinely additive — most of the capital sits in different securities.

Which ETF is more diversified, NOBL or VIG?

VIG holds more positions: 336 versus 70 for NOBL.

Which has the lower expense ratio?

VIG has the lower expense ratio, 0.04% a year against 0.35% for NOBL.

Which ETF has the higher distribution yield?

NOBL, with a trailing 12-month distribution yield of 2.04% against 1.5% for VIG.

Which ETF has been more volatile?

NOBL has been more volatile over the past year, at 11.9% annualized against 10% for VIG.

Which ETF has had the smaller drawdown?

NOBL fell less from peak to trough over the past five years: -17.9% against -20.4% for VIG.

Compare NOBL and VIG with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.