Continuation Patterns: Flags, Pennants, and Cups
Continuation patterns form during pauses in established trends and typically resolve in the direction of the prior trend. Bull flags form after a sharp rally (the 'pole'): price then consolidates in a tight, slightly downward-sloping channel (the 'flag') for 2-5 weeks. The flag's slope should be counter-trend — a consolidation that slopes upward is a wedge, not a flag, and has different implications. Breakout from a bull flag on volume expansion confirms trend continuation. Measured moves project the pole's length from the breakout point as the initial price target.
The cup-and-handle, popularized by William O'Neil in his CANSLIM methodology, is a 7-65 week basing pattern. The cup is a rounded bottom (U-shaped, not V-shaped) representing gradual accumulation. The handle forms in the right side of the cup, a shallow pullback of no more than 12-15% within the upper half of the cup's depth. Breakout volume on the handle break should exceed the 50-day average volume by at least 50%. The pivot buy point is defined as 10 cents above the handle's high. Historical research on the cup-and-handle shows it to be among the more reliable continuation patterns in bull markets.