The IPO Process: From S-1 Filing to First Trade
The IPO process begins with an S-1 registration filed with the SEC, which discloses financial history, risk factors, business model, and intended use of proceeds. Investment banks underwrite the offering, conducting a roadshow where management presents to institutional investors who submit indications of interest. The underwriters price the offering based on bookbuilding demand — setting a price that ideally generates strong first-day performance. This deliberate underpricing serves as a gift to institutional clients, who receive IPO allocations as a reward for their ongoing business with the underwriting banks.
First-day pops are structurally built into the system. Underwriters set IPO prices below where they expect the stock to clear in the market — a practice that benefits institutional allocatees at the expense of the company (which raises less capital than it could) and of retail investors who buy in the open market. The retail investor who buys at the market open on IPO day is purchasing from institutional allocatees taking profits, not from the company raising capital. This asymmetry explains why IPO day enthusiasm rarely translates into long-term outperformance for buyers who enter at the open.