ULTA
ULTA
US · Stock · NYSE/NASDAQ
$475.36
Pre-Market · NYSE/NASDAQ
AIQ Score (0-100)
59
/100
NEUTRAL
Smart Score (1-10)
9 /10
Momentum65
Value42
Quality73
Risk57
Sentiment42

SignalIQ Stock Brief

Published · as of 2026-07-24

A primary structural observation is the divergence between the elevated Momentum score (65.0) and the depressed Timing score (31.0). The high momentum reading suggests recent upward velocity or positive trading volume has been established, but the low timing score implies that the broader market cycle may not yet be aligned to capitalize on this strength. This combination indicates an asset in a technically favorable position relative to its immediate past, but one facing cyclical headwinds from the macro environment.

The Quality score remains robust at 73.0, signaling strong underlying fundamentals and operational health for ULTA. However, the Value score is notably low at 42.0, suggesting that current market pricing may not fully reflect the intrinsic quality of the business. The Risk score (57.0) has seen a positive delta over seven days (+3.0), while the Momentum score increased significantly (+13.0). This suggests that recent price action has been highly directional and upwardly biased, potentially compressing volatility.

The signal metrics reinforce caution: the top signal direction is bearish, and the Sharpe ratio (-0.13) is negative. While the overall delta over seven days is positive (3.0), the negative alpha (-11.67) suggests that the stock has underperformed its expected return relative to a benchmark during this period. Given the high risk rating and the prevailing bearish signal, any upward move driven by momentum must be viewed through the lens of cyclical resistance indicated by the timing score.

Watch for the Timing score to exceed 45.0 on the condition that the Momentum delta remains positive (above +13.0) for two consecutive reporting periods.

Summary ▸

The timing score registers at 31.0, indicating a subdued market environment for the stock despite recent positive shifts in momentum and risk metrics. This suggests that while underlying technical conditions are improving, immediate directional catalysts may be lacking to drive significant price action.

Current market regime: Neutral

In a Neutral regime, ULTA's AIQ Score of 59/100 with Quality base of 73/100 and accelerating Momentum at 65/100 (Δ+13) signals mixed conviction. Wait for component alignment before adding exposure. Watch momentum trend for confirmation or fading.

Signal conflict detected

Quality (73/100) leads while Sentiment (42/100) lags. This cross-factor spread creates entry timing uncertainty. Wait for the lagging factor to begin recovering before adding aggressively.

Why ULTA scores 59 — top signal drivers
Death Cross Active
high-impact trend signal at 7.61% warning of downside pressure: Death Cross Active.
bearish+76.00%
Downtrend Structure Active
medium-impact trend signal at 475.36 warning of downside pressure: Downtrend Structure Active.
bearish+68.00%
MACD Bullish Crossover
low-impact momentum signal at 1.3686 supporting upside conditions: MACD Bullish Crossover.
bullish+61.00%
Other·sector move·Market context unavailable.

Quick Stats

Market Cap
P/E Ratio
P/B Ratio
Dividend Yield
Beta
Volume
52W High
52W Low
Evidence Receipts + Persistence
AIQ score today
59/100
Neutral
30-day Avg AIQ
55/100
-4 vs today — trending up
Days with AIQ ≥ 60 (last 60)
3 of 60 trading days
Strongest driver
Quality 73/100 — constructive
Binding constraint
Value 42/100 — fair
7-day momentum Δ
+13 pts — accelerating
AIQ Score Change Narrative

ULTA's 7-day signal profile is improving with AIQ change of +3.0 points and momentum delta of +13.0. Trend delta is +3.00, which helps frame whether the current move is accelerating or fading.

Snapshot: Sat, 25 Jul 2026 00:00:00 GMT. Baseline: 2026-07-17.

AIQ Δ7d: +3.0Momentum Δ7d: +13.0Value Δ7d: 0.0Quality Δ7d: 0.0Risk Δ7d: +3.0Trend Δ7d: +3.00
Score Historymethodology →
DateAIQMomValQualRisk
2026-07-245965427357
2026-07-235963427357
2026-07-226485427355
2026-07-216487427355
2026-07-206485427355
Recent News
See all news
Sentiment —
No recent news found for ULTA

ULTA (ULTA) Stock Analysis

Snapshot summary of AIQ score, trend, and risk context.

ULTA (ULTA) has an AIQ Score of 59/100 in a Neutral regime as of Jul 24, 2026. Quality is strongest at 73/100. Value is weakest at 42/100. The main conflict is that quality leads at 73/100 while value lags at 42/100.

ULTA (ULTA) carries an AIQ Score of 59 out of 100, placing it in a mixed signal regime for this snapshot. A mid-range reading typically means component signals are not fully aligned, so interpretation should focus on what is improving versus what is lagging.

Beta is 0.85, implying roughly 15% lower sensitivity than a broad market baseline.

In the latest weekly profile, AIQ has moved +3.0 points over the last 7 days, momentum delta is +13.0, trend delta is +3.00, risk delta is +3.0. This combination is most useful for judging whether signal quality is strengthening or fading into mean reversion.

Evidence LayerPublic Evidence
Regime ContextULTA is in a Neutral AIQ regime with score 59/100.
Signal ConflictThe primary conflict is that quality leads at 73/100 while value lags at 42/100.
Factor EvidenceMomentum 65/100 · Value 42/100 · Quality 73/100 · Risk 57/100 · Sentiment 42/100
PersistenceULTA has scored AIQ 60+ in 3 of the last 60 daily snapshots. 30-day avg: 55/100. 60-day avg: 53/100.
ChecklistStatusEvidence
Factor strengthPassQuality is the strongest factor at 73/100.
TimingPassMomentum is 65/100 with 7-day delta +13.0.
Regime fitWaitULTA is in a Neutral regime at 59/100.
Risk controlWaitRisk factor is 57/100 with beta of 0.85 suggests market-like sensitivity.
ConflictWaitCurrent conflict: quality leads at 73/100 while value lags at 42/100.
AIQ 60+ snapshots: 3/60
30-snapshot avg: 55/100
60-snapshot avg: 53/100
What Changed Recently (ULTA)

ULTA's 7-day signal profile is improving with AIQ change of +3.0 points and momentum delta of +13.0. Trend delta is +3.00, which helps frame whether the current move is accelerating or fading.

Signal snapshot as of Sat, 25 Jul 2026 00:00:00 GMT. 7-day comparison baseline: 2026-07-17.

AIQ Δ7d: +3.0
Momentum Δ7d: +13.0
Value Δ7d: 0.0
Quality Δ7d: 0.0
Risk Δ7d: +3.0
Trend Δ7d: +3.00
MetricCurrent
AIQ Score59/100
Price$475.36
Beta0.85

ULTA vs Technology Peers

ULTA ranks 3 of 5 in this peer set. Full sector ranking →
Compare Stocks
SymbolAIQSmartVerdict
AAPL6510Neutral
MSFT619Neutral
ULTA599Neutral
META537Neutral
GOOGL516Neutral

Portfolio Implication

ULTA currently shows balanced but still concentration-sensitive risk. Beta is currently unavailable, so position sizing should be reviewed with scenario analysis.

ULTA Stock FAQ

What does the ULTA AIQ Score mean?

AIQ Score summarizes multiple factors for ULTA, including momentum, value, quality, and risk. Higher scores generally indicate stronger combined signals, but you should still validate with your own risk tolerance.

How often is ULTA data updated?

ULTA quote and scoring components refresh on the platform cadence. Always confirm timestamp freshness on-page before making time-sensitive decisions.

Should I compare ULTA with an index before investing?

Yes. Comparing ULTA versus benchmarks like SPY or QQQ helps you separate stock-specific strength from broader market moves.

Where can I review deeper ULTA fundamentals, technicals, and risk?

Use the Fundamentals, Technicals, and Risk tabs from this page to inspect driver-level metrics behind the headline score.

How the AIQ Score Is Built

Methodology, factor weights, and how to interpret score history

Read the methodology →

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