DEO vs GPC Stock Comparison

Compare DEO and GPC across AIQ Score, fundamentals, valuation, momentum, risk, analyst expectations and current market evidence.

Market data as of Sep 11, 2026 market close· AIQ score gap 10 points
DEO
Consumer Defensive
vs
GPC
Consumer Cyclical
DEO
Diageo plc
Price
$86.63
Day move
+0.37%
AIQ Score
38/100
Best edge
Quality
Sector
Consumer Defensive
GPC
Genuine Parts Company
Leads
Price
$134
Day move
-0.36%
AIQ Score
48/100
Best edge
Momentum
Sector
Consumer Cyclical

What is the main difference between DEO and GPC?

GPC leads the current stock comparison as Genuine Parts Company, with the clearest separation coming from momentum and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Diageo plc vs Genuine Parts Company

Data as of Sep 11, 2026· market close· Cross-sector · Consumer Defensive vs Consumer Cyclical · both in Consumer Staples· Coverage 66/66 fields· High confidence
AIQ VerdictCompetitiveAIQ Comparison Conviction 6/10

GPC leads

GPC leads by 10 AIQ points, primarily on Momentum and Value, and the lead has widened from 4 points over 30 sessions. Wall Street currently favors DEO on target upside.

Competitive: 4 of 6 evidence groups support GPC, its lead is widening, and its current signal state is conflicted.

Evidence agreement: 4 of 6Comparison trend: Strengthening
DEO

Diageo plc

AIQ Score
38/100
AIQ Edge Score
2/10
GPC

Genuine Parts Company

Leads
AIQ Score
48/100
AIQ Edge Score
7/10

The Algovestiq AIQ Score currently favors GPC over DEO, 48 versus 38 as of Sep 11, 2026. GPC's advantage is driven primarily by stronger momentum and value, while DEO holds the stronger quality profile. GPC also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors DEO. 4 of 6 covered evidence groups favor GPC today, and the comparison is rated Competitive on stability: the leader is throwing conflicting signals. GPC lead: Strengthening — the AIQ differential moved from 4 to 10 points over 30 sessions.

Compare Diageo plc and Genuine Parts Company across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Price-return comparison using available daily close history.

DEO
-55.7%
GPC
+12.5%

Total return comparison

Growth of $10,000

DEO $4,428 · GPC $11,254

Based on available close-price history. Distribution reinvestment is not added unless already reflected in the source series.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

DEO advantage
0
GPC advantage
  • Momentum28 vs 62
    GPC +34
  • Value37 vs 55
    GPC +18
  • Quality42 vs 25
    DEO +17
  • Risk Resilience51 vs 57
    GPC +6

4 of 6 evidence groups favor GPC. GPC’s edge is concentrated in momentum and value; DEO keeps a meaningful quality edge.

What changed since the last close

Latest scored session 2026-09-10, compared against the prior scored session 2026-09-09.

DEO0 AIQ

No factor moved materially.

New signals

  • RSI Oversold - Potential Bounce bullish, momentum, short horizon
GPC0 AIQ

Largest factor move: Momentum +1

No new signals fired.

GPC's lead was unchanged in the latest snapshot.

Deeper signal detail for each name lives on its own signals page — DEO and GPC both carry a full feed there.

The central trade-off

GPC (Genuine Parts Company): the stronger current systematic profile, led by momentum and value.

DEO (Diageo plc): the counter-case, on quality, analyst expectations.

The AIQ Score and Wall Street therefore point in different directions on this pair.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

GPC

GPC on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

GPC

GPC on combined revenue and EPS growth.

Value

GPC

GPC on the peer-relative Value factor, by 18 points.

Momentum

GPC

GPC on the Momentum factor, by 34 points.

Lower downside

GPC

GPC on Risk Resilience, by 6 points.

Analyst upside

DEO

DEO on implied upside to the consensus price target.

AIQ vs Wall Street

The model and the Street disagree here: AIQ favors GPC, analyst targets favor DEO. That disagreement is the most useful thing on this page.

MeasureDEOGPCNote
Implied upside to target+14.3%+9.5%DEO has more room
Target dispersion0%+32.8%Lower is tighter analyst agreement
ConsensusHoldBuyContext, not a primary driver
Analysts covering14Higher coverage generally improves confidence

The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

4 of 6 covered evidence groups favor GPC. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreGPC38 vs 48
FundamentalsEvenrevenue growth -11.8% vs 4.3%; EPS growth -112.4% vs 20.4%; gross margin 59.5% vs 36.2%; operating margin 28.4% vs 4%
ValuationGPCValue 37 vs 55
TechnicalsGPCPrice vs 50-day -2% vs 2.6%; vs 200-day 0.7% vs 11.8%
Risk ResilienceGPCRisk Resilience 51 vs 57
Analyst expectationsDEOTarget upside 14.3% vs 9.5%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of DEO and GPC and are excluded from the count.

AIQ Decision Stability

Competitive

The two are close enough that your objective, not the score, should decide.

  • The AIQ gap is moderate at 10 points.
  • The leader's advantage has been widening. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on GPC.

How the comparison changed

119 daily snapshots · May 4 Sep 10

GPC lead: Strengthening — the AIQ differential moved from 4 to 10 points over 30 sessions.

May 4DEO leads above the line · GPC leads belowSep 10
Today
GPC +10
38 vs 48
7 sessions ago
GPC +7
44 vs 51
30 sessions ago
GPC +4
48 vs 52
90 sessions ago
GPC +6
46 vs 52

The lead changed hands 5 times in this window, most recently on Aug 25 when GPC moved ahead of DEO.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

DEOConflicted

2 bullish / 2 bearish, conflicted

  • Golden Cross Active bullish, trend, long horizon (3.11%)
  • Keltner Channel Breakdown bearish, volatility, short horizon
  • RSI Oversold - Potential Bounce bullish, momentum, short horizon
GPCConflicted

3 bullish / 1 bearish, conflicted

  • Golden Cross Active bullish, trend, long horizon (8.63%)
  • EMA Ribbon Expansion Bullish bullish, trend, medium horizon
  • Uptrend Structure Active bullish, trend, long horizon

GPC leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

DEONo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.37%, AIQ 0 points).

GPCNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.36%, AIQ 0 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1DEO closes the Momentum gap — currently 34 points behind, the largest single contributor to GPC's edge.
  2. 2DEO's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it.
  3. 3GPC's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

Split
MetricDEOGPC
Revenue growth (YoY)-11.8%4.3%
EPS growth (YoY)-112.4%20.4%
Gross margin59.5%36.2%
Operating margin28.4%4%
Return on equity (TTM)15.5%0.7%
Debt to equity2.031.47

Performance

GPC leads 6 of 6 windows
MetricDEOGPC
1 week (5 sessions)-5.3%-2.2%
1 month (20 sessions)-8.1%0.1%
3 months (63 sessions)8.2%36.3%
6 months (126 sessions)8.3%20.4%
Year to date0%9.1%
1 year (252 sessions)-18.9%-4.1%

Technicals

GPC has the stronger structure
MetricDEOGPC
RSI (14)2752.8
ADX (14)1820.1
Price vs 50-day-2%2.6%
Price vs 200-day0.7%11.8%
Volatility (1M, annualized)24.5%21.9%

Risk

GPC is the more resilient
MetricDEOGPC
Beta0.260.53
Sharpe ratio-0.54-0.06
Sortino ratio-0.71-0.09
Max drawdown-31%-38%
Current drawdown-17.8%-10.1%
Annualized volatility33.1%33%
Value at risk (95%)-2.7%-2.8%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, DEO or GPC?

On the Algovestiq AIQ Score, GPC is the stronger of the two as of Sep 11, 2026, scoring 48 against DEO's 38. The edge comes from momentum and value. DEO is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is DEO or GPC the better buy right now?

GPC carries the stronger systematic profile as of Sep 11, 2026, and the comparison is rated Competitive — 4 of 6 covered evidence groups agree. A Competitive rating means the two are close enough that your objective, not the score, should decide.

Why does the AIQ Score favor GPC over DEO?

The composite weights Quality, Value, Momentum and Risk Resilience. GPC leads Momentum by 34 points; GPC leads Value by 18 points; DEO leads Quality by 17 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, DEO or GPC?

Analyst price targets imply +14.3% upside for DEO and +9.5% for GPC, so the Street currently favors DEO. That points the opposite way to the AIQ Score, which favors GPC. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, DEO or GPC?

GPC is the better-valued of the two on the peer-relative Value factor. GPC on the peer-relative Value factor, by 18 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, DEO or GPC?

GPC on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, DEO or GPC?

GPC on the Momentum factor, by 34 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, DEO or GPC?

GPC is the more resilient of the two, so the other name carries the higher downside risk. GPC on Risk Resilience, by 6 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is DEO more profitable than GPC?

DEO leads on the comparable margin measures — gross margin 59.5% vs 36.2%; operating margin 28.4% vs 4%; ttm roe 15.5% vs 0.7%.

Is GPC's lead over DEO getting stronger or weaker?

GPC lead: Strengthening — the AIQ differential moved from 4 to 10 points over 30 sessions. This is measured from 119 daily comparison snapshots between 2026-05-04 and 2026-09-10. The lead has changed hands 5 times in that window, most recently on 2026-08-25, when GPC moved ahead of DEO.

What would change the DEO vs GPC verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: DEO closes the Momentum gap — currently 34 points behind, the largest single contributor to GPC's edge; DEO's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it; GPC's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

What do the current signals say about DEO and GPC?

DEO: 2 bullish / 2 bearish, conflicted. GPC: 3 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on DEO is Golden Cross Active (bullish, long horizon). On GPC it is Golden Cross Active (bullish, long horizon).

Compare DEO and GPC with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.