EL vs GIS Stock Comparison
Compare EL and GIS across AIQ Score, fundamentals, valuation, momentum, risk, analyst expectations and current market evidence.
What is the main difference between EL and GIS?
EL leads the current stock comparison as The Estée Lauder Companies Inc., with the clearest separation coming from momentum and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
The Estée Lauder Companies Inc. vs General Mills, Inc.
EL leads
EL leads by 6 AIQ points, primarily on Momentum and Quality, having only recently taken the lead back from GIS.
Fragile: 3 of 6 evidence groups support EL, the lead recently changed hands, and its current signal state is conflicted.
The Estée Lauder Companies Inc.
General Mills, Inc.
The Algovestiq AIQ Score currently favors EL over GIS, 39 versus 33 as of Sep 11, 2026. EL's advantage is driven primarily by stronger momentum and quality, while GIS holds the stronger value profile. EL also shows the stronger technical structure relative to its 50-day moving average. 3 of 6 covered evidence groups favor EL today, and the comparison is rated Fragile on stability: only 3 of 6 covered evidence groups agree. EL lead: Reversed — GIS led by 3 AIQ points 30 sessions ago; EL now leads by 6.
Compare The Estée Lauder Companies Inc. and General Mills, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Price-return comparison using available daily close history.
Total return comparison
Growth of $10,000
Based on available close-price history. Distribution reinvestment is not added unless already reflected in the source series.
Compare EL and GIS against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Value25 vs 60GIS +35
- Momentum59 vs 24EL +35
- Quality35 vs 17EL +18
- Risk Resilience41 vs 28EL +13
3 of 6 evidence groups favor EL. EL’s edge is concentrated in momentum and quality; GIS keeps a meaningful value edge.
What changed since the last close
Latest scored session 2026-09-10, compared against the prior scored session 2026-09-09.
Largest factor move: Momentum -2
No new signals fired.
Largest factor move: Momentum -3
New signals
- BB Lower Band Breach — bullish, volatility, short horizon
- Keltner Channel Breakdown — bearish, volatility, short horizon
- EMA Ribbon Compression — neutral, trend, medium horizon
EL's lead widened by 1 AIQ points in the latest snapshot.
Deeper signal detail for each name lives on its own signals page — EL and GIS both carry a full feed there.
The central trade-off
EL (The Estée Lauder Companies Inc.): the stronger current systematic profile, led by momentum and quality.
GIS (General Mills, Inc.): the counter-case, on value, fundamentals, valuation.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
ELEL on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
GISGIS on combined revenue and EPS growth.
Value
GISGIS on the peer-relative Value factor, by 35 points.
Momentum
ELEL on the Momentum factor, by 35 points.
Lower downside
ELEL on Risk Resilience, by 13 points.
Analyst upside
EvenAnalyst targets are level or not covered for both names.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | EL | GIS | Note |
|---|---|---|---|
| Implied upside to target | -2.1% | -1.5% | Level |
| Target dispersion | +50.5% | +36.8% | Lower is tighter analyst agreement |
| Consensus | Buy | Hold | Context, not a primary driver |
| Analysts covering | 15 | 11 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor EL. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | EL | 39 vs 33 |
| Fundamentals | GISon balance | revenue growth -2.5% vs 3.9%; EPS growth -232% vs -7.6%; gross margin 75.5% vs 33.4%; operating margin 5.2% vs 20% — GIS takes 3 of 4 decided legs, not all of them |
| Valuation | GIS | Value 25 vs 60 |
| Technicals | EL | Price vs 50-day 8.3% vs -5.3%; vs 200-day 4.3% vs -9.5% |
| Risk Resilience | EL | Risk Resilience 41 vs 28 |
| Analyst expectations | Even | Target upside -2.1% vs -1.5% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of EL and GIS and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 6 points.
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on EL.
How the comparison changed
119 daily snapshots · May 4 – Sep 10EL lead: Reversed — GIS led by 3 AIQ points 30 sessions ago; EL now leads by 6.
- Today
- EL +6
- 39 vs 33
- 7 sessions ago
- EL +2
- 44 vs 42
- 30 sessions ago
- GIS +3
- 43 vs 46
- 90 sessions ago
- GIS +9
- 35 vs 44
The lead changed hands 3 times in this window, most recently on Sep 3 when EL moved ahead of GIS.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
1 bullish / 2 bearish / 1 neutral, conflicted
- Death Cross Active — bearish, trend, long horizon (3.11%)
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- ATR Expansion - Breakout Mode — neutral, volatility, short horizon (3.53%)
1 bullish / 4 bearish / 2 neutral, conflicted
- Death Cross Active — bearish, trend, long horizon (4.94%)
- Bollinger Band Squeeze — neutral, volatility, short horizon
- BB Lower Band Breach — bullish, volatility, short horizon
EL leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.67%, AIQ 0 points).
Price and the AIQ Score both moved down over the latest session (price -0.31%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1GIS closes the Momentum gap — currently 35 points behind, the largest single contributor to EL's edge.
- 2GIS's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3EL's conflicting signal state resolves bearish — it currently carries 1 bullish and 2 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
GIS leads on balance| Metric | EL | GIS |
|---|---|---|
| Revenue growth (YoY) | -2.5% | 3.9% |
| EPS growth (YoY) | -232% | -7.6% |
| Gross margin | 75.5% | 33.4% |
| Operating margin | 5.2% | 20% |
| Return on equity (TTM) | 4.6% | -1% |
| Debt to equity | 2.43 | 1.84 |
Performance
EL leads 6 of 6 windows| Metric | EL | GIS |
|---|---|---|
| 1 week (5 sessions) | -4.6% | -9.7% |
| 1 month (20 sessions) | 10% | -5.8% |
| 3 months (63 sessions) | 13% | 6.3% |
| 6 months (126 sessions) | 5.4% | -11.6% |
| Year to date | -7.9% | -22.7% |
| 1 year (252 sessions) | 8.6% | -28.3% |
Technicals
EL has the stronger structure| Metric | EL | GIS |
|---|---|---|
| RSI (14) | 50.6 | 31.4 |
| ADX (14) | 31.7 | 23.8 |
| Price vs 50-day | 8.3% | -5.3% |
| Price vs 200-day | 4.3% | -9.5% |
| Volatility (1M, annualized) | 68.5% | 35.5% |
Risk
EL is the more resilient| Metric | EL | GIS |
|---|---|---|
| Beta | 1.42 | -0.28 |
| Sharpe ratio | 0.34 | -1.2 |
| Sortino ratio | 0.45 | -1.82 |
| Max drawdown | -43.8% | -37.1% |
| Current drawdown | -19.4% | -29.6% |
| Annualized volatility | 48.7% | 28.2% |
| Value at risk (95%) | -3.6% | -3% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, EL or GIS?
On the Algovestiq AIQ Score, EL is the stronger of the two as of Sep 11, 2026, scoring 39 against GIS's 33. The edge comes from momentum and quality. GIS is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is EL or GIS the better buy right now?
EL carries the stronger systematic profile as of Sep 11, 2026, and the comparison is rated Fragile — 3 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 3 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor EL over GIS?
The composite weights Quality, Value, Momentum and Risk Resilience. GIS leads Value by 35 points; EL leads Momentum by 35 points; EL leads Quality by 18 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, EL or GIS?
Analyst price targets imply -2.1% upside for EL and -1.5% for GIS. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, EL or GIS?
GIS is the better-valued of the two on the peer-relative Value factor. GIS on the peer-relative Value factor, by 35 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, EL or GIS?
GIS on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, EL or GIS?
EL on the Momentum factor, by 35 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, EL or GIS?
EL is the more resilient of the two, so the other name carries the higher downside risk. EL on Risk Resilience, by 13 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is EL more profitable than GIS?
The profitability evidence is mixed: gross margin 75.5% vs 33.4%; operating margin 5.2% vs 20%; ttm roe 4.6% vs -1%. Each name leads on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.
Is EL's lead over GIS getting stronger or weaker?
EL lead: Reversed — GIS led by 3 AIQ points 30 sessions ago; EL now leads by 6. This is measured from 119 daily comparison snapshots between 2026-05-04 and 2026-09-10. The lead has changed hands 3 times in that window, most recently on 2026-09-03, when EL moved ahead of GIS.
What would change the EL vs GIS verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: GIS closes the Momentum gap — currently 35 points behind, the largest single contributor to EL's edge; GIS's Death Cross Active resolves — a bearish trend rule currently active against it; EL's conflicting signal state resolves bearish — it currently carries 1 bullish and 2 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about EL and GIS?
EL: 1 bullish / 2 bearish / 1 neutral, conflicted. GIS: 1 bullish / 4 bearish / 2 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on EL is Death Cross Active (bearish, long horizon). On GIS it is Death Cross Active (bearish, long horizon).
Compare EL and GIS with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.