FLO vs HSY Stock Comparison

Compare FLO and HSY across AIQ Score, fundamentals, valuation, momentum, risk, analyst expectations and current market evidence.

Market data as of Sep 11, 2026 market close· AIQ score gap 3 points
FLO
Consumer Defensive
vs
HSY
Consumer Defensive
FLO
Flowers Foods, Inc.
Leads
Price
$6.09
Day move
-0.33%
AIQ Score
43/100
Best edge
Value
Sector
Consumer Defensive
HSY
The Hershey Company
Price
$173
Day move
-0.59%
AIQ Score
40/100
Best edge
Quality
Sector
Consumer Defensive

What is the main difference between FLO and HSY?

FLO leads the current stock comparison as Flowers Foods, Inc., with the clearest separation coming from value and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Flowers Foods, Inc. vs The Hershey Company

Data as of Sep 11, 2026· market close· Consumer Defensive· Coverage 66/66 fields· High confidence
AIQ VerdictFragileAIQ Comparison Conviction 2/10

FLO leads

FLO leads by 3 AIQ points, primarily on Value and Momentum, having only recently taken the lead back from HSY. Wall Street currently favors HSY on target upside.

Fragile: 1 of 6 evidence groups support FLO, the lead recently changed hands, and its current signal state is conflicted.

Evidence agreement: 1 of 6Comparison trend: Reversed
FLO

Flowers Foods, Inc.

Leads
AIQ Score
43/100
AIQ Edge Score
4/10
HSY

The Hershey Company

AIQ Score
40/100
AIQ Edge Score
3/10

The Algovestiq AIQ Score currently favors FLO over HSY, 43 versus 40 as of Sep 11, 2026. FLO's advantage is driven primarily by stronger value and momentum, while HSY holds the stronger quality profile. FLO also shows the weaker technical structure relative to its 50-day moving average, though analyst target upside currently favors HSY. 1 of 6 covered evidence groups favor FLO today, and the comparison is rated Fragile on stability: the AIQ gap is narrow at 3 points. FLO lead: Reversed — HSY led by 3 AIQ points 30 sessions ago; FLO now leads by 3.

Compare Flowers Foods, Inc. and The Hershey Company across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Price-return comparison using available daily close history.

FLO
-74.0%
HSY
-0.6%

Total return comparison

Growth of $10,000

FLO $2,603 · HSY $9,935

Based on available close-price history. Distribution reinvestment is not added unless already reflected in the source series.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

FLO advantage
0
HSY advantage
  • Value73 vs 31
    FLO +42
  • Quality33 vs 61
    HSY +28
  • Risk Resilience30 vs 45
    HSY +15
  • Momentum25 vs 21
    FLO +4

1 of 6 evidence groups favor FLO. FLO’s edge is concentrated in value and momentum; HSY keeps a meaningful quality edge.

What changed since the last close

Latest scored session 2026-09-10, compared against the prior scored session 2026-09-09.

FLO+1 AIQ

Largest factor move: Risk Resilience +1

No new signals fired.

HSY+1 AIQ

Largest factor move: Momentum +1

No new signals fired.

FLO's lead was unchanged in the latest snapshot.

Deeper signal detail for each name lives on its own signals page — FLO and HSY both carry a full feed there.

The central trade-off

FLO (Flowers Foods, Inc.): the stronger current systematic profile, led by value and momentum.

HSY (The Hershey Company): the counter-case, on quality, risk resilience, fundamentals.

The AIQ Score and Wall Street therefore point in different directions on this pair.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

FLO

FLO on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

HSY

HSY on combined revenue and EPS growth.

Value

FLO

FLO on the peer-relative Value factor, by 42 points.

Momentum

FLO

FLO on the Momentum factor, by 4 points.

Lower downside

HSY

HSY on Risk Resilience, by 15 points.

Analyst upside

HSY

HSY on implied upside to the consensus price target.

AIQ vs Wall Street

The model and the Street disagree here: AIQ favors FLO, analyst targets favor HSY. That disagreement is the most useful thing on this page.

MeasureFLOHSYNote
Implied upside to target+14.9%+21%HSY has more room
Target dispersion+28.6%+33.4%Lower is tighter analyst agreement
ConsensusHoldHoldContext, not a primary driver
Analysts covering313Higher coverage generally improves confidence

The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

1 of 6 covered evidence groups favor FLO. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreEven43 vs 40
FundamentalsHSYon balancerevenue growth -24.1% vs -10.2%; EPS growth -5% vs 3.2%; TTM ROE 4.1% vs 32.2%; gross margin 47.9% vs 38.1%; operating margin 5.5% vs 17.6% — HSY takes 4 of 5 decided legs, not all of them
ValuationFLOValue 73 vs 31
TechnicalsHSYPrice vs 50-day -18.8% vs -2.9%; vs 200-day -31.2% vs -9.3%
Risk ResilienceHSYRisk Resilience 30 vs 45
Analyst expectationsHSYTarget upside 14.9% vs 21%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of FLO and HSY and are excluded from the count.

AIQ Decision Stability

Fragile

The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.

  • The AIQ gap is narrow at 3 points. (argues the conclusion is provisional)
  • Only 1 of 6 covered evidence groups agree. (argues the conclusion is provisional)
  • The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on FLO.

How the comparison changed

119 daily snapshots · May 4 Sep 10

FLO lead: Reversed — HSY led by 3 AIQ points 30 sessions ago; FLO now leads by 3.

May 4FLO leads above the line · HSY leads belowSep 10
Today
FLO +3
43 vs 40
7 sessions ago
FLO +1
42 vs 41
30 sessions ago
HSY +3
49 vs 52
90 sessions ago
FLO +11
53 vs 42

The lead changed hands 2 times in this window, most recently on Aug 28 when FLO moved ahead of HSY.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

FLOConflicted

1 bullish / 5 bearish / 2 neutral, conflicted

  • Death Cross Active bearish, trend, long horizon (18.34%)
  • Bollinger Band Squeeze neutral, volatility, short horizon
  • Keltner Channel Breakdown bearish, volatility, short horizon
HSYConflicted

1 bullish / 3 bearish, conflicted

  • Death Cross Active bearish, trend, long horizon (7.70%)
  • RSI Oversold - Potential Bounce bullish, momentum, short horizon
  • Downtrend Structure Active bearish, trend, long horizon

FLO leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

FLODivergence

Price is down while the AIQ Score moved up 1 points over the same session — price and model disagree (price -0.33%, AIQ +1 points).

HSYDivergence

Price is down while the AIQ Score moved up 1 points over the same session — price and model disagree (price -0.59%, AIQ +1 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1HSY closes the Value gap — currently 42 points behind, the largest single contributor to FLO's edge.
  2. 2HSY's Death Cross Active resolves — a bearish trend rule currently active against it.
  3. 3FLO's conflicting signal state resolves bearish — it currently carries 1 bullish and 5 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

HSY leads on balance
MetricFLOHSY
Revenue growth (YoY)-24.1%-10.2%
EPS growth (YoY)-5%3.2%
Gross margin47.9%38.1%
Operating margin5.5%17.6%
Return on equity (TTM)4.1%32.2%
Debt to equity1.521.23

Performance

HSY leads 6 of 6 windows
MetricFLOHSY
1 week (5 sessions)-8.5%-1.7%
1 month (20 sessions)-14.8%-5.4%
3 months (63 sessions)-21.4%-1.3%
6 months (126 sessions)-29.1%-20%
Year to date-41.8%-4.2%
1 year (252 sessions)-58.5%-7%

Technicals

HSY has the stronger structure
MetricFLOHSY
RSI (14)26.525.3
ADX (14)37.320.8
Price vs 50-day-18.8%-2.9%
Price vs 200-day-31.2%-9.3%
Volatility (1M, annualized)42%21.8%

Risk

HSY is the more resilient
MetricFLOHSY
Beta0.06-0.13
Sharpe ratio-2.21-0.27
Sortino ratio-3.36-0.46
Max drawdown-58.7%-27.9%
Current drawdown-58.7%-26.2%
Annualized volatility38.5%27.5%
Value at risk (95%)-3.8%-2.8%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, FLO or HSY?

On the Algovestiq AIQ Score, FLO is the stronger of the two as of Sep 11, 2026, scoring 43 against HSY's 40. The edge comes from value and momentum. HSY is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is FLO or HSY the better buy right now?

FLO carries the stronger systematic profile as of Sep 11, 2026, and the comparison is rated Fragile — 1 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the AIQ gap is narrow at 3 points. Treat the lead as provisional.

Why does the AIQ Score favor FLO over HSY?

The composite weights Quality, Value, Momentum and Risk Resilience. FLO leads Value by 42 points; HSY leads Quality by 28 points; HSY leads Risk Resilience by 15 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, FLO or HSY?

Analyst price targets imply +14.9% upside for FLO and +21% for HSY, so the Street currently favors HSY. That points the opposite way to the AIQ Score, which favors FLO. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, FLO or HSY?

FLO is the better-valued of the two on the peer-relative Value factor. FLO on the peer-relative Value factor, by 42 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, FLO or HSY?

HSY on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, FLO or HSY?

FLO on the Momentum factor, by 4 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, FLO or HSY?

HSY is the more resilient of the two, so the other name carries the higher downside risk. HSY on Risk Resilience, by 15 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is FLO more profitable than HSY?

The profitability evidence is mixed: gross margin 47.9% vs 38.1%; operating margin 5.5% vs 17.6%; ttm roe 4.1% vs 32.2%. FLO leads on one measure and HSY on two measures, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.

Is FLO's lead over HSY getting stronger or weaker?

FLO lead: Reversed — HSY led by 3 AIQ points 30 sessions ago; FLO now leads by 3. This is measured from 119 daily comparison snapshots between 2026-05-04 and 2026-09-10. The lead has changed hands 2 times in that window, most recently on 2026-08-28, when FLO moved ahead of HSY.

What would change the FLO vs HSY verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: HSY closes the Value gap — currently 42 points behind, the largest single contributor to FLO's edge; HSY's Death Cross Active resolves — a bearish trend rule currently active against it; FLO's conflicting signal state resolves bearish — it currently carries 1 bullish and 5 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

What do the current signals say about FLO and HSY?

FLO: 1 bullish / 5 bearish / 2 neutral, conflicted. HSY: 1 bullish / 3 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on FLO is Death Cross Active (bearish, long horizon). On HSY it is Death Cross Active (bearish, long horizon).

Compare FLO and HSY with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.