M vs ONON Stock Comparison
M currently leads ONON in this stock comparison, with AIQ scores of 60 vs 51. The clearest difference is value, while ONON has the stronger quality profile.
What is the main difference between M and ONON?
M leads the current stock comparison as Macy's, Inc., with the clearest separation coming from value and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Macy's, Inc. vs On Holding AG
M leads
M leads by 9 AIQ points, primarily on Value and Momentum, having only recently taken the lead back from ONON. Wall Street currently favors ONON on target upside.
Fragile: 3 of 6 evidence groups support M, the lead recently changed hands, and its signal state is cleanly positive.
Macy's, Inc.
On Holding AG
The Algovestiq AIQ Score currently favors M over ONON, 60 versus 51 as of Oct 31, 2026. M's advantage is driven primarily by stronger value and momentum, while ONON holds the stronger quality profile. M also shows the weaker technical structure relative to its 50-day moving average, though analyst target upside currently favors ONON. 3 of 6 covered evidence groups favor M today, and the comparison is rated Fragile on stability: only 3 of 6 covered evidence groups agree. M lead: Reversed — ONON led by 2 AIQ points 30 sessions ago; M now leads by 9.
Compare Macy's, Inc. and On Holding AG across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare M and ONON against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Value70 vs 33M +37
- Quality45 vs 78ONON +33
- Momentum70 vs 42M +28
- Risk Resilience50 vs 47Even
3 of 6 evidence groups favor M. M’s edge is concentrated in value and momentum; ONON keeps a meaningful quality edge.
What changed since the last close
Latest scored session 2026-10-28, compared against the prior scored session 2026-10-27.
Largest factor move: Momentum -1, not enough on its own to move the overall score.
No signal started or stopped since the prior session; its 6 active signals are unchanged.
Largest factor move: Momentum -6
No signal started or stopped since the prior session; its 4 active signals are unchanged.
M's lead widened by 1 AIQ point in the latest session.
Deeper signal detail for each name lives on its own signals page — M and ONON both carry a full feed there.
The central trade-off
M (Macy's, Inc.): the stronger current systematic profile, led by value and momentum.
ONON (On Holding AG): the counter-case, on quality, fundamentals, analyst expectations — but at materially higher volatility, 36.2% against 30.9%.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
MM on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
ONONONON on combined revenue and EPS growth.
Value
MM on the peer-relative Value factor, by 37 points.
Momentum
MM on the Momentum factor, by 28 points.
Lower downside
MM carries the lower 1-month annualized volatility.
Analyst upside
ONONONON on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors M, analyst targets favor ONON. That disagreement is the most useful thing on this page.
| Measure | M | ONON | Note |
|---|---|---|---|
| Implied upside to target | +0.6% | +30.7% | ONON has more room |
| Target dispersion | +33% | +142.7% | Lower is tighter analyst agreement |
| Consensus | Hold | Buy | Context, not a primary driver |
| Analysts covering | 4 | 20 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor M. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | M | 60 vs 51 |
| Fundamentals | ONON | EPS growth -87.2% vs -3.1%; TTM ROE 14.4% vs 23.2%; gross margin 36.5% vs 64.8%; operating margin 4.5% vs 13.8% |
| Valuation | M | Value 70 vs 33 |
| Technicals | M | Price vs 50-day 6% vs 10.3%; vs 200-day 9.7% vs -13.1% |
| Risk Resilience | Even | Risk Resilience 50 vs 47 |
| Analyst expectations | ONON | Target upside 0.6% vs 30.7% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of M and ONON and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 9 points.
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader's signal state is cleanly positive. (supports the conclusion holding)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on M.
How the comparison changed
120 daily snapshots · Jun 29 – Oct 28M lead: Reversed — ONON led by 2 AIQ points 30 sessions ago; M now leads by 9.
- Today
- M +9
- 60 vs 51
- 7 sessions ago
- M +6
- 61 vs 55
- 30 sessions ago
- ONON +2
- 57 vs 59
- 90 sessions ago
- M +8
- 50 vs 42
The lead changed hands 3 times in this window, most recently on Oct 19 when ONON moved ahead of M.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
4 bullish / 0 bearish / 2 neutral
Only M
- Golden Cross Active — bullish, trend, long horizon (5.10%)
- EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
- Uptrend Structure Active — bullish, trend, long horizon
- MACD Bullish Crossover — bullish, momentum, short horizon
0 bullish / 2 bearish / 2 neutral
Only ONON
- Death Cross Active — bearish, trend, long horizon (19.97%)
- MACD Bearish Crossover — bearish, momentum, short horizon
Both carry 2 more signals that do not separate them: Bollinger Band Squeeze, ATR Expansion - Breakout Mode.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -2.47%, AIQ 0 points).
Price is up while the AIQ Score moved down 1 points over the same session — price and model disagree (price +2.99%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1ONON closes the Value gap — currently 37 points behind, the largest single contributor to M's edge.
- 2ONON's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3M's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
ONON leads on balance| Metric | M | ONON |
|---|---|---|
| Revenue growth (YoY) | -38.2% | 0% |
| EPS growth (YoY) | -87.2% | -3.1% |
| Gross margin | 36.5% | 64.8% |
| Operating margin | 4.5% | 13.8% |
| Return on equity (TTM) | 14.4% | 23.2% |
| Debt to equity | 1.06 | 0.29 |
Performance
M leads 5 of 6 windows| Metric | M | ONON |
|---|---|---|
| 1 week (5 sessions) | 1.3% | -6.7% |
| 1 month (20 sessions) | 4.3% | 7.9% |
| 3 months (63 sessions) | -4.8% | -13.9% |
| 6 months (126 sessions) | 23% | -9.6% |
| Year to date | 7.7% | -31.3% |
| 1 year (252 sessions) | 26.8% | -23.4% |
Technicals
M has the stronger structure| Metric | M | ONON |
|---|---|---|
| RSI (14) | 59.8 | 36.3 |
| ADX (14) | 12.5 | 30 |
| Price vs 50-day | 6% | 10.3% |
| Price vs 200-day | 9.7% | -13.1% |
| Volatility (1M, annualized) | 30.9% | 36.2% |
Risk
Split| Metric | M | ONON |
|---|---|---|
| Beta | 0.99 | 1.34 |
| Sharpe ratio | 0.56 | -0.35 |
| Sortino ratio | 1.02 | -0.45 |
| Max drawdown | -29.9% | -47.1% |
| Current drawdown | -9.4% | -36.9% |
| Annualized volatility | 41% | 49% |
| Value at risk (95%) | -3.8% | -4.4% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, M or ONON?
On the Algovestiq AIQ Score, M is the stronger of the two as of Oct 31, 2026, scoring 60 against ONON's 51. The edge comes from value and momentum. ONON is not without a case — it holds the better quality profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is M or ONON the better buy right now?
M carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Fragile — 3 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 3 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor M over ONON?
The composite weights Quality, Value, Momentum and Risk Resilience. M leads Value by 37 points; ONON leads Quality by 33 points; M leads Momentum by 28 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, M or ONON?
Analyst price targets imply +0.6% upside for M and +30.7% for ONON, so the Street currently favors ONON. That points the opposite way to the AIQ Score, which favors M. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, M or ONON?
M is the better-valued of the two on the peer-relative Value factor. M on the peer-relative Value factor, by 37 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, M or ONON?
ONON on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, M or ONON?
M on the Momentum factor, by 28 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, M or ONON?
M is the more resilient of the two, so the other name carries the higher downside risk. M carries the lower 1-month annualized volatility. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is M more profitable than ONON?
ONON leads on the comparable margin measures — gross margin 36.5% vs 64.8%; operating margin 4.5% vs 13.8%; ttm roe 14.4% vs 23.2%.
Is M's lead over ONON getting stronger or weaker?
M lead: Reversed — ONON led by 2 AIQ points 30 sessions ago; M now leads by 9. This is measured from 120 daily comparison snapshots between 2026-06-29 and 2026-10-28. The lead has changed hands 3 times in that window, most recently on 2026-10-19, when ONON moved ahead of M.
What would change the M vs ONON verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: ONON closes the Value gap — currently 37 points behind, the largest single contributor to M's edge; ONON's Death Cross Active resolves — a bearish trend rule currently active against it; m's Golden Cross Active breaks down — it is the strongest rule currently supporting the verdict; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about M and ONON?
M: 4 bullish / 0 bearish / 2 neutral. ONON: 0 bullish / 2 bearish / 2 neutral. The most decision-relevant rule on M is Golden Cross Active (bullish, long horizon). On ONON it is Death Cross Active (bearish, long horizon).
Compare M and ONON with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.