RMCF vs SJM Stock Comparison

Compare RMCF and SJM across AIQ Score, fundamentals, valuation, momentum, risk, analyst expectations and current market evidence.

Market data as of Sep 11, 2026 market close· AIQ score gap 12 points
RMCF
Consumer Defensive
vs
SJM
Consumer Defensive
RMCF
Rocky Mountain Chocolate Factory, Inc.
Price
$0.90
Day move
-1.07%
AIQ Score
33/100
Best edge
Value
Sector
Consumer Defensive
SJM
The J. M. Smucker Company
Leads
Price
$121
Day move
+0.06%
AIQ Score
45/100
Best edge
Momentum
Sector
Consumer Defensive

What is the main difference between RMCF and SJM?

SJM leads the current stock comparison as The J. M. Smucker Company, with the clearest separation coming from momentum and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Rocky Mountain Chocolate Factory, Inc. vs The J. M. Smucker Company

Data as of Sep 11, 2026· market close· Consumer Defensive· Coverage 61/66 fields· High confidence
AIQ VerdictStableAIQ Comparison Conviction 8/10

SJM leads

SJM leads by 12 AIQ points, primarily on Momentum and Quality, and the lead has widened from 2 points over 30 sessions.

Stable: 4 of 5 evidence groups support SJM, its lead is widening, and its current signal state is conflicted.

Evidence agreement: 4 of 5Comparison trend: Strengthening
RMCF

Rocky Mountain Chocolate Factory, Inc.

AIQ Score
33/100
AIQ Edge Score
2/10
SJM

The J. M. Smucker Company

Leads
AIQ Score
45/100
AIQ Edge Score
5/10

The Algovestiq AIQ Score currently favors SJM over RMCF, 45 versus 33 as of Sep 11, 2026. SJM's advantage is driven primarily by stronger momentum and quality, while RMCF holds the stronger value profile. SJM also shows the stronger technical structure relative to its 50-day moving average. 4 of 5 covered evidence groups favor SJM today, and the comparison is rated Stable on stability: the leader is throwing conflicting signals. SJM lead: Strengthening — the AIQ differential moved from 2 to 12 points over 30 sessions.

Compare Rocky Mountain Chocolate Factory, Inc. and The J. M. Smucker Company across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Price-return comparison using available daily close history.

RMCF
-89.0%
SJM
-1.3%

Total return comparison

Growth of $10,000

RMCF $1,098 · SJM $9,866

Based on available close-price history. Distribution reinvestment is not added unless already reflected in the source series.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

RMCF advantage
0
SJM advantage
  • Momentum25 vs 54
    SJM +29
  • Quality9 vs 33
    SJM +24
  • Value64 vs 52
    RMCF +12
  • Risk Resilience34 vs 41
    SJM +7

4 of 5 evidence groups favor SJM. SJM’s edge is concentrated in momentum and quality; RMCF keeps a meaningful value edge.

What changed since the last close

Latest scored session 2026-09-10, compared against the prior scored session 2026-09-09.

RMCF0 AIQ

No factor moved materially.

No new signals fired.

SJM-2 AIQ

Largest factor move: Momentum -6

No new signals fired.

SJM's lead narrowed by 2 AIQ points in the latest snapshot.

Deeper signal detail for each name lives on its own signals page — RMCF and SJM both carry a full feed there.

The central trade-off

SJM (The J. M. Smucker Company): the stronger current systematic profile, led by momentum and quality.

RMCF (Rocky Mountain Chocolate Factory, Inc.): the counter-case, on value, valuation — but at materially higher volatility, 121.5% against 28.7%.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

SJM

SJM on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

RMCF

RMCF on combined revenue and EPS growth.

Value

RMCF

RMCF on the peer-relative Value factor, by 12 points.

Momentum

SJM

SJM on the Momentum factor, by 29 points.

Lower downside

SJM

SJM on Risk Resilience, by 7 points.

Analyst upside

Even

Analyst targets are level or not covered for both names.

AIQ vs Wall Street

Where the systematic read and the analyst consensus line up — and where they do not.

MeasureRMCFSJMNote
Implied upside to target+4.7%Level
Target dispersion+48.9%Lower is tighter analyst agreement
ConsensusBuyContext, not a primary driver
Analysts covering014Higher coverage generally improves confidence

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

4 of 5 covered evidence groups favor SJM. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreSJM33 vs 45
FundamentalsSJMon balancerevenue growth -9.5% vs -2.2%; EPS growth 71.4% vs -16.5%; TTM ROE -100.5% vs 4.1%; gross margin 18.8% vs 38.7%; operating margin -15.8% vs 19.7% — SJM takes 4 of 5 decided legs, not all of them
ValuationRMCFValue 64 vs 52
TechnicalsSJMPrice vs 50-day -13.2% vs 1%; vs 200-day -50.3% vs 13.1%
Risk ResilienceSJMRisk Resilience 34 vs 41
Analyst expectationsNot coveredNot covered

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of RMCF and SJM and are excluded from the count.

AIQ Decision Stability

Stable

The conclusion rests on a wide gap and broad agreement. It is unlikely to turn on a single session.

  • The AIQ gap is wide at 12 points. (supports the conclusion holding)
  • 4 of 5 covered evidence groups point the same way. (supports the conclusion holding)
  • The leader's advantage has been widening. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on SJM.

How the comparison changed

119 daily snapshots · May 4 Sep 10

SJM lead: Strengthening — the AIQ differential moved from 2 to 12 points over 30 sessions.

May 4RMCF leads above the line · SJM leads belowSep 10
Today
SJM +12
33 vs 45
7 sessions ago
SJM +18
33 vs 51
30 sessions ago
SJM +2
44 vs 46
90 sessions ago
SJM +10
34 vs 44

The lead changed hands 4 times in this window, most recently on Aug 19 when SJM moved ahead of RMCF.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

RMCFConflicted

1 bullish / 3 bearish / 1 neutral, conflicted

  • Death Cross Active bearish, trend, long horizon (76.48%)
  • RSI Oversold - Potential Bounce bullish, momentum, short horizon
  • Downtrend Structure Active bearish, trend, long horizon
SJMConflicted

3 bullish / 1 bearish, conflicted

  • Golden Cross Active bullish, trend, long horizon (12.04%)
  • EMA Ribbon Expansion Bullish bullish, trend, medium horizon
  • Uptrend Structure Active bullish, trend, long horizon

SJM leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

RMCFNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -1.07%, AIQ 0 points).

SJMNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price +0.06%, AIQ -2 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1RMCF closes the Momentum gap — currently 29 points behind, the largest single contributor to SJM's edge.
  2. 2RMCF's Death Cross Active resolves — a bearish trend rule currently active against it.
  3. 3SJM's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

SJM leads on balance
MetricRMCFSJM
Revenue growth (YoY)-9.5%-2.2%
EPS growth (YoY)71.4%-16.5%
Gross margin18.8%38.7%
Operating margin-15.8%19.7%
Return on equity (TTM)-100.5%4.1%
Debt to equity21.2

Performance

SJM leads 6 of 6 windows
MetricRMCFSJM
1 week (5 sessions)-11.1%-6.5%
1 month (20 sessions)-40.3%1.9%
3 months (63 sessions)-42.2%3.4%
6 months (126 sessions)-62.2%12.5%
Year to date-52.3%23.8%
1 year (252 sessions)-38.7%8.5%

Technicals

SJM has the stronger structure
MetricRMCFSJM
RSI (14)19.645.5
ADX (14)24.423
Price vs 50-day-13.2%1%
Price vs 200-day-50.3%13.1%
Volatility (1M, annualized)121.5%28.7%

Risk

SJM is the more resilient
MetricRMCFSJM
Beta1.79-0.25
Sharpe ratio0.210.31
Sortino ratio0.520.56
Max drawdown-76.9%-22.8%
Current drawdown-68.8%-8.5%
Annualized volatility156.6%29.1%
Value at risk (95%)-7.2%-2.6%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, RMCF or SJM?

On the Algovestiq AIQ Score, SJM is the stronger of the two as of Sep 11, 2026, scoring 45 against RMCF's 33. The edge comes from momentum and quality. RMCF is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is RMCF or SJM the better buy right now?

SJM carries the stronger systematic profile as of Sep 11, 2026, and the comparison is rated Stable — 4 of 5 covered evidence groups agree. A Stable rating means the gap is wide and the evidence is broad, so the conclusion is unlikely to turn on a single session.

Why does the AIQ Score favor SJM over RMCF?

The composite weights Quality, Value, Momentum and Risk Resilience. SJM leads Momentum by 29 points; SJM leads Quality by 24 points; RMCF leads Value by 12 points. Where the two split, the factor with the larger weight carries the result.

Which has more analyst upside, RMCF or SJM?

Analyst price targets imply not covered upside for RMCF and +4.7% for SJM. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, RMCF or SJM?

RMCF is the better-valued of the two on the peer-relative Value factor. RMCF on the peer-relative Value factor, by 12 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, RMCF or SJM?

RMCF on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, RMCF or SJM?

SJM on the Momentum factor, by 29 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, RMCF or SJM?

SJM is the more resilient of the two, so the other name carries the higher downside risk. SJM on Risk Resilience, by 7 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is RMCF more profitable than SJM?

SJM leads on the comparable margin measures — gross margin 18.8% vs 38.7%; operating margin -15.8% vs 19.7%; ttm roe -100.5% vs 4.1%.

Is SJM's lead over RMCF getting stronger or weaker?

SJM lead: Strengthening — the AIQ differential moved from 2 to 12 points over 30 sessions. This is measured from 119 daily comparison snapshots between 2026-05-04 and 2026-09-10. The lead has changed hands 4 times in that window, most recently on 2026-08-19, when SJM moved ahead of RMCF.

What would change the RMCF vs SJM verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: RMCF closes the Momentum gap — currently 29 points behind, the largest single contributor to SJM's edge; RMCF's Death Cross Active resolves — a bearish trend rule currently active against it; SJM's conflicting signal state resolves bearish — it currently carries 3 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

What do the current signals say about RMCF and SJM?

RMCF: 1 bullish / 3 bearish / 1 neutral, conflicted. SJM: 3 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on RMCF is Death Cross Active (bearish, long horizon). On SJM it is Golden Cross Active (bullish, long horizon).

Compare RMCF and SJM with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.