SON vs VRSK Stock Comparison
VRSK currently leads SON in this stock comparison, with AIQ scores of 58 vs 44. The clearest difference is quality, while SON has the stronger value profile.
What is the main difference between SON and VRSK?
VRSK leads the current stock comparison as Verisk Analytics, Inc., with the clearest separation coming from quality and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Sonoco Products Company vs Verisk Analytics, Inc.
VRSK leads
VRSK leads by 14 AIQ points, primarily on Quality and Momentum, having only recently taken the lead back from SON. Wall Street currently favors SON on target upside.
Fragile: 3 of 6 evidence groups support VRSK, the lead recently changed hands, and its current signal state is conflicted.
Sonoco Products Company
Verisk Analytics, Inc.
The Algovestiq AIQ Score currently favors VRSK over SON, 58 versus 44 as of Oct 31, 2026. VRSK's advantage is driven primarily by stronger quality and momentum, while SON holds the stronger value profile. VRSK also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors SON. 3 of 6 covered evidence groups favor VRSK today, and the comparison is rated Fragile on stability: only 3 of 6 covered evidence groups agree. VRSK lead: Reversed — SON led by 1 AIQ points 30 sessions ago; VRSK now leads by 14.
Compare Sonoco Products Company and Verisk Analytics, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare SON and VRSK against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Quality15 vs 60VRSK +45
- Momentum45 vs 77VRSK +32
- Value68 vs 50SON +18
- Risk Resilience49 vs 40SON +9
3 of 6 evidence groups favor VRSK. VRSK’s edge is concentrated in quality and momentum; SON keeps a meaningful value edge.
What changed since the last close
Latest scored session 2026-10-28, compared against the prior scored session 2026-10-27.
Largest factor move: Momentum -8
No signal started or stopped since the prior session; its 4 active signals are unchanged.
Largest factor move: Momentum -4
No signal started or stopped since the prior session; its 2 active signals are unchanged.
VRSK's lead widened by 1 AIQ point in the latest session.
Deeper signal detail for each name lives on its own signals page — SON and VRSK both carry a full feed there.
The central trade-off
VRSK (Verisk Analytics, Inc.): the stronger current systematic profile, led by quality and momentum.
SON (Sonoco Products Company): the counter-case, on value, risk resilience, valuation.
The AIQ Score and Wall Street therefore point in different directions on this pair.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
VRSKVRSK on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
VRSKVRSK on combined revenue and EPS growth.
Value
SONSON on the peer-relative Value factor, by 18 points.
Momentum
VRSKVRSK on the Momentum factor, by 32 points.
Lower downside
SONSON on Risk Resilience, by 9 points.
Analyst upside
SONSON on implied upside to the consensus price target.
AIQ vs Wall Street
The model and the Street disagree here: AIQ favors VRSK, analyst targets favor SON. That disagreement is the most useful thing on this page.
| Measure | SON | VRSK | Note |
|---|---|---|---|
| Implied upside to target | +16.8% | +15.6% | SON has more room |
| Target dispersion | +22.3% | +27.8% | Lower is tighter analyst agreement |
| Consensus | Hold | Buy | Context, not a primary driver |
| Analysts covering | 5 | 7 | Higher coverage generally improves confidence |
The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
Dividend growth
| Dividend metric | SON | VRSK |
|---|---|---|
| 5Y dividend CAGR | 4.17% | 10.76% |
| 2020 regular DPS | $1.720 | $1.080 |
| 2025 regular DPS | $2.110 | $1.800 |
| Years increased | 5 | 5 |
| No cut in window | Yes | Yes |
| Cohort rank | #281 | #82 |
VRSK grew its split-adjusted regular dividend faster over 2020–2025 — 10.76% a year against SON's 4.17%. Neither company reduced its regular dividend in any year of the window.
Yield and payout ratio shown elsewhere on this page are current values, not part of the study window.
Split-adjusted regular dividends per share, 2020–2025, excluding special dividends. Research as of Sep 19, 2026.
AIQ Agreement Matrix
3 of 6 covered evidence groups favor VRSK. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | VRSK | 44 vs 58 |
| Fundamentals | VRSKon balance | revenue growth 8.3% vs 3%; EPS growth -8% vs 1.2%; TTM ROE -6.1% vs -212%; gross margin 20.2% vs 67.7%; operating margin -2.3% vs 44.7% — VRSK takes 3 of 5 decided legs, not all of them |
| Valuation | SON | Value 68 vs 50 |
| Technicals | VRSK | Price vs 50-day -2% vs 8.3%; vs 200-day -6.9% vs 1.7% |
| Risk Resilience | SON | Risk Resilience 49 vs 40 |
| Analyst expectations | SON | Target upside 16.8% vs 15.6% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of SON and VRSK and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is wide at 14 points. (supports the conclusion holding)
- Only 3 of 6 covered evidence groups agree. (argues the conclusion is provisional)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on VRSK.
How the comparison changed
120 daily snapshots · Jun 29 – Oct 28VRSK lead: Reversed — SON led by 1 AIQ points 30 sessions ago; VRSK now leads by 14.
- Today
- VRSK +14
- 44 vs 58
- 7 sessions ago
- VRSK +8
- 53 vs 61
- 30 sessions ago
- SON +1
- 48 vs 47
- 90 sessions ago
- SON +4
- 54 vs 50
The lead changed hands 5 times in this window, most recently on Oct 8 when VRSK moved ahead of SON.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
1 bullish / 2 bearish / 1 neutral, conflicted
Only SON
- Bollinger Band Squeeze — neutral, volatility, short horizon
- Downtrend Structure Active — bearish, trend, long horizon
1 bullish / 1 bearish, conflicted
No signal that the other name lacks.
Both carry 2 more signals that do not separate them: Death Cross Active, MACD Bullish Crossover.
VRSK leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Price is up while the AIQ Score moved down 2 points over the same session — price and model disagree (price +0.14%, AIQ -2 points).
Price is up while the AIQ Score moved down 1 points over the same session — price and model disagree (price +2.93%, AIQ -1 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1SON closes the Quality gap — currently 45 points behind, the largest single contributor to VRSK's edge.
- 2SON's Death Cross Active resolves — a bearish trend rule currently active against it.
- 3VRSK's conflicting signal state resolves bearish — it currently carries 1 bullish and 1 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
VRSK leads on balance| Metric | SON | VRSK |
|---|---|---|
| Revenue growth (YoY) | 8.3% | 3% |
| EPS growth (YoY) | -8% | 1.2% |
| Gross margin | 20.2% | 67.7% |
| Operating margin | -2.3% | 44.7% |
| Return on equity (TTM) | -6.1% | -212% |
| Debt to equity | 1.62 | -3.88 |
Performance
VRSK leads 4 of 6 windows| Metric | SON | VRSK |
|---|---|---|
| 1 week (5 sessions) | -4.3% | -1.3% |
| 1 month (20 sessions) | -0.1% | 13.1% |
| 3 months (63 sessions) | -14.2% | -5.3% |
| 6 months (126 sessions) | -0.8% | 0.9% |
| Year to date | 11.7% | -15.2% |
| 1 year (252 sessions) | 20.8% | -19.2% |
Technicals
VRSK has the stronger structure| Metric | SON | VRSK |
|---|---|---|
| RSI (14) | 53 | 63.9 |
| ADX (14) | 26 | 25.8 |
| Price vs 50-day | -2% | 8.3% |
| Price vs 200-day | -6.9% | 1.7% |
| Volatility (1M, annualized) | 16.2% | 38.8% |
Risk
SON is the more resilient| Metric | SON | VRSK |
|---|---|---|
| Beta | 0.42 | -0.48 |
| Sharpe ratio | 0.64 | -0.47 |
| Sortino ratio | 0.77 | -0.64 |
| Max drawdown | -21.2% | -32.4% |
| Current drawdown | -19.5% | -18.2% |
| Annualized volatility | 32.9% | 36.9% |
| Value at risk (95%) | -2.6% | -3.4% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, SON or VRSK?
On the Algovestiq AIQ Score, VRSK is the stronger of the two as of Oct 31, 2026, scoring 58 against SON's 44. The edge comes from quality and momentum. SON is not without a case — it holds the better value profile, which matters more if that is the objective you are optimizing for. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is SON or VRSK the better buy right now?
VRSK carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Fragile — 3 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: only 3 of 6 covered evidence groups agree. Treat the lead as provisional.
Why does the AIQ Score favor VRSK over SON?
The composite weights Quality, Value, Momentum and Risk Resilience. VRSK leads Quality by 45 points; VRSK leads Momentum by 32 points; SON leads Value by 18 points. Where the two split, the factor with the larger weight carries the result.
Which has more analyst upside, SON or VRSK?
Analyst price targets imply +16.8% upside for SON and +15.6% for VRSK, so the Street currently favors SON. That points the opposite way to the AIQ Score, which favors VRSK. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, SON or VRSK?
SON is the better-valued of the two on the peer-relative Value factor. SON on the peer-relative Value factor, by 18 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, SON or VRSK?
VRSK on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, SON or VRSK?
VRSK on the Momentum factor, by 32 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, SON or VRSK?
SON is the more resilient of the two, so the other name carries the higher downside risk. SON on Risk Resilience, by 9 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is SON more profitable than VRSK?
The profitability evidence is mixed: gross margin 20.2% vs 67.7%; operating margin -2.3% vs 44.7%; ttm roe -6.1% vs -212%. SON leads on one measure and VRSK on two measures, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.
Is VRSK's lead over SON getting stronger or weaker?
VRSK lead: Reversed — SON led by 1 AIQ points 30 sessions ago; VRSK now leads by 14. This is measured from 120 daily comparison snapshots between 2026-06-29 and 2026-10-28. The lead has changed hands 5 times in that window, most recently on 2026-10-08, when VRSK moved ahead of SON.
What would change the SON vs VRSK verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: SON closes the Quality gap — currently 45 points behind, the largest single contributor to VRSK's edge; SON's Death Cross Active resolves — a bearish trend rule currently active against it; VRSK's conflicting signal state resolves bearish — it currently carries 1 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about SON and VRSK?
SON: 1 bullish / 2 bearish / 1 neutral, conflicted. VRSK: 1 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on SON is Death Cross Active (bearish, long horizon). On VRSK it is Death Cross Active (bearish, long horizon).
Compare SON and VRSK with others
Continue your research
This page answers which of the two. These answer the questions on either side of it.
How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.