UA vs URBN Stock Comparison

URBN currently leads UA in this stock comparison, with AIQ scores of 65 vs 45. The clearest difference is quality.

Market data as of Oct 21, 2026 market close· AIQ score gap 20 points
UA
Consumer Cyclical
vs
URBN
Consumer Cyclical
UA
Under Armour, Inc.
Price
$4.57
Day move
-3.99%
AIQ Score
45/100
Best edge
Balanced
Sector
Consumer Cyclical
URBN
Urban Outfitters, Inc.
Leads
Price
$86.96
Day move
-0.41%
AIQ Score
65/100
Best edge
Quality
Sector
Consumer Cyclical

What is the main difference between UA and URBN?

URBN leads the current stock comparison as Urban Outfitters, Inc., with the clearest separation coming from quality and the broader AIQ evidence mix.

AlgovestIQ AIQ Comparison

Under Armour, Inc. vs Urban Outfitters, Inc.

Data as of Oct 21, 2026· market close· Consumer Cyclical· Coverage 66/66 fields· High confidence
AIQ VerdictStableAIQ Comparison Conviction 10/10

URBN leads

URBN leads by 20 AIQ points, primarily on Quality and Momentum. Wall Street currently favors UA on target upside.

Stable: 5 of 6 evidence groups support URBN, and its current signal state is conflicted.

Evidence agreement: 5 of 6Comparison trend: Stable
UA

Under Armour, Inc.

AIQ Score
45/100
AIQ Edge Score
3/10
URBN

Urban Outfitters, Inc.

Leads
AIQ Score
65/100
AIQ Edge Score
10/10

The Algovestiq AIQ Score currently favors URBN over UA, 65 versus 45 as of Oct 21, 2026. URBN's advantage is driven primarily by stronger quality and momentum. URBN also shows the stronger technical structure relative to its 50-day moving average, though analyst target upside currently favors UA. 5 of 6 covered evidence groups favor URBN today, and the comparison is rated Stable on stability: the leader is throwing conflicting signals. URBN lead: Stable — the AIQ differential has held near 20 points over 30 sessions. URBN leads on all four AIQ factor dimensions. Value is itself one of those four, so a sweep is not explained by valuation alone — it deserves additional scrutiny for unmodeled catalysts, expectations or event risk.

Compare Under Armour, Inc. and Urban Outfitters, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.

Currently unavailable

Performance over time

Price return from daily closes; distributions are not included.

UA
-74.0%
URBN
+176.6%

Price return comparison

Growth of $10,000, price only

UA $2,604 · URBN $27,659

Split-adjusted closes only. Distributions are excluded, which understates the return of any fund or stock that pays them.

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AIQ Factor Divergence

Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.

UA advantage
0
URBN advantage
  • Quality37 vs 61
    URBN +24
  • Momentum58 vs 81
    URBN +23
  • Value42 vs 58
    URBN +16
  • Risk Resilience47 vs 62
    URBN +15

5 of 6 evidence groups favor URBN. URBN’s edge is concentrated in quality and momentum.

What changed since the last close

Latest scored session 2026-10-20, compared against the prior scored session 2026-10-19.

UA0 AIQ

No factor moved materially.

No signal started or stopped since the prior session; its 5 active signals are unchanged.

URBN0 AIQ

No factor moved materially.

No signal started or stopped since the prior session; its 7 active signals are unchanged.

URBN's lead was unchanged in the latest session.

Deeper signal detail for each name lives on its own signals page — UA and URBN both carry a full feed there.

The central trade-off

URBN (Urban Outfitters, Inc.): the stronger current systematic profile, led by quality and momentum.

UA (Under Armour, Inc.): the counter-case, on analyst expectations — but at materially higher volatility, 34.5% against 21.7%.

The AIQ Score and Wall Street therefore point in different directions on this pair.

Which one fits your objective

The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.

Balanced

URBN

URBN on the overall AIQ Score, which weights Quality and Value most heavily.

Growth

URBN

URBN on combined revenue and EPS growth.

Value

URBN

URBN on the peer-relative Value factor, by 16 points.

Momentum

URBN

URBN on the Momentum factor, by 23 points.

Lower downside

URBN

URBN on Risk Resilience, by 15 points.

Analyst upside

UA

UA on implied upside to the consensus price target.

AIQ vs Wall Street

The model and the Street disagree here: AIQ favors URBN, analyst targets favor UA. That disagreement is the most useful thing on this page.

MeasureUAURBNNote
Implied upside to target+20.4%+0.3%UA has more room
Target dispersion0%+32.1%Lower is tighter analyst agreement
ConsensusHoldBuyContext, not a primary driver
Analysts covering17Higher coverage generally improves confidence

The two are measuring different things. The AIQ Score reads current fundamentals, valuation, trend and risk; analyst targets price forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something already priced in — it is worth resolving before acting on either.

Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.

AIQ Agreement Matrix

5 of 6 covered evidence groups favor URBN. A wide gap backed by one group is a weaker case than a narrow gap backed by five.

Evidence groupFavorsReading
AIQ ScoreURBN45 vs 65
FundamentalsURBNon balancerevenue growth -6.3% vs 12.2%; EPS growth 101.3% vs 112.9%; TTM ROE -32.1% vs 20.7%; gross margin 47% vs 37.5% — URBN takes 3 of 4 decided legs, not all of them
ValuationURBNValue 42 vs 58
TechnicalsURBNPrice vs 50-day -5.3% vs 10.4%; vs 200-day -18.3% vs 20.2%
Risk ResilienceURBNRisk Resilience 47 vs 62
Analyst expectationsUATarget upside 20.4% vs 0.3%

✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of UA and URBN and are excluded from the count.

AIQ Decision Stability

Stable

The conclusion rests on a wide gap and broad agreement. It is unlikely to turn on a single session.

  • The AIQ gap is wide at 20 points. (supports the conclusion holding)
  • 5 of 6 covered evidence groups point the same way. (supports the conclusion holding)
  • The lead has been steady session to session. (supports the conclusion holding)
  • The leader is throwing conflicting signals. (argues the conclusion is provisional)

Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on URBN.

How the comparison changed

120 daily snapshots · Jun 21 – Oct 20

URBN lead: Stable — the AIQ differential has held near 20 points over 30 sessions.

Jun 21UA leads above the line · URBN leads belowOct 20
Today
URBN +20
45 vs 65
7 sessions ago
URBN +20
45 vs 65
30 sessions ago
URBN +18
37 vs 55
90 sessions ago
URBN +24
35 vs 59

The lead changed hands 2 times in this window, most recently on Jul 13 when URBN moved ahead of UA.

AIQ Signal Divergence

Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.

UAConflicted

1 bullish / 3 bearish / 1 neutral, conflicted

Only UA

  • Death Cross Active — bearish, trend, long horizon (20.63%)
  • ATR Expansion - Breakout Mode — neutral, volatility, short horizon (3.72%)
  • Downtrend Structure Active — bearish, trend, long horizon
URBNConflicted

6 bullish / 1 bearish, conflicted

Only URBN

  • Golden Cross Active — bullish, trend, long horizon (8.47%)
  • Keltner Channel Breakout — bullish, volatility, short horizon
  • EMA Ribbon Expansion Bullish — bullish, trend, medium horizon
  • 52-Week High Proximity — bullish, risk, long horizon (2.6%)
  • Uptrend Structure Active — bullish, trend, long horizon

Both carry 2 more signals that do not separate them: RSI Overbought, MACD Bullish Crossover.

URBN leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.

Price vs model alignment

Whether the latest session's price move confirms what the model did over the same session, or contradicts it.

UANo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -3.99%, AIQ 0 points).

URBNNo material change

Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -0.41%, AIQ 0 points).

What would flip this result

A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.

  1. 1UA closes the Quality gap — currently 24 points behind, the largest single contributor to URBN's edge.
  2. 2UA's Death Cross Active resolves — a bearish trend rule currently active against it.
  3. 3URBN's conflicting signal state resolves bearish — it currently carries 6 bullish and 1 bearish rules at once.
  4. 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

The full evidence

Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.

Fundamentals

URBN leads on balance
MetricUAURBN
Revenue growth (YoY)-6.3%12.2%
EPS growth (YoY)101.3%112.9%
Gross margin47%37.5%
Operating margin0.3%11.3%
Return on equity (TTM)-32.1%20.7%
Debt to equity0.960.43

Performance

URBN leads 6 of 6 windows
MetricUAURBN
1 week (5 sessions)0%2.9%
1 month (20 sessions)2.8%16.4%
3 months (63 sessions)-32.8%18.5%
6 months (126 sessions)-26.9%16.9%
Year to date-0.8%14.8%
1 year (252 sessions)3%29.3%

Technicals

URBN has the stronger structure
MetricUAURBN
RSI (14)70.782.9
ADX (14)19.233
Price vs 50-day-5.3%10.4%
Price vs 200-day-18.3%20.2%
Volatility (1M, annualized)34.5%21.7%

Risk

URBN is the more resilient
MetricUAURBN
Beta1.320.92
Sharpe ratio0.250.75
Sortino ratio0.371.29
Max drawdown-46.5%-26.3%
Current drawdown-39.6%-0.1%
Annualized volatility52.9%42.7%
Value at risk (95%)-5%-3.6%

Straight answers

Each answer is regenerated from the current snapshot, not written once and left to age.

Which is better, UA or URBN?

On the Algovestiq AIQ Score, URBN is the stronger of the two as of Oct 21, 2026, scoring 65 against UA's 45. The edge comes from quality and momentum. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.

Is UA or URBN the better buy right now?

URBN carries the stronger systematic profile as of Oct 21, 2026, and the comparison is rated Stable — 5 of 6 covered evidence groups agree. A Stable rating means the gap is wide and the evidence is broad, so the conclusion is unlikely to turn on a single session.

Why does the AIQ Score favor URBN over UA?

The composite weights Quality, Value, Momentum and Risk Resilience. URBN leads Quality by 24 points; URBN leads Momentum by 23 points; URBN leads Value by 16 points. URBN leads on all four AIQ factor dimensions. Value is itself one of those four, so the sweep is not explained by UA simply being cheaper — it warrants extra scrutiny for unmodeled catalysts, forward expectations or event risk the factors do not capture.

Which has more analyst upside, UA or URBN?

Analyst price targets imply +20.4% upside for UA and +0.3% for URBN, so the Street currently favors UA. That points the opposite way to the AIQ Score, which favors URBN. The two are measuring different things: the model reads current fundamentals, valuation, trend and risk; the Street is pricing forward expectations. A divergence of this kind is either a contrarian opportunity or a sign the model is missing something the analysts have already priced — it is the single most useful row on this page to investigate. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.

Which is better value, UA or URBN?

URBN is the better-valued of the two on the peer-relative Value factor. URBN on the peer-relative Value factor, by 16 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.

Which has stronger growth, UA or URBN?

URBN on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.

Which has stronger momentum, UA or URBN?

URBN on the Momentum factor, by 23 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.

Which is riskier, UA or URBN?

URBN is the more resilient of the two, so the other name carries the higher downside risk. URBN on Risk Resilience, by 15 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.

Is UA more profitable than URBN?

The profitability evidence is mixed: gross margin 47% vs 37.5%; operating margin 0.3% vs 11.3%; ttm roe -32.1% vs 20.7%. Each name leads on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.

Is URBN's lead over UA getting stronger or weaker?

URBN lead: Stable — the AIQ differential has held near 20 points over 30 sessions. This is measured from 120 daily comparison snapshots between 2026-06-21 and 2026-10-20. The lead has changed hands 2 times in that window, most recently on 2026-07-13, when URBN moved ahead of UA.

What would change the UA vs URBN verdict?

The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: UA closes the Quality gap — currently 24 points behind, the largest single contributor to URBN's edge; UA's Death Cross Active resolves — a bearish trend rule currently active against it; URBN's conflicting signal state resolves bearish — it currently carries 6 bullish and 1 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.

What do the current signals say about UA and URBN?

UA: 1 bullish / 3 bearish / 1 neutral, conflicted. URBN: 6 bullish / 1 bearish, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on UA is Death Cross Active (bearish, long horizon). On URBN it is Golden Cross Active (bullish, long horizon).

Compare UA and URBN with others

Continue your research

This page answers which of the two. These answer the questions on either side of it.

How this comparison is scored

The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.

The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.

How to use side-by-side comparison →

This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.