BKNG vs MELI Stock Comparison
BKNG currently leads MELI in this stock comparison, with AIQ scores of 42 vs 31. The clearest difference is momentum.
What is the main difference between BKNG and MELI?
BKNG leads the current stock comparison as Booking Holdings Inc., with the clearest separation coming from momentum and the broader AIQ evidence mix.
AlgovestIQ AIQ Comparison
Booking Holdings Inc. vs MercadoLibre, Inc.
BKNG leads
BKNG leads by 11 AIQ points, primarily on Momentum and Value, having only recently taken the lead back from MELI.
Fragile: 5 of 6 evidence groups support BKNG, the lead recently changed hands, and its current signal state is conflicted.
Booking Holdings Inc.
MercadoLibre, Inc.
The Algovestiq AIQ Score currently favors BKNG over MELI, 42 versus 31 as of Oct 31, 2026. BKNG's advantage is driven primarily by stronger momentum and value. BKNG also shows the weaker technical structure relative to its 50-day moving average. 5 of 6 covered evidence groups favor BKNG today, and the comparison is rated Fragile on stability: the lead has already changed hands inside the comparison window. BKNG lead: Reversed — MELI led by 8 AIQ points 30 sessions ago; BKNG now leads by 11. BKNG leads on all four AIQ factor dimensions. Value is itself one of those four, so a sweep is not explained by valuation alone — it deserves additional scrutiny for unmodeled catalysts, expectations or event risk.
Compare Booking Holdings Inc. and MercadoLibre, Inc. across the Algovestiq AIQ Score, valuation, quality, momentum, risk, technicals and analyst expectations.
Performance over time
Total return with distributions reinvested, from daily closes.
Total return comparison
Growth of $10,000, distributions reinvested
Split-adjusted closes; each distribution is reinvested at the close on its ex-dividend date. Taxes and trading costs are not modeled.
Compare BKNG and MELI against another ticker
Open a multi-ticker workspace without changing this focused pair page.
AIQ Factor Divergence
Where the two separate, on the four dimensions behind the AIQ Score. Bars read outward from a shared zero: further from the centre is a wider gap.
- Momentum27 vs 8BKNG +19
- Value35 vs 24BKNG +11
- Quality60 vs 51BKNG +9
- Risk Resilience48 vs 43BKNG +5
5 of 6 evidence groups favor BKNG. BKNG’s edge is concentrated in momentum and value.
What changed since the last close
Latest scored session 2026-10-28, compared against the prior scored session 2026-10-27.
Largest factor move: Momentum -9
New signals
- Keltner Channel Breakdown — bearish, volatility, short horizon
- MACD Bearish Crossover — bearish, momentum, short horizon
Largest factor move: Risk Resilience +1, not enough on its own to move the overall score.
No signal started or stopped since the prior session; its 5 active signals are unchanged.
BKNG's lead narrowed by 3 AIQ points in the latest session.
Deeper signal detail for each name lives on its own signals page — BKNG and MELI both carry a full feed there.
The central trade-off
BKNG (Booking Holdings Inc.): the stronger current systematic profile, led by momentum and value.
MELI (MercadoLibre, Inc.): the counter-case, on technicals — but at materially higher volatility, 49.3% against 28.3%.
Which one fits your objective
The same two names rank differently depending on what you are optimizing for. All six reads are shown at once — none of them is hidden behind a toggle.
Balanced
BKNGBKNG on the overall AIQ Score, which weights Quality and Value most heavily.
Growth
BKNGBKNG on combined revenue and EPS growth.
Value
BKNGBKNG on the peer-relative Value factor, by 11 points.
Momentum
BKNGBKNG on the Momentum factor, by 19 points.
Lower downside
BKNGBKNG on Risk Resilience, by 5 points.
Analyst upside
BKNGBKNG on implied upside to the consensus price target.
AIQ vs Wall Street
Where the systematic read and the analyst consensus line up — and where they do not.
| Measure | BKNG | MELI | Note |
|---|---|---|---|
| Implied upside to target | +54.7% | +33.7% | BKNG has more room |
| Target dispersion | +35.8% | +32.2% | Lower is tighter analyst agreement |
| Consensus | Buy | Buy | Context, not a primary driver |
| Analysts covering | 20 | 10 | Higher coverage generally improves confidence |
Analyst targets are expectations, not predictions. Dispersion matters as much as the midpoint.
AIQ Agreement Matrix
5 of 6 covered evidence groups favor BKNG. A wide gap backed by one group is a weaker case than a narrow gap backed by five.
| Evidence group | Favors | Reading |
|---|---|---|
| AIQ Score | BKNG | 42 vs 31 |
| Fundamentals | BKNGon balance | revenue growth 32.9% vs 15%; EPS growth 85.4% vs 11.7%; TTM ROE -96.7% vs 26.5%; gross margin 100% vs 42.7%; operating margin 34.5% vs 8.3% — BKNG takes 4 of 5 decided legs, not all of them |
| Valuation | BKNG | Value 35 vs 24 |
| Technicals | MELI | Price vs 50-day -14.7% vs -12.3%; vs 200-day -16.6% vs -8% |
| Risk Resilience | BKNG | Risk Resilience 48 vs 43 |
| Analyst expectations | BKNG | Target upside 54.7% vs 33.7% |
✓ agrees with the overall verdict · ✕ points the other way. Groups marked “not covered” lack data on one or both of BKNG and MELI and are excluded from the count.
AIQ Decision Stability
The conclusion is sensitive to small changes. Treat the lead as provisional and watch the flip conditions below.
- The AIQ gap is moderate at 11 points.
- 5 of 6 covered evidence groups point the same way. (supports the conclusion holding)
- The lead has already changed hands inside the comparison window. (argues the conclusion is provisional)
- The lead has swung materially session to session. (argues the conclusion is provisional)
- The leader is throwing conflicting signals. (argues the conclusion is provisional)
Stability combines the score gap, how broadly the evidence agrees, how steady the lead has been across daily snapshots, the current signal state on both names, and analyst dispersion on BKNG.
How the comparison changed
120 daily snapshots · Jun 29 – Oct 28BKNG lead: Reversed — MELI led by 8 AIQ points 30 sessions ago; BKNG now leads by 11.
- Today
- BKNG +11
- 42 vs 31
- 7 sessions ago
- BKNG +7
- 46 vs 39
- 30 sessions ago
- MELI +8
- 42 vs 50
- 90 sessions ago
- Level
- 51 vs 51
The lead changed hands 7 times in this window, most recently on Oct 22 when BKNG moved ahead of MELI.
AIQ Signal Divergence
Only the signals that bear on the head-to-head. A conflicted name is carrying bullish and bearish rules at the same time — the technical evidence is not pointing one way.
1 bullish / 5 bearish / 1 neutral, conflicted
Only BKNG
- Death Cross Active — bearish, trend, long horizon (2.12%)
- BB Lower Band Breach — bullish, volatility, short horizon
- 52-Week Low Proximity — bearish, risk, long horizon (0.0%)
- Downtrend Structure Active — bearish, trend, long horizon
2 bullish / 2 bearish / 1 neutral, conflicted
Only MELI
- Golden Cross Active — bullish, trend, long horizon (1.86%)
- RSI Oversold - Potential Bounce — bullish, momentum, short horizon
Both carry 3 more signals that do not separate them: ATR Expansion - Breakout Mode, Keltner Channel Breakdown, MACD Bearish Crossover.
BKNG leads the comparison while carrying a conflicted signal state, which is one reason the stability rating is not higher.
Price vs model alignment
Whether the latest session's price move confirms what the model did over the same session, or contradicts it.
Price and the AIQ Score both moved down over the latest session (price -1.53%, AIQ -3 points).
Neither the price nor the AIQ Score moved enough in the latest session to confirm or contradict the other (price -2.14%, AIQ 0 points).
What would flip this result
A state, not a forecast. These are the specific, observable changes that would reverse the verdict — not a price prediction.
- 1MELI closes the Momentum gap — currently 19 points behind, the largest single contributor to BKNG's edge.
- 2MELI's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it.
- 3BKNG's conflicting signal state resolves bearish — it currently carries 1 bullish and 5 bearish rules at once.
- 4A regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
The full evidence
Every number behind the verdict. The leader is called above each group so you are not left to solve it from the table.
Fundamentals
BKNG leads on balance| Metric | BKNG | MELI |
|---|---|---|
| Revenue growth (YoY) | 32.9% | 15% |
| EPS growth (YoY) | 85.4% | 11.7% |
| Gross margin | 100% | 42.7% |
| Operating margin | 34.5% | 8.3% |
| Return on equity (TTM) | -96.7% | 26.5% |
| Debt to equity | -1.92 | 1.68 |
Performance
MELI leads 5 of 6 windows| Metric | BKNG | MELI |
|---|---|---|
| 1 week (5 sessions) | -6.6% | -9.8% |
| 1 month (20 sessions) | -9.2% | -3.2% |
| 3 months (63 sessions) | -23.4% | -11.3% |
| 6 months (126 sessions) | -15% | -5.3% |
| Year to date | -28% | -16.9% |
| 1 year (252 sessions) | -28.1% | -22.6% |
Technicals
MELI has the stronger structure| Metric | BKNG | MELI |
|---|---|---|
| RSI (14) | 33.9 | 27.4 |
| ADX (14) | 21.2 | 17.8 |
| Price vs 50-day | -14.7% | -12.3% |
| Price vs 200-day | -16.6% | -8% |
| Volatility (1M, annualized) | 28.3% | 49.3% |
Risk
BKNG is the more resilient| Metric | BKNG | MELI |
|---|---|---|
| Beta | 0.84 | 1.04 |
| Sharpe ratio | -0.78 | -0.67 |
| Sortino ratio | -1.2 | -0.86 |
| Max drawdown | -32.7% | -34.5% |
| Current drawdown | -32.7% | -29.1% |
| Annualized volatility | 37.7% | 40.5% |
| Value at risk (95%) | -3.6% | -3.6% |
Straight answers
Each answer is regenerated from the current snapshot, not written once and left to age.
Which is better, BKNG or MELI?
On the Algovestiq AIQ Score, BKNG is the stronger of the two as of Oct 31, 2026, scoring 42 against MELI's 31. The edge comes from momentum and value. This is a systematic score, not a recommendation: it ranks the two on the same evidence, it does not know your holding period or tax position.
Is BKNG or MELI the better buy right now?
BKNG carries the stronger systematic profile as of Oct 31, 2026, and the comparison is rated Fragile — 5 of 6 covered evidence groups agree. A Fragile rating means the conclusion is sensitive: the lead has already changed hands inside the comparison window. Treat the lead as provisional.
Why does the AIQ Score favor BKNG over MELI?
The composite weights Quality, Value, Momentum and Risk Resilience. BKNG leads Momentum by 19 points; BKNG leads Value by 11 points; BKNG leads Quality by 9 points. BKNG leads on all four AIQ factor dimensions. Value is itself one of those four, so the sweep is not explained by MELI simply being cheaper — it warrants extra scrutiny for unmodeled catalysts, forward expectations or event risk the factors do not capture.
Which has more analyst upside, BKNG or MELI?
Analyst price targets imply +54.7% upside for BKNG and +33.7% for MELI, so the Street currently favors BKNG. The model and the Street agree here, which is a broader base of evidence than either alone. Analyst targets are expectations, not predictions, and dispersion matters as much as the midpoint.
Which is better value, BKNG or MELI?
BKNG is the better-valued of the two on the peer-relative Value factor. BKNG on the peer-relative Value factor, by 11 points. The Value factor reads valuation relative to sector peers and to the company's own fundamental quality, so it is not the same as simply having the lower multiple.
Which has stronger growth, BKNG or MELI?
BKNG on combined revenue and EPS growth. Growth here is measured on reported revenue and earnings, not on forward estimates — it describes what the businesses have delivered, not what the Street expects next.
Which has stronger momentum, BKNG or MELI?
BKNG on the Momentum factor, by 19 points. Momentum is one of the four weighted factors in the AIQ composite. It has documented persistence over three- to twelve-month horizons, which makes it a timing input rather than a reason to hold something indefinitely.
Which is riskier, BKNG or MELI?
BKNG is the more resilient of the two, so the other name carries the higher downside risk. BKNG on Risk Resilience, by 5 points. Risk Resilience is a weighted factor in the composite; position sizing usually responds to it more usefully than the buy/avoid decision does.
Is BKNG more profitable than MELI?
The profitability evidence is mixed: gross margin 100% vs 42.7%; operating margin 34.5% vs 8.3%; ttm roe -96.7% vs 26.5%. BKNG leads on two measures and MELI on one measure, and there is no single profitability composite that resolves the split — which of the two reads as "more profitable" depends on whether you weight pricing power or operating leverage.
Is BKNG's lead over MELI getting stronger or weaker?
BKNG lead: Reversed — MELI led by 8 AIQ points 30 sessions ago; BKNG now leads by 11. This is measured from 120 daily comparison snapshots between 2026-06-29 and 2026-10-28. The lead has changed hands 7 times in that window, most recently on 2026-10-22, when BKNG moved ahead of MELI.
What would change the BKNG vs MELI verdict?
The result is a state, not a forecast, so it changes when the underlying evidence changes. Concretely: MELI closes the Momentum gap — currently 19 points behind, the largest single contributor to BKNG's edge; MELI's Keltner Channel Breakdown resolves — a bearish volatility rule currently active against it; BKNG's conflicting signal state resolves bearish — it currently carries 1 bullish and 5 bearish rules at once; a regime shift changes factor weighting — Quality and Value carry the heaviest weights in the composite, so a rotation toward either would move the result most.
What do the current signals say about BKNG and MELI?
BKNG: 1 bullish / 5 bearish / 1 neutral, conflicted. MELI: 2 bullish / 2 bearish / 1 neutral, conflicted. A conflicted state means bullish and bearish rules are active on the same name at once — the technical evidence is not pointing one way, and a decision taken on it carries more timing risk. The most decision-relevant rule on BKNG is Death Cross Active (bearish, long horizon). On MELI it is Golden Cross Active (bullish, long horizon).
Compare BKNG and MELI with others
Continue your research
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How this comparison is scored
The Algovestiq AIQ Score composites four factors — Quality, Value, Momentum and Risk, each carrying a fixed weight. Sentiment is reported separately as SentimentPulse and is not folded into the composite. Scores refresh every trading day, and this page regenerates from the latest snapshot rather than being written once.
The verdict names a leader, states how broadly six independent evidence groups agree, and rates how durable that conclusion is given the score gap, its recent trajectory and the current signal state on both names.
How to use side-by-side comparison →This comparison is informational and educational, not investment advice. AIQ scores update daily; re-check after earnings, guidance or macro data that materially changes either name’s factor profile.